Meagan Kopp Email & Phone Number

Greensboro, North Carolina, United States

MARKETING AND ADVERTISING• Developed ad plans, from press releases and social media to paid schedules promoting events that range from classic films and community events to comedy and theatre performances, from folk and rock concerts to fundraising galas• Negotiated media contracts to maximize ROI and build relationships, leveraging coverage through established partnerships• Targeted audiences to sell out events, working within limited budgets to achieve goals• Designed marketing pieces including posters, signage, brochures, playbills, newsletters, and flyers to establish branding and consistent messaging• Launched promotions to build excitement, including organizing receptions and event contesting and giveaways• Worked with sponsors to fulfill corporate commitmentsCORPORATE COMMUNICATIONS• Collaborated with and oversaw writing and editing across departments, approving communications to sustain established tone and branding• Maintained historical documents, adding to archival pieces• Wrote creative ad copy, curtain speeches, and engaging public announcements.• Established partnerships with other businesses in order to increase community engagementPUBLIC RELATIONS• Confidently served as spokesperson in interviews for TV, print, and radio • Conducted informational tours for clients, organizations, and the public• Answered questions from guests and mitigated concerns and complaints • Hosted events, acting as emcee and introducing a new generation of theatregoers to the stage via the Carolina Kids ClubSOCIAL MEDIA• Launched the theatre’s social media presence, including Facebook, Instagram, Twitter, and YouTube, building the audience for all socials through grassroots marketing• Maintained all social media for the theatre, creating content and responding to all inquiries • Designed and sent weekly e-newsletters to subscribers interested in upcoming events• Oversaw the redesign of the theatre website, subsequently driving traffic and ticket sales

Greensboro, North Carolina, United States

• Played a key role in all actions of the Marketing Department including advertising, written correspondence, and public interaction in support of the agency’s mission• Designed collateral marketing pieces including the Annual Report to the Community, posters, brochures, pamphlets, newsletters, and flyers• Acted as writer, editor, and proofreader on marketing materials for multiple agency departments, internal newsletters, and external web-based newsletters• Facilitated update to the website• Maintained and worked within budget constraints to build successful marketing campaigns• Served as a “face” of Goodwill for marketing inquiries and interviews including live TV, print media, and radio • Collaborated with multiple departments in developing marketing materials• Conducted tours for visiting parties, potential clients, other organizations, and the public• Assisted in the planning of the organization’s Annual Banquet• Trained and supervised marketing interns

Greensboro, North Carolina, United States

• Assisted Sales Department with all marketing, media, and press kits including writing and design• Collaborated with Promotions Department to create marketing materials• Developed and maintained sales pieces for client presentations• Acted as a liaison between clients and Sales Department• Assisted sales management with market research and administrative needs• Additional duties included composition of both internal and external correspondence and memos, management of client databases, compiling and processing of data, station order entry, and general file maintenance