I'm a seasoned fintech researcher and consultant with 12 years of experience driving customer-focused innovation in financial services. I am passionate about using emerging technologies and business models to increase financial inclusion, improve banking and create the best possible customer experiences. I work with clients such as B2B banks, B2C fintechs, incumbent banks, consultancies, and digital product design agencies to create B2B and B2B user-centric products through quant and qual customer research and applying the jobs-to-be-done approach. My strategic research supports companies in their go-to-market launch. It enhances their product and experiences, MVP development, and VCs and large corporates in due diligence.I also enjoy teaching. I am a Senior Lecturer at CFTE, supporting programs for Graduates and Mature Students in open banking, fintech, and customer experience. I also lead a Digital Finance online course at Manchester Business School. As a writer and keynote speaker, I cover European product, regulatory, and tech trends at Forbes.com, drawing on extensive experience in London, Berlin, Scandinavia, and Lisbon. I enjoy showcasing how AI, data, and open banking create better customer experiences. I am always seeking new projects, advisory roles, and speaking engagements.