- Develop and Implement Monthly Social Media Content Strategy - Craft targeted content strategies on Meta (Facebook, Instagram) and other social media platforms to engage potential customers and align with current tech trends. - Design content calendars focusing on product launches, seasonal promotions, and brand awareness campaigns, optimized for user engagement and conversion.- Lead High-Performance Meta Ads Campaigns - Build and execute high-ROAS Meta ad campaigns with objectives tailored to drive conversions, including direct purchases and engagement metrics. - Employ A/B testing and optimize ad creatives, copy, and targeting strategies to maximize ad efficiency and return on ad spend (ROAS).- Audience Targeting and Segmentation Expertise - Analyze market data to define and segment target audiences, focusing on demographics interested in electronics, gadgets, and tech accessories. - Utilize custom audiences and retargeting to reach potential customers effectively, maintaining a steady stream of engaged, purchase-ready users.- Strategic Budget Management and ROI Maximization - Oversee monthly ad budgets, optimizing spend allocation across campaigns to maximize return and minimize ad spend inefficiencies. - Use data-driven decision-making to prioritize high-impact campaigns and maintain a profitable cost-per-click (CPC) and cost-per-acquisition (CPA).- Performance Analysis and Reporting - Track and analyze KPIs such as conversion rate, CTR, CPC, and ROAS to refine campaign strategies continuously. - Generate insights and reports for stakeholders, focusing on campaign performance and recommendations for further scaling.Meta Ads, Social Media Strategy, Conversion Optimization, Audience Segmentation, A/B Testing, ROAS, CPC, CPA, Content Strategy for Tech Niche, Digital Marketing Analytics