Edith Martinez Email & Phone Number

Los Angeles, California, United States

• Working with the Engineering marketing team to develop and execute against the strategic marketing plan
• Delivering integrated marketing programs and activities that support the Engineering go-to-market strategy, including supporting the development of eminence and sales enablement materials; building website content.
• Helping to develop the overall events strategy for Engineering and executing in-person sponsorships and proprietary evens as well as planning digital events, such as LinkedIn Lives and webcasts
• Optimizing the Engineering Deloitte.com presence and user journey experience
• Supporting the digital advertising campaign, including a strong focus on working on demand gen campaigns to foster and nurture leads secured through advertising
• Working with the Engineering marketing leader to help manage the budget and general operations management. Setting metrics and KPIs to assess campaign success and leverage data-driven insights to optimize campaigns.

Los Angeles, California, United States

Los Angeles, California, United States

• SHINE is a competitive rotational program meant to accelerate understanding and skills in professional services marketing and business development
• Cross-collaborated across 2-3 teams concurrently to complete deliverables throughout four 3-month long rotations

Los Angeles, California, United States

• Trailblazed alongside 3 executive leaders in soliciting $300 bank investment, hosting 6 speakers, establishing 10 strategic partnerships, and attracting 100+ event attendees
• Independently championed marketing strategy and brand identity broadcasted across 3 social media channels earning 100+ followers in the first week
• Coordinate and conduct bi-weekly meetings with UCLA Anderson Center for Media, Entertainment, and Sports Program Manager, Executive Director, and 7 board members to discuss upcoming initiatives

UCLA

- Partnership with UCLA Anderson MEMES Center to give UCLA students a competitive advantage in the sports and entertainment industry through networking, seminars, internship information and Summer Institute program- Spearhead marketing plans promoting positive brand awareness, mission and quarterly community initiatives- Support the daily upkeep of.

UCLA

• Earned 1 of 5 positions on the strategic planning committee from a 100+ applicant pool after completed a rigorous 4-part application and simulation interview
• Team of 9 responsible for conducting 24 in-depth interviews across 6 industries, 35 detailed survey responses from market experts, and 640 sentiment analysis entries to develop our marketing campaigns’ single-minded.
• Consolidated with all 32 club members for 8 months to develop integrated marketing campaign for Adobe Experience Cloud, which won 2nd place at the National Student Advertising Competition

Greater Los Angeles Area

• Superintend 2 social media channels and webpage ensuing 83% quarterly audience growth rate and 700+ monthly pageviews
• Advocate for constructive student-family relationships by collecting, analyzing, and publicizing student perspectives on wellness issues to 35K+ UCLA Parent & Family newsletter subscribers via quarterly articles.
• As sole marketing staff, streamline event marketing request orders from 13 co-workers by implementing Excel and appointment system enabling completion of 15+ annual deliverables

• Self-initiated a 5,020-seller survey receiving a 26% response rate and used insights to develop an integrated marketing plan to launch eBay Seller School
• Advised 12 Leadership Team executives about my integrated marketing plan estimated to reach 30.3K sellers and yield a 15% conversion rate of eBay Seller School registrants
• Allocated $150K SEM budget on 400+ keywords and phrases ranked from largest to smallest impressions to raise awareness and adoption of eBay Seller School
• Analyzed 10K+ datapoints from Tableau database to onset objectives for eBay’s Black-owned Business Accelerator Program

Bachelor Of Arts - Ba, Communication Major And Entrepreneurship Minor

Activities and Societies: UCLA Sharpe Fellow

Managing Enterprises In Media, Entertainment, And Sports (Memes) Summer Institute

-Intensive 6-week program introducing integrated marketing communications (IMC) and real-world experience in innovating, marketing, and.

Education record