Seasoned software product executive, innovator, strategist, and technologist. Proven track record of building, marketing, and launching scalable software products and teams. Highly versatile, hands-on, problem solver with 17+ years of AdTech, FinTech, and performance marketing expertise, in B2B and B2C environments. Data-driven decision maker with a keen focus on user experience, acquisition, usage, retention, and profitability KPI’s. Exceptional communicator with a unique blend of business acumen and technical savvy. First-rate team recruiter, mentor, teacher, and motivator. Thrives in high urgency environments working on products that have clear value proposition, a compelling total addressable market, with a goal of maximizing user/stakeholder value.Specialties: Product Marketing, Product Management, Product Innovation, Product Strategy, Product Owner, Product Executive, Product Roadmap, Product Development, Product Requirements, Product Positioning, Product Planning, Product Integration, Product Rollout, Market Requirements, Market Research, User Testing, User Validation, A/B Testing, Funnel Optimization, Mobile Design, Web Design, User Experience, UX, Software Development Life Cycle, Solutions Development, Cross-Functional, Project Management, Resource Planning, Data Modeling, Quality Control, Operations Management, Process Transformation, Process Automation, Agile Development, Domain Driven Design, Business Analyst, DevOps, Scrum Master, Recruiting, Direct Marketing, Direct Response, Online Advertising, Cost-per-Lead, Financial Tech, B2C, B2B