Medhat Dessouki Email & Phone Number

Cairo, Eg

Egypt

Egypt

Cairo, Egypt

Work as part time consultant in different companies related to Marketing and commercial development for example Mind, Q mind, Zona, B2B, AMA, We Refresh , EDAM, Aqua, Pianat.ai etc….

New Cairo 1, Cairo Governorate, Egypt

Cairo, Egypt

Business Bay, Dubai, United Arab Emirates

Partner

Uae, Dubai

Planning and organization1. Warrant business continuity within the Consumer Direct & Indirect Channels through initiation and leadership of IT enhancement projects in co-ordination with the Consumer Rollout and Product Implementation Team 2. Approve IT outages affecting the Consumer Direct & Indirect Point of Sales.3. Develop and Lead Customer Experience initiatives across Direct & Indirect Channels to achieve Key Operational KPI’s such as Wait Time reduction, Skill, Language provisions at different locations, training & recruitment requirements, stock availability, Service Time, Staff Knowledge.4. Oversee and lead the logistics, merchandizing and documentation function, ensuring sales enabling display of marketing material and demo units, effective category management, and timely document collection. Financial excellence (Budgets, revenue/profit and costs)1. Develop and drive implementation of the annual channel operations program to meet strategic goals as set out in the relevant Channel Management & Operations BSC KPI’s2. Approve and monitor the headcount budgets for each fiscal year for Consumer Direct & Indirect Channels and ensure optimal budget utilization.3. Approve and sponsor the implementation of atomization, empowerment and operational efficiency initiatives across the Consumer Direct & Indirect Channels in line with company vision and strategy4. As owner of the Point of Sales application ensure accurate maintenance of product portfolios and price configurations as per the marketing/ finance updated price lists.

• Held a number of roles of progressive responsibility, to incl. Sales Support Manager (2008-2009), Sr. Commercial PMO Manager (2009-2010), Sales Director (2010-2011) and Business Development Director (2011-2012), prior to assuming responsibilities of VP, Business Development, in 07/2012Responsibilities incl.:• Managing 4 commercial channels and ~20 local dealers/flagships/franchises which service 4M mobile customers (consumer/enterprise)• Driving growth of the mobile subscriber base, targeting both high-value and mass market customers• Preparing/managing budgets, valued up to ~$350M• Defining annual commercial and channel sales strategies/targets/KPI’s and analyzing monthly/quarterly performance • Updating company business plan and strategic roadmap on an annual basis• Reviewing/analyzing consolidate reports and an enterprise view of projects• Identifying training needs to answer the changing organizational and market needs

• Initially managed sales projects, from identifying opportunities to preparing concept documents/business cases/action plans/analysis reports to presenting turn-key solutions/profitability forecasts to tracking achievements (Sr. Project Specialist, 2006-2007)• Subsequently supervised a team of ~5 Project Managers leading complex projects for various sales channels (Sales Development & Support Channel/Sales Projects Expert, 2007-2008)• Served as Program Manager for the launch of new Mobinil shops and franchise outlets• Presented quarterly sales project status updates/reports to the commercial team• Selected/coached/evaluated the team members• Worked closely with the operation team and 3rd party providers

Mba (Marketing Major), Marketing

B.Sc. In Chemistry, Chemistry