Meaghan González, Mba Email & Phone Number

Amsterdam, Noord-Holland, Nl

Vancouver, Washington, Us

• Lead all product marketing functions for ZoomInfo's enterprise platform and admin persona across all products, in addition to working on ZoomInfo's flagship product, SalesOS. • Crafts value proposition and narrative for owned products, delivered through multi-channel marketing activities while aligning with broader organizational values and initiatives• Develop collateral resources and programs that support sales, adoption, and activation of products• Collaborate with Product Management, Sales, and Customer Success in representing the voice of the customer and translating customer feedback into actionable insights, programs, and product features• Work closely with Sales, Enablement, Onboarding, and Customer Success to ensure a successful rollout, selling, and customer implementation of new products and key features• Manage internal stakeholder communications regarding all owned product plans and releases

Sutton, Ma, Us

• Built Product Marketing portfolio: value props, pitch decks, internal positioning documents, general messaging for 8 different modules consisting of 50+ databases• Created two customer advisory boards to speak directly with customers and gauge insight • Work closely with product and development teams to implement customer feedback and competitive intelligence into software updates and changes• Facilitate Go to Markets for 3 new products launched with collateral for website, social media, PR• Create and maintain product demonstrations and train current and new sales reps

Canton, Massachusetts, Us

• Responsible for product marketing of 4 products: nursing, extended care, case management and population health with both SaaS and direct models• Work closely with sales executives to develop targeted messaging strategy for both prospective and current customers about new product offerings Create strategic product stories for 18 unique product lines and 3 major product launches• Compose content for corporate promotion including resources for website, social media, public relations and media interviews• Train and mentor 15+ marketing support representatives on presentation and writing skills for product promotion to align with MEDITECH’s brand and corporate strategy• Conduct competitive research and clearly disseminate the information to sales solution engineer team • Liaise with 10+ Nurses using MEDITECH for testimonials and feedback on the product and its positioning

Canton, Massachusetts, Us

• Awarded 2018 Marketing Solution Specialist of the Year • Appointed to role of sales product leader for Extended Care Solutions• Provide targeted and dynamic product presentations in LIVE software with a focus on the efficiency and comprehensive clinical sophistication of MEDITECH’s suite of Patient Care solutions to C level executives• Develop new product demonstrations and software content to align with new company messaging• Creation, test, and setup of new software enhancements in demonstration system• Train and mentor new employees on products as well as hospital workflows• Participate in development meetings by integrating customer feedback

Canton, Massachusetts, Us

• Provide product demonstrations showcasing our Nursing/Therapy/Case Management products.• Provide high level demonstrations to C Suite executives showcasing capabilities of MEDITECH system.• Train new employees on new demonstrations, as well as hospital workflows.• Read and respond to RFPs.• Assist in the development of new demonstrations.

My team was tasked with finding out the best way to implement Affinity Programs into Signature Heathcare's patient care for their Population Health incentives. We created the Signature Health Incentive Program (SHIP) a model to be used and marketed for all current and future Affinity Programs to increase patient engagement and care. This was presented to the Management team of Signature Healthcare on 4 May 2016.

Easton, Ma, Us

Assist and advise students in the Study Abroad Process, by giving weekly Getting Started Presentations and holding weekly office hours to advise students and help the office Administrators.

Easton, Ma, Us

Guide tours with prospective students through the campus, and participate on panels during Open House events.

Easton, Ma, Us

Easton, Ma, Us

Monitor calls from prospective students and their parents, and answer general questions regarding the College of the application process.

Boston, Ma, Us

Created Marketing content for events and assisted direct mail campaignsDeveloped excel spreadsheets with information regarding potential donorsMet with donors about their financial contributionsUsed basic InDesign and Photoshop software to create multiple signs and cards for eventsHelped facilitate those events with around 250-500 attendeesAssist office staff in many marketing tasks related to donors and event planning

Elvera's cafe in located in downtown Brockton and was looking to attract new customers and interact with their current ones. I started a Twitter page for the cafe and created content and maintained the page using Hootsuite. My team and I created a Marketing and Social Media plan for this project and used analysis to see the success of the page. https://twitter.com/elveras_cafe

Boston, Massachusetts, Us

Assist the Account Managers in many different projects. Examples of some projects include, creating content for Twitter, Facebook, Instagram, Klout, and LinkedIn for various companies and researching trends reality to accounts and public relations.

Braintree, Ma, Us

Facilitate activities for approximately 25 campers per week. Supervise Junior Counselors and help train them in all areas of their role.

Master Of Business Administration - Mba, Business Intelligence

Bachelor'S Degree, Marketing

Marketing, History, And Modern Art

High School