- Built out a multi-functional team focused on content creation, brand social, divisional social, and executive social marketing, growing from a team of 4 to a team of 14- Oversaw social launch of multiple major National and Global campaigns, including the One Million Black Women initiative, annual Small Business Holiday Market, and recruitment campaigns- Managed agency and platform partner relationships during the height of Covid and societal change movements to help navigate the storied and market-moving brand through uncertain and changing landscapes- Navigated high-stakes Global environment for this financial leader in the social space- Oversaw the team who managed CEO David Solomon's social presence- Managed brand marketing spend- Collaborated with diverse and broad cross-functional Global Marketing teams

Led creation & implementation of global content strategy for world's largest restaurant franchise Stood up brand's first internal content creation team, saving time and money, and allowing for nimble, real-time executionDelivered brand's top-performing content on social, paid & ownedPart of the driving force behind Subway jumping 8 spots to the #2 slot for social media buzz (QSR Magazine 2019)Drive close creative collaboration and creative innovation among platform partners, internal teams, and agenciesLaunched brand's first comprehensive Influencer Program in the US (2019)Creative direction over eCRM contentAdvise international markets on strategy, structure & execution

• Devise and supervise best in class social marketing strategy across 20+ brand properties, including: Trojan Condoms, Captain Morgan, Red Stripe, ARM & HAMMER, Filippo Berio Olive Oil, Godiva Spirits, Cabin Fever Whisky, Sabra, OxiClean, Nair, & First Response, Perkin Elmer • Lead influencer campaigns including the "Lil Dicky Has the Big Talk" campaign for Trojan Condoms • Oversee team of Social Media Specialists and Content Creators• Lead and educate clients in the ever-shifting social landscape• Lead large scale social activations around national events, sponsorships, etc., including the MTV Video Music Awards (Trojan)• Build digital strategy story through competitive and content analysis• Collaborate with Creative Directors to generate content framed by the lens of community, &always mobile first• Oversee analytics, and deliver quarterly analyses to clients• Lead content brainstorming sessions with creative teams• Always exploring new platforms and vendors

• Pitched, researched, and wrote lifestyle articles for news sites in two major suburban NYC counties• Interview local and national personalities, including: Rachael Ray, Giada de Laurentiis, Lydia Bastianich, Coleman Andrews (co-founder, SAVEUR magazine)• Work on tight deadlines, producing lively copy on a daily basis• Forge and cultivate relationships within the community • Write comprehensive profiles, reviews, news articles on a variety of topics, including food, fashion and motherhood• Promote pieces across social media outlets in engaging ways that generated fan interaction

• Develop and disseminate all social media strategies and messaging, working in conjunction with creative teams• Create content for social channels• Derive insights from data and collaborate to devise creative campaigns based on these insights• Provide detailed weekly and quarterly reports highlighting insights, trends, efficacy, etc.• Manage communities to promote interaction and brand loyalty; engage consumers directly and increase brand recognition

• Conceived and produced quarterly 44-page magazine for rapidly growing, national foundation• Developed and managed editorial calendars, across print & web• Wrote original content (features, interviews, DIY, etc.) for magazine and website• Recruited and managed contributors for magazine and website • Provided design direction to graphics/layout editor• Collaborated with marketing team to grow social media fan bases, and promote foundation's successful efforts to win a $250,000 Pepsi Refresh grant

•Development of The Joyful Heart Foundation, NYC, founded by Ms. Hargitay, to assist trauma survivors•Development / management of Ms. Hargitay’s official website•Write scripts for fundraising events at which she was a host/key-note speaker•Proofread scripts, solicitations, professional offers, advise on courses of action•Coordinate all public appearances, interviews

• Facilitated educational workshops for NYPD, UN representatives, medical professionals, students, educators, local government taskforces, focusing on domestic violence, sexual abuse & crisis recovery• Coordinated all media coverage (NBC—Dateline; NBC—Today Show; CBS—Entertainment Tonight; Glamour Magazine; NY Post; NY Daily News)• Developed & implemented a strategic action plan to recruit, train & retain hundreds of volunteers• Served as contributing editor for the quarterly newsletter