Mark Cunningham Email & Phone Number

Us

We provide copywriting, marketing, and consulting services to online marketers.

We provide copywriting and marketing services to B2B technology and software companies.We offer the following services:Web and SEO copywriting, site optimization, email marketing, white papers, case studies, webinars, social media marketing, blog development and content, video scripting

Responsible for all risk policies and risk systems for the company. Managed a staff of 22 onshore and offshore employees.Successfully led project team that installed Strategyware with no launch problems. Directed project teams that conducted 3 error-free upgrades to Strategyware. Managed a 6-8 person deployment team installing 250-275 Strategyware projects yearly with an error rate of less than 1%.Managed all aspects of approval process for policy changes.Managed first dealer direct mail marketing program (Autoproval) for $27 million in volumeDeveloped and implemented new access management profiling process handling 82 separate systems for 1,800 users in 9 monthsEffectively managed business continuity program for 3 domestic sites and 3 offshore sites. Radically improved program producing a 90% reduction in costs due to wildfire-related business outages (saved $4.8 million from prior outages).Successfully managed all aspects of operations risk program, reducing operations-risk-related losses by $1.5 million annually. Managed written customer complaints and bureau dispute processes averaging 110 complaints and 7,000 bureau disputes monthly

Dearborn, Michigan, Us

Managed all aspects of risk for $50 billion North American retail and leasing portfolio (5 million accounts).Built a scorecard driven system with 48 separate cards and 100 sub-populations. Reduced annual credit losses by 5%.Managed a vendor relationship with American Security Group for insurance verifications on leases and lien perfection follow-up. Developed a risk-based insurance verification system that resulted in a 70 FTE reduction. Centralized lien perfection follow-up system resulted in a 130 FTE reduction.Directed a Dealer Electronic Funds Transfer program that processed $6.5 billion in funds annually (monthly average of 500,000 transactions) with zero failures.Directed all aspects of pre-screening for North American Operations. Created a new set of standard screening criteria that yielded a 163% increase in approvals with no increase in risk.Investigated fraudulent credit applications and maintained a fraud database. Cracked a fraud ring that attempted to steal 44 Lincoln Town Cars and Jaguars (worth over $1.9 million). All vehicles were successfully recovered.Managed all purchase policy procedures including contract administration, coupon book processing, title tracking, and insurance outsourcing

Dearborn, Michigan, Us

Developed all budgets and 5 year business plans for North American profit Center ($50+ billion in assets).Found and fixed an earnings methodology error resulting in $10 million increase in recognized revenues.Developed pricing analyses for retail and lease products. Also analyzed pricing proposals for leveraged commercial leases for equipment financing.Developed a $5 million "fresh start" tax benefit for insurance loss reserves.Found and fixed a $70 million yearly forecasting system error.

Mba, Finance And Accounting

Bs, Management Engineering