Reporting directly to the company president, lead the ecommerce team; manage the Alaska Commercial ecommerce program and all aspects of AC’s B2C and B2B ecommerce business. Grew ecommerce conversion rate to 11.61% in the first fiscal year after launch, as measured by Mixpanel. Implemented SendGrid for transactional and marketing emails, and Algolia for smart search. Search integration resulted in a 34% sales lift in the first month.Synthesized a cross-functional team of developers, analysts, marketers, and designers to launch AC’s online shopping platform, consisting of a mobile app (iOS and Android), shopping site, and admin/order management site. Create eCommerce marketing strategy and internal messaging plans to encourage ecommerce growth in a traditional grocery retail landscape. Using Qualtrics to power customer tickets and surveys, gather online user feedback, and travel to various locations in rural Alaska to engage directly with customers and store teams.Project manage product updates and new feature launches using Jira, Basecamp, and MS Planner and oversee quality assurance (QA) and user acceptance testing (UAT).

Led a B2B ecommerce marketing and content creation team, planning and executing cross-channel campaigns for the Lennox training department. Created strategy and wrote content for landing pages, blog posts, marketing emails, webpage banners, social media posts, digital ads, print flyers and mail pieces. Managed the training department’s editorial schedule and social media channels (Facebook, LinkedIn, Twitter, YouTube). Drove online sales of training products through the LennoxPros B2B ecommerce platform, and generated training registrations at the company’s annual customer conference. Drove ~$59k in training leads at the 2019 conference and earned Productivity award - Driving Training Excellence.Working closely with development and user experience (UX) teams, oversaw content, design and testing for the training department’s website relaunch. Measured and reported on performance using Google Analytics, Salesforce Pardot, Sendible, and other analytics tools.

Started a content marketing studio, consulting on content strategy and writing B2B and B2C marketing copy for clients in the fitness and health, travel, food and beverage sectors. Built client and team relationships, and defined needs and scope of work in order to develop clear and consistent marketing content tailored to each brand’s voice and audience. Worked cross-functionally with designers and photographers to provide additional services to clients.Established Hoppyhalfpint.com, a craft beverage, travel and culture site.

Lead writer and editor for B2B ecommerce team. Mentored other writers, designers and marketers and maintained the editorial calendar. Collaborated on marketing and content strategy and wrote and edited marketing content, including web page copy and video scripts. Project managed marketing campaigns and new ecommerce features and updates.Participated in UAT for LennoxPros mobile app and site launch and attended industry events to drive digital adoption and gain user feedback on digital products. After the LennoxPros launch, received a Marketing Innovation - Martech award, Pacesetter - Innovation award, and Stevie Award - Gold for Online Sales Team of the Year.

Collaborated with fellow RUN writers, students and faculty to produce monthly editorials for Regent University’s undergraduate publication.Engaged readers through entertaining and informative content, designed to appeal to a range of demographic groups from diverse backgrounds.

Brainstormed and developed blog posts, Kickstarter copy and press releases for Poochie Diva, a startup fashion brand and women’s empowerment site.Maintained company branding and voice, encouraging young women to celebrate their individuality. Increased site traffic through promoting content via Facebook and LinkedIn.

Created marketing strategy and content for a boutique fashion designer. Nurtured relationships with clients, vendors and stakeholders. Brainstormed with and brought coffee to fashion industry taste-makers, hunted for rare lace in France, and photographed Ms. Huffman’s winter line in Ireland. Established Ms. Huffman’s corporate identity and brand voice, sourced music and talent for her show at DC Fashion Week.

Led an outbound marketing team, consistently exceeding revenue goals. Responsible for a client database of over 3,000 contacts; maintained those listings using customer relationship management (CRM) software.Served as Editor in Chief for the Liquivision company newsletter, and created a reference handbook for training new team members.