• Realized Mediaplanet's largest cross-media Women’s Health campaign of the year (anchored in the National Post, December 20, 2014), from inception to fruition, within an eight-week turnaround • Engaged with celebrities, publicists, company executives, expert doctors, respected associations and award-winning journalists to create custom editorial for the print and digital campaign • Marketed advertising opportunities to new and repeat clientele• Secured new business for Mediaplanet… Show more • Realized Mediaplanet's largest cross-media Women’s Health campaign of the year (anchored in the National Post, December 20, 2014), from inception to fruition, within an eight-week turnaround • Engaged with celebrities, publicists, company executives, expert doctors, respected associations and award-winning journalists to create custom editorial for the print and digital campaign • Marketed advertising opportunities to new and repeat clientele• Secured new business for Mediaplanet Canada • Personally conducted celebrity interview for inclusion in publication: facilitated interview time, generated relevant questions, transcribed dictation, fostered a professional relationship• Sourced, compiled and edited informational editorial alongside relevant advertisers; creating an educational resource for a targeted audience on women-specific health issues Show less

• Researched various health, lifestyle and industry subjects relevant to Canadians for upcoming content marketing campaigns/publications• Drafted media releases in conjunction with campaign launch dates• Wrote copy for print and digital editorial, including: headlines, sub headlines, photo captions, editorial featurettes• Responsible for copy writing and copy editing duties for multiple cross-media campaigns being anchored in leading Canadian publications (National Post, Toronto… Show more • Researched various health, lifestyle and industry subjects relevant to Canadians for upcoming content marketing campaigns/publications• Drafted media releases in conjunction with campaign launch dates• Wrote copy for print and digital editorial, including: headlines, sub headlines, photo captions, editorial featurettes• Responsible for copy writing and copy editing duties for multiple cross-media campaigns being anchored in leading Canadian publications (National Post, Toronto Star, Calgary Herald, Metro Morning)• Generated traffic-driving headlines, optimized click-through rates for online campaign readership• Delivered verbiage and imagery for Mediaplanet Canada's Facebook and Twitter accounts; responsible for creating multi-post social media calendars for each platform• Prioritized and managed workloads while assisting Production, Marketing, and Social Media teams simultaneously, as required Show less

• Met with owner and key members of RLG, established company’s communication needs and target audiences• Performed communications consulting, assisting the groundwork for the company’s first blog • Implemented client specifications to deliver a current, informed, and engaging article on condominium investors, for future publication

Term Certain Positions

Term Certain Positions