Advising on CPG marketing, product R&D and content marketing strategy.Consulted on launch of new product line that sold as exclusive mushroom extract in all Groundwork coffee B&Ms and expanding.

Analyzed social and digital metrics, providing actionable insights to marketing teams across Apple Pay, Wallet, Books, and Podcasts.Gathered and assessed data for creator marketing, covering audience insights, historical performance trends, and campaign outcomes.Managed monthly digital conversation reports for Apple Wallet, Pay, Cash, and Card, identifying key trends, audience sentiment, and competitive insights.Played a key role in collecting and analyzing audience and performance data for creators and partners, applying ranking algorithms to optimize success potential.

Providing strategic insight into content, brand and product marketing for cannabis, coffee, entertainment and advertising technology companies.

Now Officially NEXXEN----Managed global digital initiatives across US, EMEA and APAC markets including experiential events for Cannes, Adweek and FIFA+Directed creative development with monthly $20k+ budget for paid ad campaigns using CRM funnel lead gen campaigns, trade partnerships and social media marketingOptimized branding via 10% increase in product awareness through web, email marketing and case studies*Voted Best SSP by the 2022 Digiday Technology Awards*

Joined the coffee industry to expand my knowledge and improve my skills while looking to add value thru content and marketing. My connections and skillset grew along with my passion for Food & Beverage.

Formerly PRØHBTD----Led creative initiatives and marketing operations to streamline department workflow through setting e-commerce goals, managing budgets and digital production projects.Orchestrated full cycle project implementation and strategy processes of digital sales campaigns, production shoots and content decks. Wrote, directed and produced artist creative briefs, brand documentaries and event recaps for Advertising Week and Licensing Expo.Oversaw project management and development of data analytics dashboard connecting streaming services and social platforms to provide a single look at omni-channel metrics worldwide.Set operations protocol and processes to manage content marketing and lead team efforts resulting in direct report's career development and team success.Realized innovative solutions and discovered new avenues for creative projects such as photo shoots and e-commerce.*First Cannabis Brand to be featured at Licensing Expo 2019 with the Hemp & Cannabis Marketplace*

Built branded streaming apps (Apple TV, Roku) using hands-on structure of frameworks, launching 1.0 - 3.0 versions to expand user capabilities and advanced functionality.Initiated content programming calendar for all social platforms and associated OTT apps.Sought out and instituted web based solutions to enhance UX on company site.Trained and supervised Content Coordinator and supported Marketing team efforts cross-functionally.

Acted as main CMS manager and creative lead for 13 distributions platforms with over 300 video titles and 1000 editorial pieces, including brand site, Apple TV, Amazon Prime, Roku, Dailymotion, Postmedia and more.Led communications with distribution partners, and third-party technical teams; including web developers and content creators.Spearheaded logo design, usage guidelines and asset spec sheets for numerous web series and facilitated content creation for social media promotions and campaigns.

Executed live series productions as show runner, set designer, channel distribution lead and community manager.Managed marketing copy and strategy for company's social media platforms and additional talent/influencer partner networks.Integrated new media for digital library from outreach to over 40 enlisted members of artists, creatives and influencers.

Campus Dining Food Counsel and Working Group (Food Systems Working Group) : Contributed to multimillion dollar restructuring for a sustainable student meal plan.Food Handler Certified : Acted as barista, cashier and catering server.

Implemented the inaugural undergraduate design intern program by starting the first internship and being promoted under various designer positionsHandled operations and designer/ client relations as trusted advisor to Design Manager

Served as English as a Second Language Instructor, Social Media Instructor and Graphic Designer.