Meaghan G. Email & Phone Number

Corona Del Mar, California, Us

- Revenue and Budget Management: Successfully managed and oversaw a monthly Google Ads budget of $113K within the medical vertical.- Continuously optimized over 75 accounts to ensure peak performance.- Client Retention and Savings: Contributed to $30K in ARR savings during Q4 by conducting strategic calls with at-risk clients, enhancing their account performance and preventing churn.- High-Performance Metrics: Consistently delivered exceptional results with an average Click-Through Rate (CTR) of 10.53%, a Conversion Rate of 11.42%, and an average Cost Per Click (CPC) of $23. Demonstrated efficiency with a Salesforce case closure rate averaging less than one day for all PPC-related tasks.- Campaign Development: Planned and built new Google Ads campaigns, adhering to optimal account structures and best practices.- Employed strategic organization of ad groups, utilized appropriate keyword match types, implemented negative keywords, device segmentation, and ad extensions to maximize campaign performance.- Campaign Audits and Optimization: Conducted thorough audits of existing Google Ads campaigns to identify issues and enhance performance.- Goal-Oriented Management: Proactively managed Google Ads accounts to achieve both short-term and long-term optimization objectives.- Keyword Analysis and Optimization: Analyzed search queries to uncover new keyword opportunities and identify negative keywords, effectively reducing irrelevant traffic. - Conducted comprehensive A/B split testing of ad copy and landing pages, resulting in increased CTR, lower CPC, and higher conversion rates.- Data-Driven Campaign Adjustments: Leveraged analytics to understand visitor behavior and make informed adjustments to paid campaigns, enhancing overall performance.- Optimized landing pages to improve ad quality scores, leading to better ad performance and higher engagement.- Budget Management: Managed budget pacing using Kenshoo/Skai software, ensuring optimal allocation and spending.

Corona Del Mar, California, Us