Meaghan-Winnifred Souter Email & Phone Number

Ottawa, Ontario, Canada

I used my creativity, and organization skill to help the team prepare the space for events. Through teamwork, and collaboration with other staff we were able to find dynamic ways to solve problems, as well as develop possible new events. I worked closely with two other members to create social media content to promote the incubator and upcoming events. The last two weeks of my contract with the incubator were a little different. Due to health concerns surrounding the Covid-19 pandemic… Show more I used my creativity, and organization skill to help the team prepare the space for events. Through teamwork, and collaboration with other staff we were able to find dynamic ways to solve problems, as well as develop possible new events. I worked closely with two other members to create social media content to promote the incubator and upcoming events. The last two weeks of my contract with the incubator were a little different. Due to health concerns surrounding the Covid-19 pandemic, we were forced to halt all events, and shift the remainder of our work online. With some out of the box thinking, and a lot of determination, we made the transition and began brainstorming how to continue to provide our incubated companies the support and guidance they had before. I reviewed incubated companies social media presence, and put together detailed recommendations for how to continue marketing themselves through the pandemic. My final project was self-assigned. After analyzing what our members needed, and what our staff was capable of doing, I put together a list of various webinars, and video sessions that could be hosted to keep our audience engaged through uncertain times. I then researched various online tools that could be leveraged to help these sessions run smoothly. The goal was to take the essence of the events we had been planning, and find ways to apply them to the current situation, as well as make them as accessible as possible. Show less

Ottawa, Ontario, Canada

I used my digital marketing knowledge to help develop a social media marketing strategy. The purpose of this was to develop a marketing plan that could be given to their employees to follow on their own. By identifying the target audience's needs I was able to create a "Needs/Feature/Benefits" comparison chart. This chart was then used to determine the appropriate messages for each target segment. I then conducted secondary research into the targets' media habits, and used the analyzed… Show more I used my digital marketing knowledge to help develop a social media marketing strategy. The purpose of this was to develop a marketing plan that could be given to their employees to follow on their own. By identifying the target audience's needs I was able to create a "Needs/Feature/Benefits" comparison chart. This chart was then used to determine the appropriate messages for each target segment. I then conducted secondary research into the targets' media habits, and used the analyzed results as a basis for recommending media vehicles. I then developed a media posting schedule to be followed, as well as guidelines for online engagement with the audience. I created three templates to be filled in and updated as needed. This material is intended to assist the sales efforts being made. These documents varied from the most basic outline of the value proposition, to the highly technical spec sheet for the product itself. Show less

Ottawa, Ontario

I worked at the front-of-house for Thimblecakes for a year. This experience was unique to other bakery positions in that they are an allergy conscious, vegan-friendly bakery, also offering a variety of gluten-free options. One of the best parts about this job is seeing the satisfaction on a customer's face when they try our products for the first time and realize that their dietary needs don't have to stop them from having delicious, quality food. I used my knowledge of the products to… Show more I worked at the front-of-house for Thimblecakes for a year. This experience was unique to other bakery positions in that they are an allergy conscious, vegan-friendly bakery, also offering a variety of gluten-free options. One of the best parts about this job is seeing the satisfaction on a customer's face when they try our products for the first time and realize that their dietary needs don't have to stop them from having delicious, quality food. I used my knowledge of the products to influence customers purchasing decisions, as well as to find accommodations for any combination of allergies or restrictions. Through patience and empathy, I was able to handle any unsatisfied customers concerns, always coming to a resolution that left the customer happy, and willing to return. I take pride in my ability to give each customer a unique experience, and always remembered those who came back. In my time at Thimblecakes, I received multiple compliments and 5-star reviews from customers for my service. I had the chance here to use some of my artistic skills. With rotating monthly, and seasonal features, someone had to update the sign board - done in chalk. I quickly became the one to be assigned this task after I was asked to write a quick holiday themed message, and turned it into a winter wonderland. Occasionally a customer would want some customizations done to their product, in which case I'd use some creative thinking to find a way to give the customer what they want, while following policies, and working with what items we have. Closing the store normally takes over an hour to do alone, once the doors are locked. After my first month there, I started to figure out how to accomplish this more efficiently. I was able to cut down on time by multi-tasking while the store was still open. By my second month I had my closing time down to half an hour, leaving me more time to do odd jobs around the shop. Show less

Ottawa, Ontario, Canada

This was a cooking role in the central distribution kitchen, servicing 23 stores across Ontario. Being able to find creative solutions to a lack of space and tools was key to managing the various tasks assigned. Knowing when certain products needed to be packed, when trucks were leaving, how long recipes would take to complete, and when ingredients would be available all played a role in managing my time on a daily basis. Ensuring clear, respectful communication between the food prep… Show more This was a cooking role in the central distribution kitchen, servicing 23 stores across Ontario. Being able to find creative solutions to a lack of space and tools was key to managing the various tasks assigned. Knowing when certain products needed to be packed, when trucks were leaving, how long recipes would take to complete, and when ingredients would be available all played a role in managing my time on a daily basis. Ensuring clear, respectful communication between the food prep, packing, and cleaning teams helped build stronger interdepartmental relationships, and ultimately helped the flow of operations run more smoothly. Even though we worked in separate sections of the building, we were still ultimately a team, and if one section was slowed down it effected everyone. For this reason, most of us trained in various areas to better accommodate different departments needs as they would arise. As an example, I was a cook in the "hot kitchen", but it was not unheard of to be asked to help pack food, prepare ingredients, and occasionally help the soup team if they were behind. After my first year with Farm Boy, my interest in health and safety regulations increased. I familiarized myself with the provincial regulations, and secured a position as part of the internal health and safety representative team. I would inspect the machines and workspaces multiple times a day to ensure proper procedures were being followed, all cooking and cooling temperatures were being met, and all machines were up to code. I provided detailed accounts of any incidents or gaps in our safety practices, and would collaborate with upper management to find resolutions to these problems. Show less

Business Administration, Marketing

Activities and Societies: Ontario Colleges Marketing Competition - IMC Team (2020). | Alumni panel for AC Day 1 - helping prepare new.

Business Marketing Diploma, Business, Management, Marketing, And Related Support Services

Activities and Societies: Class Representative for Student Council | Participated in the Program Quality Review Student Focus Group | Team.

Diploma, Baking And Pastry Arts/Baker/Pastry Chef

Activities and Societies: Class Representative for Student Council This program combined in-class and hands-on learning to provide.

Diploma, Outdoor Adventure Naturalist

Activities and Societies: Wilderness Tracking - Student Group This was an intensive program focusing on training guides to work.