• Created and implemented end-to-end laser-focused marketing and growth strategy, including Go-to-Market strategy, to accelerate app growth from 0 to 24,000 users with a lean, continuously slashing CAC (customer acquisition cost) with data-driven optimizations within the first 3 months.• Hired and led a high-performing Marketing and Growth Team from scratch, overseeing Paid Social ads (TikTok, Meta, Snapchat, LinkedIn, Reddit), Paid Search ads (Google, Google UAC, Apple, Bing, Ecosia), ASO, SEO, organic social media, influencer and UGC management, and CRM (customer segmentation, email, push and in-app notifications in Hubspot), branding, PR & communication, and strategic partnerships and ambassador programs with companies, universities and NGOs. • Organised more than 80 webinars, events and worked with the biggest Luxembourgish companies to onboard and engage them on Greenworlder. Partnering with universities, schools and establishing Youth Advisory Board consisting of young, motivated professionals to strengthen Greenworlder´s brand presence. Nominated as Top 500 Brand Managers in Luxembourg in 2024, according to Paperjam.• Launched advanced analytics platforms (MMP Adjust, GA4, Google Analytics, Segment, Mixpanel) to sharpen data-driven decision-making, fueling continuous growth, cost reduction and moving to sustainable organic growth.• Drove recruitment and onboarding for full-time staff, interns, freelancers, hiring the best, and managed contract negotiations with ads agencies and partners. Co-created and championed Greenworlder leadership principles.• Enhanced user engagement by 32% through precise audience segmentation, AB testing and strategic brand alignment.• Creating pitch, investor marketing and compelling storytelling around Greenworlder. Performing speeches and collaborating with PwC Luxembourg, House of Startups, etc. Creating innovative sustainable and responsible brand.

• Championing the establishment of a CI Center in Luxembourg by collaborating with government bodies and healthcare institutions, directly benefiting individuals with cochlear implants.• Boosting awareness and support for the hearing-impaired community through innovative awareness campaigns, leading partnerships with Info-Handicap, EURO-CIU, and PwC Luxembourg. Sensibilization events, promoting Diversity, Equity and Inclusion

• Propelled customer acquisition by 45% and reduced CAC in France by 14%, managing and optimizing a €10.5M annual marketing budget.• Spearheaded 12 new mobile programmatic partnerships (Applovin, Taboola, Feedmob, Liftoff, etc.), slashing their CAC by 27% and boosting overall marketing efficiency. Signed up two main affiliate platforms – AWin and Tradedoubler - and created a SOP for managing affiliate publishers.• Optimized a referral program that skyrocketed customer acquisition by 64% in just 6 months.• Introduced innovative ad formats, driving a 12% improvement in conversion rates across paid channels by collaborating with new partners in design.• Managing and hiring a growing Marketing team consisting of a CRM manager, a site merchandiser, and a paid ads expert, as well as freelance designer and copywriter.

Accelerating Digital Innovation and Digitalisation at LuxairAchievements:- New Commercial Fare Families and Fare Family Unbundling- Since 4 years, has been creating Airlines Digital Ancillary Strategy: growth of extra services (ancillary) revenue by 800% - Launch of a new form of payment: gift cards, compensation vouchers and residual value vouchers as a part of transition to the digital retailer strategy: https://giftcards.luxair.lu- Launch of the new web and mobile self-service check-in and ancillary catalogue in Web and Mobile check-in ( during the Covid-19 crisis) - +36% ancillary revenue growth- Commercial launch of Luxair CityBreak platform with Hotelopia cooperation-Launch of a new website product Smart Pricer - new customer-centric search by the budget - www.luxair.lu/smart-pricer: conversion, sales and web share growth- Successful launch of a new luxair.lu website in 6 languages- Launch of a new ancillary product « Luxair Smart Upgrade » ( in cooperation with Plusgrade) - an auction to upgrade the flight to Business Class - and the product managementTasks:- Airlines Digital Strategy and Business Development- eCommerce product launches- Introduction of new ancillary product strategy and roadmap

Tasks:- Creating content strategy and content development plan- Building program schedules- Strategic planning and timely delivery of all program components- Analyzing program scope- Managing dependencies on all program components- Effective project management- Writing BRDs

Achievements:- Successful launch of the new marketplace Amazon.nl (the Netherlands)- Successful launch of Russian Kindle store on amazon.comTasks:- Building relationships with key publishers and distributors in the Netherlands and Russia- Creating the launch timeline and controlling the launch timeline progress- Interaction with different internal teams- Reporting to Vice-President and Senior management on the readiness progress- Specifying market requirements for current and future products by conducting market research - Providing technical training and support to publishers- Consistent improvement of content and Kindle customer experience by delivering superior publisher support;- Business analytics- Innovation of the processes and management of the projects that enable content providers to sell their Kindle content in an efficient and timely manner;- Leverage of relationships, automation, and new technology to improve cycle time, throughput, and yield of Kindle titles from ingestion through distribution.

Achievements:- Successful delivery of language tests for external candidates to the EU Commission- Production of eLearning courses for EU ParlamentTasks:- Proposal writing for tenders: EU tenders, FCO tender- Effective management of 75 external freelancers- Coordination of the work of sub-contractors- Development of crowdsource platforms and procedures

project "BIOGRAPHE" (www.biographe.org) - application development for biographical information extraction from natural languge texts- 3 publication in major EU Linguistics journals- poster presentation and talks on the EU linguistics conferences- project coordination of the EU-funded Eurostars project

- FP7 EU project "INSEMTIVES" (http://www.insemtives.eu):- development of "games with a purpose" for semantic content creation- writing proposals for FP7 EU projects- coordination of FP7 EU project- co-author of Springer Journal article

Achievements:- Creation of effective visa delivery process for our partners- Optimisation of truck logistics cycle- Creation of eArchive, Digitalisation of the processesTasks:- effective people management of 3 person in back office- leading logistics lifecycle- effective customer support- information management