Meaghan-Winnifred Souter Email & Phone Number

I am a marketing professional with a passion for communications and brand management, and a background in eco-tourism, outdoor adventure, as well as the food service industry. During my time in the Business – Marketing program at Algonquin College, I was the team leader for a total of three major projects spanning an 8 month period. I organized the projects, and guided the team through two semesters. At the end of this time we earned one of the top two positions to present the marketing plan we developed to our client. Ultimately we won the favour of the client for developing a plan that best fit their needs, and were then asked to continue working with them to help guide the implementation process.The Baking and Pastry Arts program taught me the importance of discipline, time management, and precision. Being given a list of recipes, and a limited time frame to complete them all helped develop time management skills, as well as improve my ability to multi-task. In this program we were able to learn not only how to follow a recipe, but how each ingredient in the recipe plays their part in making the final product. Baking is similar to chemistry in that you are combining certain amounts of different elements to create a desired reaction. While baking has taught me the importance of following age-old processes step by step, cooking has taught me the art of improvisation. While there are still recipes to follow, it's much easier to make substitutions when cooking. To be successful in a kitchen you have to be able to work as a team, make limited space and supplies stretch, and follow strict health and safety guidelines. I was particularly interested in enforcing these guidelines, and so I transitioned into a health and safety representative role, where I would inspect machinery and work spaces multiple times a day to ensure all codes were being met. Three pillars of success in outdoor adventure are leadership, teamwork, and risk management. We explored these skills extensively while training in the Outdoor Adventure program. We were placed in a wide array of situations while training in the field, and developed the critical thinking skills required to problem solve quickly, and efficiently with limited access to resources. Being able to think outside the box and mitigate any risks was key to finding a solution. I believe that my acquired skills and experience would allow me to excel in a variety of communications roles in different industries, although my interests lie within the entertainment, and technology sectors.