With over 25 years of experience in business-to-business marketing, Meagan Hayes serves as the Marketing Director for Haskell & White; a public accounting firm focused on meeting the needs of middle-market companies. She has served companies in the business-to-business space throughout her marketing career, specifically writing and building campaigns to target the C-suite at middle-market companies. Before joining Haskell & White, she worked for companies acting as a Mergers-and-Acquisitions intermediary. At Haskell & White, her main focus is building and providing the professionals the tools and skills to support their marketing and sales endeavors and develop their personal brand. Meagan connects ideas to outcomes, people to the resources they need, and problems to solutions. Her expertise includes event marketing and planning, lead generation, campaign management, digital marketing, and sales support. She is a member of the Association of Accounting Marketers and serves on the Diversity, Equity and Inclusion Committee. She is also an active participant in the Firm’s association, the Leading Edge Alliance, which strives to be the most collaborative association in the accounting space. She is also a key facilitator of Haskell & White's Corporate Social Responsibility efforts. Partners and senior management support a variety of nonprofits in the community.Specialties: Corporate Leadership, Strategic Initiatives, Capital Generation & Savings, Budgeting, Project Development, Team Direction, Data Analysis & Reporting, Database Segmentation, Corporate & Client Communications, Streamlining, Change Management, Problem Solving