Michael Easterling Email & Phone Number

Provo, Ut, Us

Provo, Utah Area

Teach Humanities 101 and 202 •Classes have enrollment of 25-40 students •Courses cover European and American arts, cultural, behavioral science, philosophy and history Instruct the students to think critically and write proficiently •Develop course content and curriculum to help students cultivate ability to think critically, analyze art mediums, and evaluate their effectiveness as an expression of cultural values and social theories•Meet with students one on one to advise and help them understand course curriculum, university policies and procedures, while also directing students to the correct campus resources and departments2 time presenter at the National Popular Culture Association/American Culture Association (PCA/ACA) Convention•Presented paper which examined the intersectionality of race and gender presented in American Pop Culture popular resulting in the rise of feminism among African Americans and Hip Hop•Presented research on digital technologies’ influence on performance and its effect on production/reproduction and varying environments

Utah

Create, plan and manage corporate events for companies including: Entrada, Alterra, Gigg, Sammy’s, Step X Step, Security One, Vivant, etc.• Organized “Radioactive Fest” for Alterra, had Dan Reynolds from Imagine Dragons meet with Alterra’s top sales men, managers and regional managers discussing the keys to success, then he performed at the open house portion of this event for over 5000+ people from the general public• Work directly with each corporate HR and marketing teams to plan the event • Manage relationships between companies, departments, venues, etc. creating a defined understanding of client’s corporate goals and needsCoordinated and hosted over 100+ events both public and private• Planned and arranged successful banquets, galas, seminars, conferences, workshops, weddings, reunions, dance parties, dance competitions, and concerts.• Responsible for event attendance of 10 – 24,000+ (*depending on the event) • Created social media campaigns that effectively invited over 200K people to events via Facebook, Instagram, Twitter, YouTube, and Snapchat o Largest campaign saw over 500K get invited• Help with the online production and broadcast of Red Bull B.C. One in Nagoya Japan in 2016Initiated and coordinated multiple charity events, pairing with various charities and non-profit organizations• Raised $110K for colon cancer research and awareness• Raised $15K+ which was donated to providing wheelchairs for those in need• Raised $10K+ and almost 600 pounds of food which was donated to Utah food bank• Collected over 500 coats with charitable matching of $5 per coat, all donated to homeless shelters on four different drives• Collected 10K+ children’s books donated to various organizations like: Books for Africa, GladToGive, Public School Libraries

Provo, Ut

Managed team of 7-13 social media strategists, SEO strategists, graphic designers, web developers and outreach specialists to oversee marketing and brand strategies•Proven track record of executing marketing strategies toward KPI measurable outcomes•Oversee creation of copy and content for multi-platform campaigns comprising of social media, email, viral videos, blogs, website (front and backend), SEO, press releases, print radio, etc.•Drive the development and implementation of a nationwide social media program based on analytical and statistical research•Utilize statistical analysis and project management software like SAS and SPSS in order to provide assessment-driven solutions•Develop high level decisions, process the possible implications based on research and data analysis, and then design and carry out the implementations•Adapt as priorities change and tailor the information to communicate accurately to each team•Communicate shifting priorities while managing and tracking several different project to ensure each project is completed by expected due dates•Possess in depth knowledge of Google Analytics, backend analytics for social media channels, ad tools, cross platform marketing, email marketing, SM monitoring tools, SEO, ORM, and CRM•Oversee and edit all media outlet press releases•Forge new B2B relationships with new equipment distributors to properly present new and innovative contentCoordinate, create, manage, and engage all of Security One’s social media channels to generate leads•Facebook: 3200+ page likes with 3900 – 14,600+ weekly impressions•Google+: 16 location pages with top pages receiving 133,000+ and 124,000+ views•Twitter: 1500+ followers, 3800 – 12,400+ weekly impressions •Utilized SEO, PPC and affiliate marketing to generate $800k+ annually leads revenue•Generate outreach email lists for content, promotion, new products and campaigns

Los Angeles

Supervised team of 4 Employee Developers•Counsel with and advise employees on how to develop their Career Experience Plans (CXP’s)•Employed NACADA theories and best practices like designed thinking, active listening, advising as a coach, appreciative and proactive advising to create CXP’s and realistic goals for employees•Provided motivational interviews for employees defining their interests, limitations and strengths•Directed career development and professional competencies seminars for new employees and interns to ensure employee success•Developed and gave trainings on "Designed Thinking is Good Thinking" in order to teach and empower employees to critically examine their professional responsibilities and desires•Successfully established a peer mentorship program with mentors helping struggling colleagues•Developed and oversaw leadership development training programs focused on emotional intelligence, self-awareness in management, culture development, and external motivation•Met with and submitted weekly progress reports to supervisors to go over data, update CXP's, and pinpoint struggling employees •Proactively conducted one on one advisement sessions weekly with struggling employees•Connected employees to the correct internal and external resources•Assisted in setting up programs and initiatives aimed at building a culture of diversity and inclusionBuilt recruiting team; responsible for training, mentoring, and insuring success in hiring of talented candidates•Negotiated the needs of various departments and offices while prioritizing needs based on attention to detail•Ensured hiring needs for each department were kept on target and fulfilled before deadline•Created an environment of results oriented recruiting, and accountability, where teamwork and attention to detail were key •Develop high level decisions, process the possible implications based on research and data analysis, and then design and carry out the implementations

Nation Wide - Usa

Manage Inventory needs and logistics for Security One. • Utilize WMS (warehouse management software) solutions and statistical analysis software like SAS and SPSS in order to provide assessment-driven solutions• Supervised product lifecycle management including supervision of all people and processes relating to the physical movement of product between receiving, warehousing/ fulfillment and shipping• Oversaw the receiving, fulfillment and shipping supervisors that support all sales channels' fulfillment needs• Provide technical leadership regarding contracts, pricing and shipping policies• Develop high level decisions, process the possible implications based on research and data analysis, and then design and carry out the implementations• Worked closely with the product acquisition team to maximize inventory performance and minimize obsolescence• Ensure that offices have the equipment needed at the appropriate time to be able to complete alarm system installations and service calls • Manage and purchase over 4.5 million dollars’ worth of security equipment annually• Excellent analytical skills including trend analysis, forecasting, metric based graphing• Process the return of defective equipment with correct vendors• Minimize equipment shrink/equipment lose saving Security One over $100k annually• Forge new relationships with new equipment distributors and shipping organizations• Oversee the logistics and nationwide shipping to ensure the inventory is where it needs to be

Provo, Utah Area

Implemented new recruiting and hiring processes to recruit technicians nationwide to install and maintain home alarms• Manage relationships between sales teams, technicians and distributors• Forge new relationships with new equipment distributors• Nationwide inventory and logistics managementEstablished offices in Riverside, CA, Las Vegas, NV, and Washington DC - each generating $450,000 - $1.5 million in business annually • Acted as a brand advocate throughout the hiring process, maintaining constant communication and follow ups, certifying smooth hiring and onboarding of each candidate• Cultivated new and effective recruiting vendor relationships• Interviewed, candidates for sales positions in Utah, California, Las Vegas, Atlanta and Washington DC• Recruited and hired over 30 sales representatives per office I oversaw

Utah, United States

Manage team of Mobile Experts overseeing sales, customer service, operational excellence, and community outreachOversee recruiting, hiring, scheduling, and developing a team of effective Mobile Experts and Sales Associates• Make staffing adjustments as needed to meet the needs of the business• Build skills and successes through continued coaching and performance assessment conversations• Cultivate an environment which supports values of teamwork, collaboration, and solidarity• Plan scheduling for staff of 8-18 Mobile Experts at 2 different locationsManage top producing location in Utah• Increased activation conversion from 5.2% to as high as 19%• Actively monitored key performance metrics for team and individual agent, identifying challenges, and created solution using proven problem-solving techniques • Coached team performance using behavioral-based coaching, motivation, and management methodCoach associates in building relationships with customers and understanding their needs• Ensure that associates deliver a strong customer experience ensuring brand loyalty through best practices like active listening• Train store associates in using insider systems to support the customer experienceDrive operational efficiencies to help minimize risk and protect the stores assets• Secured and maintained inventories valued well over $100k• Manage 4 different budgets (inventory, payroll, credits and promotional budget)• Safeguarded the business and the business needs by instilled proper work ethic, and best practices

I was the lead social media strategy manager. I was in charge of coordinating, creating, monitoring, managing, organizing, and engaging on all of Sisel's social media channels. I drove the development, implementation and management of a robust and effective social media program. Developed all social media activities and scheduling. Coordinated team and resources to implement all programs, and provide reasonable performance metrics.

I managed the various platforms of social media allowing customers and potential customers to connect and interact with DrainWig while learning about the product and how it can make their life easier and clog free. The content on the various social media pages provides valuable information about the product, special deals, drives traffic to Amazon, The Grommet and DrainWigs own website to increase sales.

Master’S Degree, Comparative Studies - Cultural Studies, Gpa 3.88

Activities and Societies: IHUM ClubComparative study of Behavioral Sciences and Marketing with Interdisciplinary Humanities. Compare.

Bachelor’S Degree, Humanities & Popular Culture, 3.72

Activities and Societies: BYU Break Dance Club, IHUM Club, BYUSAEmphasis on Media Art & Popular Culture.

Education record