To develop strategic plans and taking the lead position for all market access initiatives for all Affiliate’s product in Egypt.To define Value and Access for optimal market access strategy, value proposition and communication for each product, catered to the local context.Accountable for the ongoing adaptation, development and refinement of the country payer strategy, plans and tactics for the assigned product area (s) throughout the lifecycle.Works to adapt health economic modelling, country level epidemiology, payer environment, competitor data/intelligence and any other factor that may inform and guide local market access pricing and commercialization strategies.Key strategic and leadership role in with local brand teams to identify and define value proposition for portfolio in key customers.Coordinates the local access strategy with the commercial partner functions, to ensure consistent local value story and local tools are in place in a timely manner.Provides input into local product forecasts, including strategic, operational and financial forecasting.Develops  & coordinates timely roll-out  of deliverables across in the local market.Maintains a high level of knowledge with regards to the scientific, clinical and commercial developments in the product area(s).Develops and maintains a robust understanding of relevant pricing and reimbursement criteria used by payers in the local market to make informed decisions about payer strategy, plans and tactics.Anticipate all potential changes to local Pricing & Reimbursement (P&R) environment and market dynamics and implement strategies to minimize price reductions and consequential price reference damage.Maintain a good understanding of the local legislative and policy changes that can affect the pricing strategy of the portfolio.Participate in said meetings at payer/regulatory agencies, and provide robust evidence communication in support of local dossier submission activities.

Sales ManagementPeople developmentProduct management

• Ensure implementation of Product priorities and closely manage the Line product portfolio.• Monitor market trends, sales & Rx performance, and take corrective actions as required.• Identify and exploit new business opportunities. • Leads motivate and develop the correspondence team to deliver required performance according to the pre settled company strategic objectives.• Contribute in setting overall organizational policies and procedures, and insure its implementation within the correspondence line.• Distribute & Forecast sales Target per governorate per region according to the pre settled sales plan.• Allocate resources to different regions & centres for optimum results.• Control Budget/ activities. • Ensure proper targeting and selection process for concerned customers.• Coach and manage performance appraisal of District Managers, and Medical Representatives. • Direct / monitor the organization of all pre-launch / launch activities for new products within the Line.• Build and maintain good contacts with the key opinion leaders, e.g. Physicians, pharmacists, universities, specialized centres and key accounts.• Communicate with different departments within the organization to ensure the proper flow of communication.

Gained attributes:•Develop my team to stabilize and secure business to maintain the success status and squeeze the potential of my area to achieve the planed objectives.•Develop sales strategies and action plans for a field force all over the area.•Develop the utility of the key customer relationships.•Building and development of the hospital's business system.•Enhanced my leadership qualities.•Building and development for high quality calibers. •Regular monitoring for achievement, market share and competitors to manage the market’s opportunities and threats.•Developing tender businesses and participate in determining pricing strategy according to the level of competition.

Gained attributes:•Develop my team to stabilize and secure business to maintain the success status and squeeze the potential of my area to achieve the planed objectives.•Develop sales strategies and action plans for a field force all over the area.•Develop the utility of the key customer relationships.•Building and development of the hospital's business system.•Enhanced my leadership qualities.•Building and development for high quality calibers. •Regular monitoring for achievement, market share and competitors to manage the market’s opportunities and threats.•Developing tender businesses and participate in determining pricing strategy according to the level of competition.

•Stabilize and secure Cairo’s business to maintain the success status and squeeze the potential of my area to achieve the planed market share.•In charge of setting sales strategies and action plans for a field force of around 12 colleagues all over Cairo and Kalubia.•In charge of utilizing the key customer relationships.•In charge of building the hospital’s business system.•Organize meetings and symposia.•Enhanced my leadership qualities.•Build high quality calibers. •Regular monthly meeting for review achievement, market share and competitors to catch all opportunities and face threats in the market.•Follow up tender businesses and participate in determining pricing strategy according to level of competition.•Achieve the road map to support our company position.

• Stabilize and secure Cairo’s business to maintain the success status and squeeze the potential of my area to achieve the planed market share.• In charge of setting sales strategies and action plans for a field force of around 12 colleagues all over Cairo and Kalubia.• In charge of utilizing the key customer relationships.• In charge of building the hospital’s business system.• Organize meetings and symposia.• Enhanced my leadership qualities.• Build high quality calibers. • Regular monthly meeting for review achievement, market share and competitors to catch all opportunities and face threats in the market.• Follow up tender businesses and participate in determining pricing strategy according to level of competition.• Achieve the road map to support our company position.

Gained attributes:Maintain the business of Upper Egypt area through two delegated persons and achieve 115% total year 2007.Stabilize and secure Giza's business to regain the success memory and Achieve 105% total 2007 and 118% 2008.In charge of setting sales strategies and action plans for a field force of around 10 colleagues all over Giza.In charge of building key customer relationships.In charge of building the hospital's business system.Organize meetings and symposia.Enhanced my leadership qualities.Build high quality calibers. Regular monthly meeting for review achievement, market share and competitors to catch all opportunities and face threats in the market.Follow up tender businesses and participate in determining pricing strategy according to level of competition.The highest growth in market share for Dicalc and Ceftriaxone.

Gained attributes:New Sandoz launch in the Upper Egypt area for the first time.Recruit new candidates to support the new Sandoz.In charge of setting sales strategies and action plans for a field force of around 11 colleagues over two terminal areas Bany Swif, Fayoum and Sohag.In charge of building key customer relationships.Organize meetings and symposia.Enhanced my leadership qualities.Build high quality calibers. Regular monthly meeting for review achievement, market share and competitors to catch all opportunities and face threats in the market.Follow up tender businesses and participate in determining pricing strategy according to level of competition.120 % achievement YTD Q3 2007.The highest market share for Antopral, Servipep, Doxacor and Biodroxil.The highest sales for Diclac.Build high quality successors.

Gained attributes:Company launch in the Upper Egypt area for the first time.Recruit new candidates to build the new team.In charge of setting sales strategies and action plans for a field force of around 7colleagues, all over Upper Egypt.In charge of building key customer relationships.Organize meetings and symposia.Enhanced my leadership qualities.Build high quality calibers. Participate in setting target for my team. Regular monthly meeting for review achievement, market share and competitors to catch all opportunities and face threats in the market.Follow up tender businesses and participate in determining pricing strategy according to level of competition. Control - Close monitoring and management of research programs to ensure achievement of objectives. Making adjustments and recommendations based on observations. 101 % achievement all over Upper Egypt.The highest market share in all products after 1Quarter from launch (Diaclac {NSAIDs}, ACC {Mucolytic}, Doxacor {Alfa Blocker} and Lorano {Antihistamine}).The highest prescription volume in all products after 1Quarter from launch.

Gained attributes:Competent in my knowledge and information.In charge of building highly knowledgeable and skillful sales field force team. Organizing symposia, round table discussions.Insure the implementation of promotion campaigns and educational programs, through proposing strategies on how to generate novel ideas to do things, to help maximize on current strategies, and also capitalize on untapped potential.The highest market share in Cardura {Alfa blocker} all over the Egyptian market Analysis - Conduct market research as required to achieve a detailed knowledge of key customer needs and competition in the market place..Recruit new candidates for GU line to fulfill vacancies.Build high quality calibers.

Gained attributes:Competent in my knowledge and information.Organizing symposia, round table discussions.Realization of actual campaigns and educational runs, by proposing strategies on how to create new ways of doing things, to help maximize on current strategies, and also get the most out of the lost potential.The highest achiever in Cefobid {injectable antibiotic} products. Analysis - Conduct market research as required to achieve a detailed knowledge of key customer needs and competition in the market place.Attendance of many training sessions.Recruit new candidates to fulfill vacancies.Development of high quality calibers.

Gained attributes:Competent in my knowledge and information. Organizing symposia, round table discussions. Implementation of actual campaigns and educational runs, by proposing strategies on how to create new ways of doing things, to help maximize on current strategies, and also capitalize on lost potential.The highest market share in Lustral {Antidepressant} and Neurontin {Neurnopathic Pain}. Attendance in training sessions.

Gained attributes:Responsible for area of Upper Egypt.Organizing symposia, round table discussions. Implementation of actual campaigns and educational runs, by proposing strategies on how to create new ways of doing things, to help maximize on current strategies, and also capitalize on lost potential.Launch Neurontin in Upper Egypt.The highest market share in Lustral and Neurontin. Best achiever of Neurontin in the company (2001, 2003). Best achiever of Lustral in the company (2002, 2003).Attendance of training sessions

Gained attributes:Responsible for area of Sohag's Hospitals {Uni. Hospital, Tech. Hospital, Oncc. Center, Minstrel Hospitals, Health Insurance Hospitals and Clinics, at least Privet Hospitals} on my products. Round table discussions and Symposia.Follow up tender businesses.Launch Trovan {Antibiotic} in Upper Egypt.Best achiever of Cefobid, Feldene {NSAIDs} in the company.

Gained attributes:Responsible for area of Sohag.Round table discussions and Symposia.Follow up tender businesses.Launch Celebrex {specific Cox II inhibitor} in Upper Egypt.Participations in market research for celebrex.Best achiever of Cefobid, Feldene in the company.

Gained attributes:I was the number 1 in initial training for all Pfizer detailable products.Responsible for territory of Sohag {Hospital and Privet}.Best achiever of Cefobid and Diflucan in the company.

Gained attributes:First rank in the initial training.Launch of T3A Products in Sohag area.Responsible for territories of Sohag and Quna.Best achiever of Cefotax (3rd Generation Cephalosporin).Best achiever of Lopral (Proton Pump Inhibitor) in the company.

Gained attributes:Officer in the labs Chemical forces.