Matt Lilly Email & Phone Number

Somerville, New Jersey, Us

Leading sales and marketing at SynPhNe, driving the commercialization and growth of innovative neuro-rehabilitation technology in the U.S. healthcare market. Previously consulted for SynPhNe through Indegene for 17 months, contributing to foundational strategies supporting current initiatives.Sales♦ Drive revenue growth by leading the adoption of SynPhNe’s innovative rehabilitation solutions.♦ Build and manage a high-performing sales team, focusing on hiring, training, and achieving performance goals.♦ Establish and oversee strategic partnerships, key opinion leader relationships, and distribution channels to streamline sales efforts.Marketing♦ Lead comprehensive marketing strategies to elevate brand visibility through LinkedIn, paid ads, conferences, podcasts, and public relations.♦ Develop creative, data-driven campaigns to position SynPhNe as a disrupter in the MedTech space.♦ Manage digital platforms and thought leadership initiatives to highlight SynPhNe’s mission and innovations.Innovation♦ Drive commercialization of SynPhNe’s wearable neuro-rehabilitation platform with disruptive go-to-market strategies.♦ Implement innovative systems like Monday.com to enhance sales and marketing efficiency.♦ Utilize proprietary outreach methods to increase awareness, adoption, and accessibility of SynPhNe’s solutions.Organizational Development♦ Shape organizational culture by defining values, vision, and team alignment with SynPhNe’s mission.♦ Optimize team performance by addressing skill gaps, recruiting expertise, and mitigating structural risks.♦ Build a cohesive and agile team ready to navigate the challenges of a startup environment.Strategy♦ Lead SynPhNe’s U.S. market entry with strategic initiatives to scale operations and build stakeholder relationships.♦ Align sales and marketing strategies with company goals to drive long-term growth.♦ Represent SynPhNe at VC meetings and networking events to secure support and partnerships.

Somerville, New Jersey, Us

Provided commercial strategy to SynPhNe under Indegene. Highlighted Activities:♦ Sales Strategy- Developed formal go-to-market approach for U.S. expansion ♦ Brand Messaging - Testing effective language for digital and live communication ♦ Pricing Strategy - Developed pricing models and payment terms aiding in revenue projections for our board ♦ LinkedIn Marketing - Manage company page, content, ad campaigns, and thought leadership development from our founder and executive team members. ♦ CRM - Built system through Monday.com with a high emphasis on logic, capturing critical data points from field sales for executive-level analysis and decision-making ♦ Conference Strategy - Research, mapping, selection, and post-event analysis of return on investment (ROI) for conferences attended ♦ Training - Collaboration with the Clinical Director to translate provider training to U.S. market expectations ♦ Product Development - Interaction with the platform to provide user experience-related feedback for future hardware development and software updates♦ Ad-hoc Assignments - Manage all vendor credentialing activities, contributed to printed marketing materials, development of various policies and procedures __________SynPhNe (🇸🇬) is the world's first wearable connected health solution that uniquely integrates cognition and motor training to identify dysfunctional brain and muscle patterns and facilitate personalized, targeted recovery.

Princeton, New Jersey, Us

Hired as a Subject Matter Expert to develop and execute commercialization strategies for start-up medical device clients.During my client work with SynPhNe, a Singapore-based (🇸🇬) MedTech company entering the Stroke and TBI market, my contributions led to being offered an executive-level role within their organization.Beyond client-focused projects, I leveraged my medical device industry expertise to enhance knowledge-sharing initiatives within the Emerging Biotech business unit at Indegene.Highlighted Contributions at Indegene:♦ Developed the Field Force Competitive Vendor and HCP Interaction Policy: Designed comprehensive guidelines to ensure compliance and foster productive engagements with healthcare professionals.♦ Created the Educational Program, “Marketing Collateral for Medical Device Clients”: Shared synergies and best practices to guide the development of effective marketing materials inspired by successful strategies in the medical device industry.__________Indegene (🇮🇳) is a digital-first life sciences commercialization company based in India. We combine healthcare domain expertise, fit-for-purpose technology, and an agile operating model to provide a diverse range of solutions.

Mississauga, Ontario, Ca

Serving within a start-up, you wear many hats and have an opportunity to demonstrate and develop your skillset fast. I played a crucial role in working through the inefficiencies you expect, helping to stabilize the commercial team for this Canadian (🇨🇦) company. Territory: USA EastKey Accounts: Cleveland Clinic | New York Presbyterian | NYU Langone | Yale | Johns Hopkins | Penn Medicine | Northwestern Memorial | Boston Medical Center | UNC HealthHighlighted Accomplishments:♦ Recruiting, Interviewing, and Onboarding Commercial Team- Integral role in developing the U.S. Sales team; Obtained first-choice candidates; Streamlined onboarding process♦ Key Account Management- Unique ability to recognize institutional trends and streamline efforts accordingly to expedite product trials and adoption; Worked closely with academic institutions to provide education and awareness of BMT portfolio♦ Analytics & Strategy- Increased customer pricing while maintaining units purchased, updating the previously established market price for an entire product portfolio ♦ Market Entry and Strategic Partnerships- Entered distribution partnership with Oscor establishing BMT's presence in vascular surgery; Meticulously redirected health system's purchase orders to BMT- igniting opportunities to cross-sell legacy BMT product portfolio via strategic contracting ♦ National/Corporate Accounts Management- Conducted business reviews and established pricing agreements; Secure long-term viability with IDNs through multi-year contracts with unit commitment♦ Sales Enablement- Developed Interactive Account Mapping, TM Monthly Sales Report, Distribution Account Conversion Tracker, and Pricing Agreement Request Form♦ Business Development- Left organization ranked #1 in U.S. overall quota attainment (104%); Responsible for the largest U.S. quota and geography__________BMT (🇨🇦) is a leader in the development and manufacturing of innovative vascular and IR medical devices

As a Certified Surgical Representative, I enjoyed staying at the forefront of industry changes and knowing how they impact my patients, surgeons, and hospitals. I approach every customer interaction with a service mindset hoping to affect health care in a positive way. Territory: New Jersey – SouthKey Accounts: Jefferson Health | Virtua Health | Robert Wood Johnson Barnabas Health | Hackensack Meridian Health | Cooper University Health Care | Capital Health | Inspira Health | AtlantiCareMy successes in quota attainment and launching each of my CooperSurgical territories stems from my background working for a distributor. By meeting physicians and staff across various geographies and representing countless products, I became keenly aware of best practices and implemented them into my role. Upon having success, CooperSurgical had afforded me opportunities to work with new hires individually and speak at scale on various topics. Presentations include:» "Strategies in Approaching a New Territory" and “Analyzing Power BI Data”– Corporate's New Hire Training (Virtual)» "Quota Attainment: Predicting the Future" - Lower NE Surgical Sales Team (Virtual)» "Improving ROI for Virtual Presentation & Strategic Targeting" - Mountain Region Sales Team (Virtual)» "Maximizing ROI at Key Opinion Leader Dinner Presentations" - Annual Regional Sales MeetingHighlighted Accomplishments:♦ President’s Club » 2021, 2018♦ Leader in Quota Attainment » 2021 — Nationally Ranked #2 of 89 (128.10%); 2018 - Nationally ranked #2 of 90 (115.48%); 2016 - Nationally ranked #3 of 82 (112.28%)♦ Grew South Jersey into a $1M+ territory, increasing sales 145+% amid COVID restrictions and supply chain challenges (11/2019 to 10/2021)♦ Top Product Growth Award » 2019 — #1 of 89 in Koh Colpotomizer System (187+%); 2016 - #1 of 82 in Lone Star Surgical Retractor (199+%)

Joining CooperSurgical in 2015, I covered a six-state territory in the southwestern region of the United States, including the renowned Houston Medical Center, the largest medical center in the world. Bringing in-depth knowledge and a strong track record of success in medical device sales, I launched a new business unit for CooperSurgical – Obstetrics – selling a mixed portfolio of new devices and established products.Territory: Texas, Oklahoma, Kansas, Iowa, Missouri, IllinoisKey Accounts:Houston Medical Center | Houston Methodist | Memorial Hermann Health System | HCA Healthcare | Harris Health System | St. Lukes Health | UChicago Medicine | Advocate Health Care | St. David’s HealthCare | Christus HealthI built trusted relationships across my territory, bringing a service mindset, a keen listening ear, and high ethical integrity in support of the goals of physicians and health systems. During my brief tenure as an Obstetrics Specialist, I established strong relationships with C-Level contracting teams, women’s councils, and over 50 physicians. Highlighted Accomplishments:♦ Ranked #1 nationally among eight Obstetrics Specialists (2015)♦ Obtained Lawson Numbers and first Actim PROM order at largest Houston IDN — within 39 days of hire__________CooperSurgical is driven to advance the care of women, babies, and families.

Us

As an Account Executive at Appleton Medical Services, my passion and enthusiasm for breaking into medical device sales served as a strong propeller for my career, where I achieved and exceeded challenging goals in distinct urban and rural markets in TX and LA. Territory: Houston, Austin, Southeast Texas, Southwest LouisianaKey Accounts: Houston Methodist | Memorial Hermann Health System | HCA Healthcare | Harris Health System | St. Lukes Health | St. David’s HealthCare | Christus Health | Scott & WhiteThe scope of my sales responsibilities encompassed the representation of start-up and established medical device manufacturers. I sold capital and disposable devices in surgery, radiology, and cath lab for 18 manufacturers- negotiating contracts across entire hospital systems throughout Texas and Louisiana.I also provided leadership and strategy as a Product Manager, having served as a direct liaison between a manufacturer and nine sales representatives. I held integral roles for Appleton Medical Services in acquiring and launching new product lines within new territories company-wide.Additionally, I utilized prior experiences and assisted with the recruitment and onboarding of newly hired sales representatives. Highlighted Accomplishments:♦ Honored twice with the Appleton Medical Top Sales Representative Award for a specified manufacturer (2013 & 2012) ♦ Promoted to Account Executive within 15 months of hire as a Sales Representative for increasing annual territory sales by 220%__________Since 1980, Appleton Medical has been a specialty medical product company partnering with both start-ups and well-established manufacturers in the industry.

Early in my career, I deepened my business leadership skills at Consolidated Graphics, where I managed key components of our recruitment efforts and production.Drawing from prior valuable leadership opportunities, I effectively managed recruitment strategy and a team of 23 interviewers, yielding over 80 national hires central to the company’s growth goals. I was personally selected as a Mentor for three new-hire Leadership Development Program Associates, acting as a dedicated adviser supporting their professional success. Seen as a future company leader, I was promoted to an onsite print consultant for a client providing political direct mail strategy, analytics, and design. As Production Manager for the Mack Crounse Group, I managed relationships across a multi-state region with seven print facility Presidents while overseeing production deadlines to ensure timely project completion.♦ Selected as Featured Speaker at the 2010 National Associates Meeting — presenting "How to Make the Most of Your Leadership Development Program" in front of Executive Leadership and over 150 LDP Associates __________Consolidated Graphics (CGX), headquartered in Houston, Texas, was one of North America’s leading general commercial printing companies. RR Donnelley acquired Consolidated Graphics in 2013.

New Brunswick, Nj, Us

As a college junior, I had prioritized obtaining a co-op to get real-world business experience. I was hired by Johnson and Johnson and placed at Global Pharmaceutical Supply Group (GPSG), an operating company within their pharmaceutical sector. While I quickly realized I wouldn't be pursuing a career in the field of financial accounting, I enjoyed the wealth of experiences I had during my eight months. Viewed by my peers as a leader, I was selected and served as East Coast President for the intra-company affinity group known as the Intern Co-op Association. I organized developmental and networking events for college students employed across JNJ's operating companies. It was at one of these events, "Backpack to Briefcase," that I first met a medical device rep and discovered my future career. My manager extended me beyond my initial five-month term to work throughout the summer. He tasked me with conducting our Q1/Q2 Sarbanes-Oxley manual testing and awarded me an Intern to manage. Together, we completed 32% of the operating companies' home office testing- exceeding his expectations. It was humbling and validating to be a people manager at such a young age. Translating my leadership from organizations, athletics, and philanthropy into a business setting topped off a rewarding co-op experience. ♦ Managed five department budgets totaling over $17,500,000 and presented analysis to respective Vice Presidents♦ Traveled to Ohio and conducted a laboratory audit__________Johnson & Johnson is a multinational corporation founded in 1886 that develops medical devices, pharmaceuticals, and consumer packaged goods.

Bachelor Of Science, Business Economics, Module In Human Resource And Public Economics

Master Of Science, Management, Specializations In Business Strategy & Innovation And Leadership & Change Management