Edith Martinez Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

• Working with the Engineering marketing team to develop and execute against the strategic marketing plan • Delivering integrated marketing programs and activities that support the Engineering go-to-market strategy, including supporting the development of eminence and sales enablement materials; building website content; managing email, social media, and advertising campaigns; and creating multimedia content • Helping to develop the overall events strategy for Engineering and executing in-person sponsorships and proprietary evens as well as planning digital events, such as LinkedIn Lives and webcasts• Optimizing the Engineering Deloitte.com presence and user journey experience • Supporting the digital advertising campaign, including a strong focus on working on demand gen campaigns to foster and nurture leads secured through advertising • Working with the Engineering marketing leader to help manage the budget and general operations management. Setting metrics and KPIs to assess campaign success and leverage data-driven insights to optimize campaigns. • Working collaboratively with the go-to-market team supporting Engineering, including closely aligning with analyst relations and professionals working across offering portfolios

Los Angeles, California, United States

Los Angeles, California, United States

• SHINE is a competitive rotational program meant to accelerate understanding and skills in professional services marketing and business development• Cross-collaborated across 2-3 teams concurrently to complete deliverables throughout four 3-month long rotations

Los Angeles, California, United States

• Trailblazed alongside 3 executive leaders in soliciting $300 bank investment, hosting 6 speakers, establishing 10 strategic partnerships, and attracting 100+ event attendees• Independently championed marketing strategy and brand identity broadcasted across 3 social media channels earning 100+ followers in the first week• Coordinate and conduct bi-weekly meetings with UCLA Anderson Center for Media, Entertainment, and Sports Program Manager, Executive Director, and 7 board members to discuss upcoming initiatives

Ucla

- Partnership with UCLA Anderson MEMES Center to give UCLA students a competitive advantage in the sports and entertainment industry through networking, seminars, internship information and Summer Institute program- Spearhead marketing plans promoting positive brand awareness, mission and quarterly community initiatives- Support the daily upkeep of multiple social media channels and email marketing

Ucla

• Earned 1 of 5 positions on the strategic planning committee from a 100+ applicant pool after completed a rigorous 4-part application and simulation interview • Team of 9 responsible for conducting 24 in-depth interviews across 6 industries, 35 detailed survey responses from market experts, and 640 sentiment analysis entries to develop our marketing campaigns’ single-minded proposition • Consolidated with all 32 club members for 8 months to develop integrated marketing campaign for Adobe Experience Cloud, which won 2nd place at the National Student Advertising Competition

Greater Los Angeles Area

• Superintend 2 social media channels and webpage ensuing 83% quarterly audience growth rate and 700+ monthly pageviews• Advocate for constructive student-family relationships by collecting, analyzing, and publicizing student perspectives on wellness issues to 35K+ UCLA Parent & Family newsletter subscribers via quarterly articles, videos, and infographics • As sole marketing staff, streamline event marketing request orders from 13 co-workers by implementing Excel and appointment system enabling completion of 15+ annual deliverables

• Self-initiated a 5,020-seller survey receiving a 26% response rate and used insights to develop an integrated marketing plan to launch eBay Seller School• Advised 12 Leadership Team executives about my integrated marketing plan estimated to reach 30.3K sellers and yield a 15% conversion rate of eBay Seller School registrants • Allocated $150K SEM budget on 400+ keywords and phrases ranked from largest to smallest impressions to raise awareness and adoption of eBay Seller School • Analyzed 10K+ datapoints from Tableau database to onset objectives for eBay’s Black-owned Business Accelerator Program

Bachelor Of Arts - Ba, Communication Major And Entrepreneurship Minor

Activities and Societies: UCLA Sharpe Fellow

Managing Enterprises In Media, Entertainment, And Sports (Memes) Summer Institute

-Intensive 6-week program introducing integrated marketing communications (IMC) and real-world experience in innovating, marketing.

Education record