Mechelle Martz-Mayfield Email & Phone Number

Denver, Co, Us

Thornton, Colorado, Us

Managing day to day communications with the community to improve visibility, enrollment, and collaboration. Developing partnerships with city leaders, businesses, and community organizations for better collaboration and engagement.Website development, ADA compliance upgrading. Social media strategy and development.Event coordination and promotion.

San Francisco, Us

Training AI models by crafting and answering questions related to marketing and sales.Evaluating and ranking responses generated by AI systems.Using my marketing and sales expertise to assess the factuality and relevance of text produced by AI models.Producing consistently over 85% productivity on tasks and 100% positive feedback on prompt generation.

I have experience in editing doctorate dissertations, water reclamation grants, science journal submissions, and more. Working to establish needed word counts, clarity of information, consistent forms, and proper English usage. I create a wide variety of content including blogs, web copy, whitepapers, product documents, policy and procedure documents and more. I can also develop content design and provide a full package of on-brand materials for your company.

Denver, Colorado, Us

Code optional (low-code/no-code) platform for creating business applications with a drag-and-drop interface. TrackVia gives business people and IT professionals the ability to easily build and integrate apps to track, manage, and automate processes in days, not weeks.• Content management - Developing a marketing strategy and providing copywriting and design for white papers, use cases, blogs, ebooks, and webinars for B2B customers and channel partners. Managing PR firm content deliverables and working with teams on content strategy, search engine marketing optimizations, and strategic campaigns. • Analyst Relations - managing partnerships with Forrester, Gartner and other analyst relations firms in the U.S. and abroad. Managing Forrester Wave and Gartner Magic Quadrant submissions. Scheduling briefings and inquiries, and managing contracts for published research use and quotes.• External partnerships - Management of PR, advertising, and event firms, tradeshow organizers, and analyst relations. Guiding PR/Event/AR budgets, tracking the allocation of resources for maximum impact.• Execute Events - Overseeing the details of tradeshow planning, developing and directing company user conference, Customer Advisory Board events, and developing new event opportunities. • Thought Leadership - Seek out new stories and opportunities and manage public relations strategies including pitching and promoting the company and management as subject-matter experts, issue/crisis management, and developing the company narrative and messaging pillars. Consistently producing thought leadership webinars that result in high interest ratings and engagement levels. • Internal Communications - Driving weekly internal newsletter, working with executive suite on messaging and communications strategies. Heading up culture committee on initiatives for diversity, equity, and inclusion and employee retention efforts

Loveland, Co, Us

Federally funded, national program ensuring safe school routes for children walking and bicycling to school· Developed educational event scheduling process, managed at school events, created event packets including marketing materials, safety forms, announcement, and promotional ideas, and organizational setup. · Created on-brand assets, printed materials, branding, presentations, images, videos, signage and technical documents. Utilizing integrated marketing techniques to promote program mission and objectives to schools and greater community. Ensuring inclusive materials in both English and Spanish are available and provided to schools for education and promotion of events.· Doubled school participation in Safe Routes to School programming by uncovering interests of school employees and expanding program offerings; providing training, support materials, and regular communications ensuring program participation and development.· Analyzed data on existing programs to determine efficiencies and effectiveness. Identified need for new programming, which resulted in $54K grant funding for implementation of new safety training for children K-2.· Identified and empowered community advocates for change. Brought together city officials and community leaders to secure $1M in grant funds over 3 years for multiple infrastructure projects to create safe walking and biking routes.· Established a trusted partnership that opened lines of communication between city officials and regional police departments with school administration resulting in a single point of contact to problem-solve more quickly and ensure that systems and processes are followed.

Madwire Marketing· Elevated Google rankings for retail, auto, and service industry websites by producing weekly content blogs for over 30 accounts, establishing tone, implementing SEO and keyword search options.Shannon Marketing Communications· Developed editorial calendar and media list for social media posts and press releases for nonprofit events such as the Lake-to-Lake Triathlon, The Governors Invitational Art Show & Sale, and the Pelican Fest Triathlon to reach relevant and appropriate media outlets and event calendars in a timely manner and increase event awareness.· Established regional and national coverage or increase web traffic through media connections and press release distribution for clients such as:o DataTraks business developments in China finding placement in regional Colorado media, Innovationews, Fiercebiotech.com, CenterWatch, and CNBCo NOCO Hemp Expo increased web traffic by 20%, event featured in regional newspapers, Colorado Pot Guide, Westword, HempToday, Innovationews, 420 Magazine, CannabisNow, and The Cannabis Reporter.o ADAPT School of Mines stories featured in 3Dprint.com, Innovationews, SelectScience, Additive Manufacturing Today, Citrine Informatics, 3ders.org,

• Marketing for a film in production stages and beyond at AFM and Marché du Film. Created one-sheets, movie posters, film bios, and promotional materials, networked with national and international production and distribution companies resulting in the purchase of film and distribution in US, UK, Australia, and China. • Organized 200-person cast and crew on the 10-day shoot and managed day to day budget for $300K film.• Created film budgets and tax credit filings.• Communication with multiple departments on set-ups, timing, scene changes, and moves. • Managed 15-person crew of New Dogs, Old Tricks pilot with a 6-day shooting schedule, keeping on time and within micro-budget constraints.• Established clear time frames, organizing schedules, and sent regular communications on expectations and processes. Established safety and emergency procedures and contact list.• Managed day to day operations and movements during filming, crew set-ups, location clearance, cast movement, deliveries, and travel. • Provided a contact point for cast and crew to address issues and concerns. Mediated and resolved inter-departmental conflicts.

Pioneered a new business in the Northern Colorado region offering multiple tours to over 20 local breweries and 4 distilleries. · Collaborated with local female run businesses to create Loveland My Big Date Night Valentine’s tour catering to singles, couples, anniversaries, engagements, and first dates. Sold out all tour offerings 3 years in a row using online marketing strategies through partner and sponsor company websites, Pinterest, Facebook, Instagram and Twitter. Received bookings from all over the US and North America. Resulted in over 10,000 impressions on booking website up from 2000 the first year. · Increased yearly in business by 50% through establishing relationships with universities, real estate, insurance, and hospitality industries, which boosted business in slow seasons through special package deals.· Developed relationships and business partnerships with over 25 regional brewery and distillery companies. Negotiated contracts and promotional options, which delivered significant product savings to NoCo Short Bus Tours customers.· Established branding and collateral, built and maintained point of sale website, established integrated online and print marketing strategies with scheduled advertising and posts. Received feature articles in Loveland Reporter Herald, Coloradoan, and Denver Post and regional tourism blogs and brochures.

Freelance work tutoring. Students I have tutored have achieved perfect scores on their SATs, attended colleges such as Swarthmore, Columbia, Northwestern, John’s Hopkins, and Stanford. • Tutoring students in grades 9-12 in English composition, grammar, testing, and conceptual planning. Assisting with college application essays, helping to determine topics, guiding the writing process, and giving feedback on content. Teaching self-editing for clarity and concise thoughts.

• Raised $900K through private grant funding, community group donations and events for local pool improvement. Developed and maintained donor, business, and civic partnerships to complete matching program to finish project.• Grew Help Kids Succeed School Supply drive over 50% from 700 backpacks to 1600 backpacks supplied in 2 years through donor awareness program, local media, and business sponsorships. Working with Salvation Army, Country Financial, Loveland Reporter Herald, and United Way Larimer County.• Introduced foundation’s first website; established multiple social media accounts; developed e-newsletter, mailing list, and first annual report – efforts resulted in better communication, transparency, and visibility within the community.• Developed over $300K in donations, sponsorships, and in-kind gifts through multiple campaigns. Managed promotional and volunteer events: delegating tasks, attaining event sponsors, coordinating event speakers, managing and negotiating contracts, creating posters, emails, invitations, and donation materials, and marketing events through multiple channels.

Fort Collins, Colorado, Us

• Liaison for community giving groups, establishing communication between umbrella non-profit and group activity. • Created a logo, brochures, and marketing materials for Loveland Generations community giving group that helped increase membership by 20%• Contributed design and copy for the 2007 annual report that was distributed to over 20,000 people within the community.• Created one sheets, graphics and content for client informational packets.• Assisted with community FortZed grant application, making phone calls, visiting with business owners and communicating the parameters and expectations of the grant.

• Reclaimed lapsed sales contracts during change in management, delivering renewed national contracts with advertisers such as Taco Bell, Jeep, Burger King, McDonalds, Chevrolet, and Ford that established ongoing revenue at over $450K per year.• Designed and implemented a city-wide scavenger hunt; creating community awareness and enthusiasm , established and negotiated terms of sponsorship, scouted areas for scheduled item drop, worked with talent to develop on air promotion scripts and schedules and secured prize items and associated advertising to boost Nielsen/Arbitron ratings, putting station at #1 in the region.• Empowered sales team to reach/exceed monthly sales goals by creating engaging promotional sales packages to attract new advertisers and retain long-term clients.• Established relationships and negotiated terms of long- and short-term advertising and trade contracts. Sold over $60K per year in new advertising revenue for the stations by acquiring new local and national business accounts.

Los Angeles, Ca, Us

Organized production crew and talent for student film productions.• Worked with production team to create shooting schedule and determine needs, guidelines, and requirements.• Researched locations, established opportunities for filming and filed all location and work permits.• Communicated with talent and crew on safety regulations and implemented safety standards on set during filming. Created reports and stayed in contact with departments to ensure followup. • Assisted with casting, establishing communications for auditions, creating schedules, and working with team to make selections.

West Hollywood, California, Us

Member of design and set up team for television pilot "Urban Graffiti." • Production set up assisting Lighting Technician and Director of Photography for the pilot show.• Assistant camera operations during filming.• Coordinated elements of surrounding festival for live production and promotion. Solidifying sponsors, assisting in event booth set up.

Englewood, Co, Us

• Recommended tape conservation and recycling methods that were implemented and saved the company over $100K yearly in the operational budget.• Cross-trained departments in an effort to maintain and improve operations; increasing productivity and reducing training times for new hires.• Worked with management and team members to develop new procedures and document processes. Created technical documents and procedures for new equipment that was implemented throughout the company.• Created and implemented time-saving strategies that assisted the Tape Library and Broadcast Technicians in the quality check and uploading process, creating better flow and accountability.• Part of international communications team to assist on calls from French speaking countries in order to address technical issues in a timely manner.

Us

• Floor manager and camera operations for nightly news broadcast, communicating with talent and director for shots, and set-ups.• Commercial insertion for nightly broadcasts, following timed schedules and implementing emergency broadcast signals when required.• Master control operations, monitoring transmissions, managing videotape operations, and switching cameras, communicating with directors and floor managers on nightly broadcasts.

Master Of Science - Ms, Public Communications & Technology

Ba, Mass Communications - Journalism

Associate Of Arts (A.A.), Drama And Dramatics/Theatre Arts, General