Meaghan Croghan Email & Phone Number

Colorado, United States

Greater Denver Area

Denver Metropolitan Area

Greater Denver Area

· Facilitated introductory meeting with client to determine marketing objectives, budget, timeline, selected and set key performance metrics, and scope of marketing plan.o Worked in concert with 1-2 other individuals to create a feasibility plan including marketing strategy, tactics, budget, target profile, timeline, and marketing projections. o Research included industry profile, target psychographics.o Budgeting including running projections through Google and Facebook’s campaign projection tools.o Refining projections based on target market and industry-preferred keywords to optimize ads. o Created a KPI based report to each client at the end of each campaign. o Expanded my understanding of cross-platform, dynamic marketing plans to incorporate paid, unpaid, and earned marketing. · Created, optimized, and maintained Google and Facebook ads for several clients in different industries including quilting, comic conventions, household utility items, dental offices, legal, chocolate expos, etc. o Developed a greater understanding of the digital industry marketing dynamics. o Learned how to analyze both successful and unsuccessful marketing campaigns for underlying reasons for success/failure and how to create consistent successful campaigns. o Experience working in a very small team, working with contracted agents, directing and educating interns, and working directly with clients at most points of the onboarding and campaign process. · Became familiar with several different email platforms, CRMs, and social media marketing tools. o Created both evergreen and single-post, cross-platform social media marketing calendars including creative assets and copy, ensuring content and messaging are consistent with company goals. o Implemented strategies to grow page metrics at different phases of campaign, working collaboratively with internal and external agents when appropriate.

Greeley

Greater Denver Area

Assisting Dentist in routine general dentistry procedures, accommodating patients, cleaning office

Social media manager, field organizer, fundraiser, spokesperson.

Lead our 5 Regional Field Directors in assembling and directing teams of volunteer and paid walkers in coordination with our county chairs. Organized events, advertisements, and spoke on the candidate's behalf.

Organizing grassroots effortsStaging sign wavesSorting data provided by countyCreating walk lists and mapsAssisting with literature design, productionCreating literature-specfictarget audiences

Bennett, Colorado

Operated tractors, drove grain cart for harvest, managed barn space, and planted food crops.

Bachelor'S Degree, Marketing

Student

Batchelor'S In Business Administration, Marketing/Marketing Management, General

Activities and Societies: Bear Catholic

Study Abroad, International Business And Culture, A

Visited five eastern European countries, visited numerous international and local businesses, immersing ourselves in their structure.

Marketing And Business Administration

Activities and Societies: Speech Showcase

Associate Of Arts (Aa)

Activities and Societies: Phi Theta KappaMy focus was on thoroughly investing my time and energy in getting the most from my education..