Medina Bada Email & Phone Number

As a Fractional CMO at Go-Geeper, I specialise in crafting marketing strategies and forging key partnerships in the agricultural industry. My role involves setting up data-driven marketing initiatives and nurturing strategic collaborations to promote sustainable agriculture.

Working with various SMEs as a freelance Marketing Consultant, developing their marketing strategies and improving their online exposure and overall product positioning. Additionally collaborating with and leading in-house teams for ad-hoc general market research and product-market fit.𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭: Successfully developed and delivered marketing strategies with a positive ROI for startups in diverse industries ranging from Non-Profit to eCommerce and Agritech.

As a Senior Partnerships Manager at Midnite, I was responsible for developing and managing strategic partnerships that drove growth and revenue for both our company and our partners. With my proven track record of successfully building and maintaining relationships with key stakeholders across the sports and iGaming industry, I developed and executed viral marketing campaigns, and negotiated and closed complex deals.In my role, I oversaw a portfolio of over 30 key partnerships within the UK and Brazilian markets. I was responsible for all aspects of the partnership lifecycle, from initial outreach and relationship building to deal negotiation and execution. I also worked closely with our growth team to develop and implement joint marketing campaigns that drove awareness and engagement for both our brand and our partners.With the ever-changing regulatory landscape, I collaborated with our compliance team to ensure all partners met our requirements and were equipped with the details about the latest codes and regulations. 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:• Developed and managed strategic partnerships with leading affiliates• Developed and pitched partnership proposals• Developed and implemented joint marketing campaigns• Tracked, measured and analysed affiliate campaigns𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:• Successful launch of the affiliate channel and integration with the Income Access affiliate platform• Grew the affiliate channel to be the best performing marketing channel across key KPIs such as FTDs and NGR with a consistent conversion rate of 70% from registration to FTD• Increased brand awareness and engagement for Midnite among players and partners• Closed a deal with Oddschecker to be amongst the selected 27 UK bookmakers on their grid• Executed Midnite’s first World Cup affiliate campaigns that included several site takeovers and articles on some of the most read sports sites which resulted in over 60% of traffic increase

• Lead, managed and developed a team of 5 people• Successfully planned and executed global affiliate campaigns with partners such as Arsenal, Southampton and Watford football clubs.• Audited over 10,000 affiliate accounts across the 3 main brands and identified the Tier 1, 2 and 3 affiliates. Set up a plan for account closures, reactivations, improvements, and growth areas with key partners.• Authored and communicated the first affiliate survey to capture pain points and areas of improvement.• Collaborated with the development team as a key stakeholder during the Joint Application Development sessions for the new internal affiliate management platform.𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭: The well articulated survey I authored had an over 90% response rate a massive 75% difference in comparison to previous communications. Also, successfully turned the feedback to implementable business action points, executing circa 85% which had a direct positive impact on the overall organisation's revenue and bottomline.

Recruited for the UK/IE/DE markets.Left the role due to the uncertainties caused by the pandemic.

London, United Kingdom

• Managed partnerships and implemented affiliate marketing strategies with event-lead campaigns• Planned and executed the migration of affiliates to the new Virgin Bet Affiliates Programme• Provided Stakeholders with regular updates on campaign performances, significant test results and strategic changes• Kept abreast with the latest industry trends and competitors𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭: Designed, set up and implemented the new affiliate management platform for Virgin Bet in collaboration with Income Access.

London, United Kingdom

• Spearheaded Virgin Bet integration and set up in Income Access as part of Day 1 readiness• Selected and set up new affiliates to work with on the Virgin Bet brand• Organised and attended Affiliate Conferences in London, Lisbon and Amsterdam• Completed an audit of the entire affiliate base to close off dormant accounts, reduced non-profitable campaigns by 25% and managed compliance of our online exposure. 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭: As the interim Affiliate Manager from May – Dec 2018, I was responsible for the entire affiliate relationship management, achieving a P2P increase of 23% YOY while maintaining same spend. Successfully overseeing and executing the affiliate audit which resulted in an 88% and 36% reduction of the affiliate base and CAC respectively whilst increasing the average PLV by 5%.

London, Greater London, United Kingdom

• Successfully managed and nurtured affiliate relationships and campaigns for all Gamesys brands, ensuring strategic alignment and effective collaboration• Actively collaborated with the Legal department during a comprehensive Affiliate segmentation audit, ensuring compliance and accuracy in our affiliate categorisation• Efficiently coordinated the nomination and voting procedures for the 2018 WhichBingo Awards, resulting in 3 wins in 2017, and 4 each in 2018 and 2019

London, United Kingdom

Being part of the customer service desk, my responsibilities included providing technical support to premium, gold and standard clients as well as assisting with general enquiries. Upon completion of my financial trading training, I have been able to handle basic trade queries.

London, United Kingdom

Represented one of the first points of contact for Air France, KLM and Delta Air Lines customers for the German and English Markets. Based on my quick assimilation, handling legal payments for our German lawyers was added to my responsibilities at an early stage which included creating new files, approving payments and keeping lawyers updated about ongoing transfers. In recognition of my accelerated development, I have been tasked to handle the Elite Line and Platinum Desk. 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭: "Hello, I just wanted to confirm I have now received payment for my delayed flight and that I have been very impressed with how this issue has been handled by Medina at Customer Care Europe. … I would like to commend Medina for her customer service. She was very professional, clear in her communication and is an excellent representative for your company. Please offer her my thanks once again. Best wishes and have a good weekend Ciaran" – April 2015

London, United Kingdom

Recruited as part of a special campaign for external IT companies, I provided their clients with latest product upgrades and services. My language skills allowed me to cover different countries and regions efficiently.

London And Dubai

Worked as an OFSTED registered child carer in London, then moved to Dubai in March 2014, due to the relocation of my host family.𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭: “Medina is a pleasure to work with because her pleasant and positive attitude can make nearly any work seem fun and exciting. Also, Medina is a passionate individual who goes the extra mile to ensure that her job is being done to the utmost standards. With her relentless motivation and her great initiative, Medina would bring a wealth of knowledge and skills to any Employer and I would not hesitate to recommend her.” – May 2014

Luzern, Switzerland

Working in the administrative team, my role focused on the core education in commerce and course administration. I was responsible for the organisation of the modules and exams, which all apprentices in the industry have to do. As part of the annual Swiss Bakery and Confectionery Championship team, I was responsible for the event planning, participants, the juries and ensuring the smooth running of the competition.𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭: Developed my coaching skills through mentoring over 600 apprentices in their professional progression and supported different teams who took part in the annual Championship. Produced the overall winner in the commercial category in 2013.

Zug, Switzerland

The three years of my apprenticeship were split between the Engineering, Sales, Management and Accounting department. Managed and introduced a new product within an existing range to the International Marketing department and successfully organised trainings for the Sales Executives with the Quality Manager Engineering partners from China.