Medina Bada Email & Phone Number

As a Fractional CMO at Go-Geeper, I specialise in crafting marketing strategies and forging key partnerships in the agricultural industry. My role involves setting up data-driven marketing initiatives and nurturing strategic collaborations to promote sustainable agriculture.

Working with various SMEs as a freelance Marketing Consultant, developing their marketing strategies and improving their online exposure and overall product positioning. Additionally collaborating with and leading in-house teams for ad-hoc general market research and product-market fit.𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭: Successfully developed and delivered marketing.

• As a Senior Partnerships Manager at Midnite, I was responsible for developing and managing strategic partnerships that drove growth and revenue for both our company and our partners. With my proven track record of.
• Developed and managed strategic partnerships with leading affiliates
• Developed and pitched partnership proposals
• Developed and implemented joint marketing campaigns
• Tracked, measured and analysed affiliate campaigns𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:
• Successful launch of the affiliate channel and integration with the Income Access affiliate platform

• Lead, managed and developed a team of 5 people
• Successfully planned and executed global affiliate campaigns with partners such as Arsenal, Southampton and Watford football clubs.
• Audited over 10,000 affiliate accounts across the 3 main brands and identified the Tier 1, 2 and 3 affiliates. Set up a plan for account closures, reactivations, improvements, and growth areas with key partners.
• Authored and communicated the first affiliate survey to capture pain points and areas of improvement.
• Collaborated with the development team as a key stakeholder during the Joint Application Development sessions for the new internal affiliate management platform.𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭: The well articulated survey I authored.

Recruited for the UK/IE/DE markets.Left the role due to the uncertainties caused by the pandemic.

London, United Kingdom

• Managed partnerships and implemented affiliate marketing strategies with event-lead campaigns
• Planned and executed the migration of affiliates to the new Virgin Bet Affiliates Programme
• Provided Stakeholders with regular updates on campaign performances, significant test results and strategic changes
• Kept abreast with the latest industry trends and competitors𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭: Designed, set up and implemented the new affiliate management platform for Virgin Bet in collaboration with Income Access.

London, United Kingdom

• Spearheaded Virgin Bet integration and set up in Income Access as part of Day 1 readiness
• Selected and set up new affiliates to work with on the Virgin Bet brand
• Organised and attended Affiliate Conferences in London, Lisbon and Amsterdam
• Completed an audit of the entire affiliate base to close off dormant accounts, reduced non-profitable campaigns by 25% and managed compliance of our online exposure. 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭: As the interim Affiliate Manager.

London, Greater London, United Kingdom

• Successfully managed and nurtured affiliate relationships and campaigns for all Gamesys brands, ensuring strategic alignment and effective collaboration
• Actively collaborated with the Legal department during a comprehensive Affiliate segmentation audit, ensuring compliance and accuracy in our affiliate categorisation
• Efficiently coordinated the nomination and voting procedures for the 2018 WhichBingo Awards, resulting in 3 wins in 2017, and 4 each in 2018 and 2019

London, United Kingdom

Being part of the customer service desk, my responsibilities included providing technical support to premium, gold and standard clients as well as assisting with general enquiries. Upon completion of my financial trading training, I have been able to handle basic trade queries.

London, United Kingdom

Represented one of the first points of contact for Air France, KLM and Delta Air Lines customers for the German and English Markets. Based on my quick assimilation, handling legal payments for our German lawyers was added to my responsibilities at an early stage which included creating new files, approving payments and keeping lawyers updated about ongoing.

London, United Kingdom

Recruited as part of a special campaign for external IT companies, I provided their clients with latest product upgrades and services. My language skills allowed me to cover different countries and regions efficiently.

London And Dubai

Worked as an OFSTED registered child carer in London, then moved to Dubai in March 2014, due to the relocation of my host family.𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭: “Medina is a pleasure to work with because her pleasant and positive attitude can make nearly any work seem fun and exciting. Also, Medina is a passionate individual who goes the extra mile to ensure that her job.

Luzern, Switzerland

Working in the administrative team, my role focused on the core education in commerce and course administration. I was responsible for the organisation of the modules and exams, which all apprentices in the industry have to do. As part of the annual Swiss Bakery and Confectionery Championship team, I was responsible for the event planning, participants.

Zug, Switzerland

The three years of my apprenticeship were split between the Engineering, Sales, Management and Accounting department. Managed and introduced a new product within an existing range to the International Marketing department and successfully organised trainings for the Sales Executives with the Quality Manager Engineering partners from China.