- Establish and articulate the creative vision and brand strategy for clients, ensuring visual alignment with their mission, values, and target audience.- Provide strategic guidance and mentorship to the creative team, fostering a culture of innovation, collaboration, and continuous learning.- Lead and oversee the design process for a wide range of projects, including branding, social media content, marketing campaigns, digital and print collateral, packaging, and more.- Collaborate with cross-functional teams, including marketing, product development, and operations, to ensure that the creative vision is reflected in all aspects of the brands.- Lead the conceptualization, development, and execution of innovative and impactful creative campaigns across various platforms, including digital, print, social media, and experiential marketing.- Manage multiple projects simultaneously, from conceptualization to final production, ensuring deadlines are met and deliverables are of the highest quality.- Continuously assess and improve design processes, workflows, and tools to enhance efficiency and creativity within the team.

- Conceptualize and create visually stunning designs across various mediums, including digital, print, and social media, while adhering to brand guidelines and project objectives.- Collaborate with cross-functional teams to develop and maintain consistent brand guidelines, ensuring brand integrity across all design deliverables.- Work closely with the creative team, marketing department, offline team, and stakeholders to understand project requirements, objectives, and target audience.- Conduct quality assurance checks on all design deliverables, ensuring accuracy, consistency, and alignment with project requirements and brand standards.

- Develop creative concepts and design visually compelling graphics, illustrations, and layouts for social media platforms, ensuring alignment with client branding guidelines and campaign objectives.- Collaborate with the social media team to create engaging and impactful visual content for various social media channels, including static images, videos, infographics, and animations.- Stay up-to-date with the latest social media trends, design styles, and platform specifications, and apply this knowledge to create innovative and effective social media visuals.- Manage multiple design projects simultaneously, prioritizing tasks, and meeting deadlines in a fast-paced and dynamic agency environment.- Work closely with account managers, copywriters, and strategists to understand client requirements, campaign goals, and target audience, and translate them into visually appealing and shareable content.- Utilize design software and tools effectively to create high-quality designs, ensuring optimized file sizes and compatibility with social media platforms.- Monitor and assess the performance of social media visuals, analyzing engagement metrics, and providing recommendations for continuous improvement and optimization.

- Lead the overall creative vision and strategy for the agency, ensuring alignment with client objectives, brand guidelines, and industry trends.- Oversee the creative process, from concept development to final execution, across various mediums, including digital, print, and social media.- Develop and present proposals, pitches, and creative briefs to clients, addressing their specific needs and aligning with agency capabilities and offerings.- Translate client requirements and creative briefs into high-quality visual designs, ensuring consistency, coherence, and accuracy in brand representation.- Manage multiple client projects simultaneously, prioritizing tasks, allocating resources, and ensuring timely and high-quality deliverables.- Present and communicate creative concepts and strategies to clients, effectively articulating the rationale and value behind the proposed solutions.

- Develop visually appealing and on-brand designs for various marketing materials, including product packaging, brochures, flyers, and advertisements.- Create eye-catching graphics and visuals for digital platforms, such as social media posts, website banners, email newsletters, and display ads.- Maintain and update the visual identity of the shoe brand, ensuring consistency across all design assets and materials.- Utilize design software and tools to create and edit graphics, illustrations, and layouts, ensuring high-quality output and adherence to brand guidelines.- Set up and arrange product photoshoots, ensuring appropriate lighting, props, and backgrounds to create visually appealing and marketable images.- Assist in creating lifestyle photoshoots, including model coordination, location scouting, and prop selection, to capture captivating visuals for marketing campaigns.- Develop and execute social media strategies that align with the shoe brand's overall marketing objectives and target audience.- Analyze social media metrics and performance data to identify trends, insights, and opportunities for optimization.- Collaborate with influencers and brand ambassadors to leverage their reach and build partnerships that align with the shoe brand's values and target audience.

Notable branding works: Lewis & Caroll Tea, Back Room Bar, and Saturdays.- Assist the graphic design team in developing creative concepts and designs for branding projects, including logos, brand identities, packaging, and marketing materials.- Assist in the preparation of design presentations and client pitches by creating visual assets and mock-ups that showcase design concepts.- Collaborate with the design team to ensure consistency and adherence to brand guidelines across all design deliverables.- Take initiative in learning and applying design principles, typography, and color theory to develop a strong foundation in graphic design.