Meagan Hook Email & Phone Number

Indianapolis, In, Us

-Responsible for organizing, creating and implementing social media strategies across social media platforms (Facebook, X, LinkedIn, TikTok, Pinterest, Instagram, Threads)-Created a grassroots social scavenger hunt campaign to create buzz for an exhibit launch, increased a 20% hike in ticket purchases-Monitor and engage with followers across platforms providing customer service-Work alongside Warner Brothers, Disney, Mattel and more to implement social strategies to promote exhibits digitally-Launched the museum’s TikTok account and received 173K+ followers and 3.6 million likes in less than one year -As of June 2024, it’s at 370K+ followers and 14.4 million likes I produce 3-5 videos each week averaging 500K views

Indianapolis, Indiana Area

With precise time management skills, I am the day to day coordinator of social media networks across the board. From generating reports to coming up with compelling lead-generating campaigns being a social media manager runs the gamut. Here is some of what I do:• Perform research on current benchmark trends to align with business goals• Set specific objectives and report on ROI• Monitor and report SEO and Google Analytics to coincide with social media • Create monthly editorial calendars• Create graphics/visuals to inspire engagement• Oversee/Manage more than 70 combined Facebook pages, LinkedIn pages, Twitter accounts, Instagram profiles, YouTube accounts• Suggest and implement new strategies based on past performance and future projections • Coordinate with website development team best landing pages for potential reach• Content writing for blogs to be shared across networks

Indianapolis, Indiana Area

Secured placement for my clients in FORBES, CNNMoney, Business Insider, ESPN, USA Today, Parade Magazine and more. Developed and executed strategic communications campaigns for clients, including:• Herff Jones • Stylie• Indy Scream Park• Medxcel• Crew CarwashDeveloped and executed daily social media campaigns for clients, including:• Litz Real Estate-Increased overall following across networks by 1,200• Crew Carwash-Increased overall following across networks by 5,500• Ironworks Hotel Indy-Increased overall following across networks by 5,000• Bottleworks Indy-Built profiles from scratch and created a following of more than 700Responsible for garnering national, local and trade media attention for various industries, including education, technology, lifestyle, consumer product and travel. Worked with Indianapolis businesses on local media announcements, community partnership initiatives, and grand opening events. Wrote various pieces of content for clients, including opinion editorials, byline articles, thought leadership pieces, blog posts, press releases, website content, and newsletters. Along with successfully handling crisis communication and reputation management for a national client.

Indianapolis, Indiana Area

During this time at Dittoe PR I secured placement for my clients in ESPN, Forbes, PopSugar, USA Today and many more. Most of my duties included:• Media relationship building• Pitching local, regional & national (consumer and business) media• Social media marketing and content writing• Planned the grand opening for two CycleBar fitness studios• Planned an opening night event for The Broken Beaker Distillery downtown Indianapolis• Coordinated all media relations and social media contesting for the Indy Scream Park (haunted house destination) 2016 season• Increased overall social media across all Crew Carwash networks by more than 7,500 followers

(Remote contract position) I wrote website copy and completely redesigned the company website to be more user-friendly. • Wrote 15 news releases for many different industries from pet supplies to night clubs• Created a social media marketing campaign that drove more than 1,000 people to sign up for the JDRF Walk/Run in Chicago

I worked with a team to create a comprehensive plan to promote a prominent Chicago chef. Working for the agency I secured placement for a client on the national day time talk show, The Chew. Pitching to local and national media was a regular occurrence as well as building one to three media press lists consisting of 100 contacts, per week. I wrote new releases for two theater companies for their opening night performances. I was also in charge of the grand opening of two Massage Envy's in the greater Chicago area. We coordinated with the chamber of commerce in each area as well as the local media.

My training included posting stories on two separate content management systems, with a focus on the WorldNow CMS which supports WTHR.com.(an NBC affiliate)I posted dozens of AP stories featuring Olympics results, and also made editorial decisions about which links to promote from WTHR's NBCOlympics.com website. With only having two months to figure out the content management system, I had to learn on my feet.I also provided my own original content, five articles, which were published on WTHR.com and NBCOlympics.com/WTHR which garnered high engagement.

I was in charge of the NBA Playoff 2013 games set-up/take-down. Managing the Pacers Kids Club and Pacers Fan Van event appearances were my main focus. Over the course of the summer I worked at more than 50 Pacers Fan Van events - hosting, coordinating and keeping parents/kids happy.I booked the fan van appearances by reaching out to people by emailing and in-person networking with companies/individuals at all appearances. I made sure the accounts for the Pacers Kids were accurate and up to date. Event pitching and networking was key to having the successful fan van appearances.