-Owns client relationships for 15-20 clients in the Advertising, Brand, Media, Publisher, and Market Research spaces utilizing Lucid’s SaaS and Managed Services data products, often interfacing with VP through C-Suite stakeholders on high priority strategic initiatives-Responsible for ensuring delivery of software and services against specific revenue, margin, and customer satisfaction KPIs-Manages operations team delivering Ad Effectiveness research -Develops and manages adherence to standard operating procedures and best practices across team -Encourages adoption of SaaS products among key clients via training, documentation, and relationship building-Leads cross-departmental internal initiatives to drive product development and identify new revenue streams by translating customer needs and areas of process improvement into productized offerings-Motivates employees to achieve milestones in career development via mentorship and training-Subject matter expert in research design, digital media measurement, audience validation, campaign optimization, ad operations, cross-media research, cross-device measurement, third-party data (DMP/DSP) and mobile advertising ID based measurement techniques

Managed market research initiatives in consumer insights testing, claims testing, new product development, concept creation, concept optimization, ad and communications testing, attitude and usage analysis, and pack design screening.Clients included many of the top market research buyers globally in the Healthcare, CPG, Food & Beverage, and Advertising industries.

Undertook business development initiatives and developed marketing materials for the early-stage start-up leading up to the launch of the website and auxiliary product offerings.

Worked on Social Media accounts for select clients of Zehnder Communications. This included:Posting, monitoring, outreach, and engagement across several social media channels while maintaining the voice of the client and adhering to any and all social media protocol as it pertains to each client, using third-party programs and applications to measure and report on channel activity for both internal and client-facing documents, creating content calendars and performance reports, conducting research for existing projects, new business, and outreach initiatives, as well as running a general support role for the Social Media, Research and Analytics, and Public Relations departments.

Promoted to Assistant Manager from Full-Time Sales Representative shortly after taking the job. Assisted Manager in day-to-day operations of a furniture store doing over $100,000 a month in sales. This included ordering furniture pieces from suppliers in Indonesia and India, receiving, unloading, and cataloging shipping containers, creating daily sales reports, performing monthly inventory counts, and managing the customer experience.

Worked with Corporate Vice President of the African American Market with the design and implementation of internal and external websites for the African American Market, as well as the personal undertaking of creating and proposing a Cultural Markets landing page for all six of New York Life's Cultural Markets.Special Assignment - "Apprentice"-style competition between eleven intern teams culminating in a full business plan and lengthy presentation for Senior Management Staff. Presenter.

Worked with Corporate Vice President of Agent Training on an extensive revision of agent training programs, the development of lesson plans for NYLIC U agent training classes, and the coordination of an annual Summit Meeting related to these initiatives.Special Assignment - "Apprentice"-style competition between eight intern teams culminating in a full business plan and lengthy presentation for Senior Management Staff. Presenter for, and member of, the winning team.