Data-driven, customer-centric marketing professional with nearly 20 years' worth of experience in higher education lifecycle marketing, copy and content writing, and project management. Demonstrates a track record of effectively overseeing numerous projects in fast-paced remote work settings. Extensive knowledge of email marketing and customer journeys. Excels in the development, implementation, and execution of large-scale, intricate marketing campaigns, all while effectively managing diverse stakeholder requirements. Adept at identifying and resolving operational inefficiencies. Deeply passionate about personalization, maintaining focus on long-term objectives, serving students, and the Oxford comma.