Meara Bridges Email & Phone Number

Charlotte, Nc, Us

Johnson City, Tennessee, United States

As Creative Director for Crown Laboratories, I lead our team of designers to produce a high level of on-strategy creative excellence for the company's therapeutics consumer packaged goods (CPG) portfolio. In this role, I am driven to encourage growth and provide inspiration to my team, lead brand awareness and vision across teams, establish process improvements, and provide ownership of brand equities, portfolio, and core values.

Kingsport, Tennessee, United States

In my role as Creative Team Lead at this Fortune 500 company, I fostered team growth and led diverse project initiatives.My core day-to-day tasks in this role included:• Mentoring design and digital platform team members for enhanced performance.• Developing training materials and operational self-serve guides.• Transforming team culture and boosting morale through strategic leadership.• Resolving conflicts and leading change with effective communication.• Participating in hiring processes and selecting key personnel for growth.A section of my key accomplishments in this capacity entails:• Directed an in-house video production for Eastman’s Inclusion and Diversity department, led a cross-functional team through all production phases, and enhanced team capabilities in video production.• Conceptualized and launched an internal and client-facing campaign to celebrate diverse global traditions that nurtured Eastman’s commitment to inclusivity and set a new standard in corporate holiday messaging.• Redesigned and launched a website by co-leading site restructuring, design, testing, and deployment that significantly improved user experience.• Maintained high creative standards by directing and reviewing all departmental and external agency operations.• Increased product identity and market presence by developing and executing new visual and branding materials.• Influenced high-profile corporate initiatives as a creative director and strategic thought partner.• Managed audits, defined brand architectures, and led team efforts to ensure consistent implementation across global touchpoints. Elevated brand identity and ensured seamless integration with ongoing digital initiatives.

Johnson City, Tennessee

As a Copywriter, I led projects and guided creative development from inception to final delivery.My core day-to-day tasks in this role included:• Spearheading project development from concept to implementation.• Translating creative briefs into actionable plans for team execution.• Articulating and pitching new campaign concepts to clients.• Leading collaborative efforts for effective project management.• Managing workload distribution among peers and junior members.A section of my key accomplishments in this capacity entails:• Contributed to business growth by actively participating in new business pitches, enhancing the agency’s client portfolio.• Drove social media strategy and increased engagement and audience reach by identifying trends and collaborating on social calendar and campaign planning.• Ensured client and campaign alignment by collaborating extensively with designers, art directors, creative directors, and external partners.• Managed casting and production processes by outlining specifications, selecting talent, and supervising audio and video sessions, while ensuring high production values.• Improved storytelling quality and enhanced brand engagement by crafting brand voices and innovative campaigns.• Increased campaign reach by conceptualizing and delivering strategic solutions across B2B and B2C channels including video, radio, social, digital, virtual, and print.• Maintained brand integrity by ensuring all development avoided trademark, copyright, and licensing conflicts.

Johnson City, Tennessee Area

As Art Director, I championed creative excellence and led multifaceted project implementations.My core day-to-day tasks in this role included:• Championing the translation of creative briefs into executed projects.• Delivering strategic oversight and guidance on creative training initiatives.• Managing project timelines and ensuring on-time, budget-compliant delivery.• Coaching junior designers in Adobe software and industry best practices.• Facilitating concept development and multimedia production collaborations.A section of my key accomplishments in this capacity entails:• Enhanced design capabilities and service offerings by expanding knowledge in web, digital concepts, and optimal UI, UX, and CX design.• Streamlined creative operations by developing guidelines, training staff, and providing continuous feedback throughout project cycles.• Optimized project management and resource allocation by organizing, delegating, and scheduling tasks to adapt to the agency’s dynamic environment.• Fostered professional relationships by collaborating with diverse creative personnel, including graphic designers, art directors, photographers, videographers, food stylists, social media managers, creative directors, and external vendors.• Improved project vision and stakeholder engagement by communicating creative ideas both internally and externally.• Elevated design standards and project outcomes by providing accurate time estimates, managing timelines, and ensuring on-budget delivery.• Enhanced team productivity and creativity as an ART DIRECTOR by supervising projects, mentoring designers, and ensuring branding consistency across initiatives.