* Ideated and executed unique and creative photoshoot campaigns for national recognition and usage, resulting in owned media creation on national platforms with 2M+ followers.

* Posted 4+ times a week, creating video content for a combined 35.6K followers to cross-post across 3 social media platforms, resulting in a 19.5% increase in followers.* Achieved 9 times engagement increase with videos averaging 10K+ views, videos reaching 500K+ views, achieving 1.2 million likes overall, and increased shares by 620 times.* Awarded for the Most TikTok Followers Gained in 30 days and Most TikTok Posts from Barstool, achieving 1.4 times increase in overall followers over 30 days for August 2024.* Directed, edited and created segmented content for a college student demographic cross-posting across 3 social media platforms (TikTok; 15.3K Followers, Instagram; 19.3K Followers, X; 1,000+ Followers).* Created promotional ads utilizing UGC and creative copywriting for Barstool HQ Nationwide Competitions.* Kept brand voice at the top of mind in each video creation to keep a consistent brand identity resulting in 9 times engagement from followers.* Worked with the Barstool Team, Barstool Chicks, and other Barstool social media platforms.* Analyzed daily video performance using TikTok Analytics and TikTok Studio for future content creation, resulting in connecting with the targeted segments.

* Developed, created, and edited content for Havenly Venture to increase reach and engagement with their Oxford, Ohio location. * Developed content ideas that resonate and align with Havenly's brand values. * Utilized STP to ensure content was connected and reached the targeted audience.

* Created, planned, and scheduled 16 service events for over 220+ members to have multiple opportunities both internally and locally to reach their service hour goal.* Awarded the ZTA Crown Chapter Award out of 174 national Zeta chapters at the annual Crown Nationals event.* Collaborated with 6 local organizations in the Butler Country area to expand awareness of Zeta Tau Alpha's service mission.* Worked closely with the VP of Philanthropy to finalize details so there was clear communication for each event created.

* Utilized Excel to track internal and external data from CrowdChange to analyze and change our marketing tactics and outreach methods.* Led an internal and external committee to enhance and personalize marketing BMOC for each customer segment involved in the event, resulting in 3x more engagement externally, $30K in donations, and a sold-out event.

Worked 10-12 hours weekly creatively and analytically with Logistics and Operations, Design, and Finance Teams to deliver custom apparel to each of my clients.

* Created content for Fresh Prints using UGC which resulted in increasing their views from 500 to 4500+ views per video and being promoted from 2 posts a week to now creating 3 posts a week.* Worked with a team of other Social Media Managers and Marketing Manager.* Analyzed trends and content creation to better understand FP’s audience.

ESP 103 UA - Creativity, Innovation, and Entrepreneurial Thinking

* Created Public Relations initiatives focused on positioning Mrkt on LinkedIn, Social Media, and other outlets to increase engagement with micro-influencers looking for work.* Planned several marketing campaigns to intrigue micro-influencers to work for companies involved with the MRKT agency (ex., High Noon).* Brainstormed ideas to target direct user growth within the college demographic and beyond.* Worked with clients on assessing target markets, and campaign directions.* Worked with the UX team on app-feature directions.