Mário Eduardo Email and Phone Number
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With over two decades of international experience, including significant roles in Brazil, Latin America and China, I am a technology and innovation professional with comprehensive expertise in software development, digital marketing, operational management, and particularly in the realm of influencer marketing. My career has evolved from systems development to leadership in digital marketing and innovation projects, with a special focus on media campaigns and influencer marketing, representing, managing, and collaborating directly with influencers and content creators on various platforms.Passionate about promoting digital evolution and driving technological transformation, I integrate artificial intelligence solutions and digital product development to position traditional companies at the forefront of the tech industry. My work transcends product creation, encompassing innovative communication and marketing strategies that leverage the dynamic influencer market to maximize engagement and growth.Beyond my professional pursuits, I love making pizza, singing, and playing Rocket League.
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Director Of Technology And InnovationSpark | Influencer MarketingState Of São Paulo, Brazil
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CptoFinal Level Co Mar 2024 - PresentSão Paulo, Brazil -
CooFinal Level Company Jan 2023 - Mar 2024* Leading technological transformation by developing innovative digital products that position the company within the tech segment.* Coordinating AI projects to scale operations and increase efficiency* Managing a technology team focused on scalable solutions
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Head Of CreatorsN26 Brasil Mar 2022 - Oct 2022São Paulo, BrazilResponsible for create a new business model to generate growth through the creators economy
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Partner Program Manager, Kwai For BusinessKuaishou Technology Jan 2022 - Mar 2022São Paulo, BrazilResponsible for developing Partner Programs and custom projects for Kwai for Business sales operations. -
Senior Content Growth ManagerKuaishou Technology Mar 2021 - Feb 2022São Paulo, BrazilHead of Comedy, Music and Gaming content verticals at the Content Growth team which is responsible for partnership with strategic creators and agencies, working together with the Beijing team.Implemented the 'Top Partners' program from scratch, onboarding almost 2k creators in a single week.As a brand new local operation we had to adapt the Chinese processes for the Brazilian market, and I was responsible for adapt the local payment process, integrating with the Beijing workflow.
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Head Of Sales SupportSnack Feb 2019 - Feb 2021São Paulo Area, BrazilResponsible for video creators relationship, commercial proposal planning and lead management for social video campaigns. -
Project / Creators Community ManagerSnack Jul 2018 - Jan 2019São Paulo Area, BrazilAfter the Amazing Pixel company acquisition, I worked supporting the Rede Snack's team on the companies processes integration, merging the best of each in a single operation and network, now with near 100 affiliated creators.
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Community Manager / Talent ManagerAmazing Pixel Jul 2017 - Jul 2018São Paulo Area, BrazilAs a video creators network and a media vehicle, our goal was to sell creative advertising within our creators video content.Responsible for strategic partnerships with Youtube video creators, my work was to manage them to develop themself, build and maintain their fanbase community, and to optimize their content for advertising with a focus on branded content. One of my most recent cases was with 'Lucas Cordeiro', which reached the top 15 Brazilian Sports creators ranking, growing from 40k to 1.3MM subscribers in 1 year of work.In 1 year working with our 45 creators we have achieved great results, with more than 350 campaigns sold and executed among 120 advertisers, which culminated in the purchase of the company by Rede Snack. -
Director Of Digital Marketing OperationsAgência Digi Jul 2013 - Jun 2017São Paulo Area, BrazilI've led a Digital Marketing operation on an Incentive marketing, promotional marketing and CRM specialized agency.With the implementation of agile methodology, I've created independent multidisciplinary teams capable of deal with the customer jobs from end-to-end including all the required disciplines for each delivery. Each one of these teams had measurable KPIs capable of signaling the smallest process deviation through an real-time needle chart, improving the company's performance and increasing its profit margin.During my management the agency achieved good results with awarding winning projects for clients such as TIM, TAM Viagens and The Fifties. -
Social Media ManagerSunset Comunicação Apr 2013 - Jul 2013São Paulo Area, BrazilRequested ad hoc to launch a social media operation in 3 months, I've set up an operation with 10 people, from planning to Go Live, including team recruitment.Focused on realtime content production and community management, we've already increased the Intel's publications organic reach by 15% in the second month of operation, reducing and optimizing the usage of the digital media budget in more than 40% on the following month.I've also taken part as a strategic social media planning of the Nextel's #aceitalaura project, which was awarded with ABEMD GrandPrix.
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Senior Marketing AnalystNextel Telecomunicacoes Jun 2010 - Mar 2013São PauloResponsible for the brand positioning strategies in digital environments, I've developed and managed several digital projects and campaigns, websites, hotsites, Social Media Marketing, Search Engine Marketing - SEM, Search Engine Optimization - SEO, online sales projects and lead generation.Campaigns: Herbert Vianna, MV Bill, Fábio Assunção, Neymar, Maria Gadu and the launch of the new brand with the "Clip of Your Life" campaign, which reached more than 6,000,000 (six million) interactive video views and more than 3,000,000 (three million) people impacted by social media engagement. -
Latam Internet / Marketing AnalystNatura Cosméticos Sep 2007 - May 2010As a strategy to start to manage the brand community, I've worked on the creation of "Natura Nós", an internal social network created to develop the collaboration culture among all the 7k company employees worldwide on the first phase. On the second phase, we rollouted the platform for more than 1.5 million consultants.I've also Planned and created the Revista Natura Falada (Spoken Magazine) project, responsible for the inclusion of more than 500 Natura's visually impaired consultants in the company's daily flow. This project was awarded and recognized by the Laramara Institute -
ConsultantInfo5M Soluções Web Jan 2004 - Feb 2010Digital Marketing Consultant
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Project Manager And Team LeaderCappuccino Digital May 2007 - Sep 2007São Paulo Area, BrazilProject Manager for Pharma Aché and Coca-Cola projects.
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System Analyst, Crm ConsultantSchering Do Brasil / Bayer Healthcare Mar 2003 - May 2007São Paulo Area, BrazilMember of an international project to implement the SAP R3 and CRM system, as responsible for the digital marketing and relationship marketing teams in Brazil.Developed and programmed the "IRIS Program" - a digital CRM platform for patients and health professionals.Planned and executed the digital launch campaigns for: Yasmin, Natele, Mirena and Yaz products in Brazil.Development and implementation of more than 15 new websites for the company, brands and products.
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Developer / System AnalystStorm Creations Sep 2002 - Mar 2003Campinas Area, BrazilHired to develop a B2B solution. The final product of my job is a marketplace between manufacturers and hospitals.
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System AnalystStarcorp Jun 2000 - Aug 2002Campinas Area, Brazil
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Freelancer Webmaster / DeveloperFreelancer May 1997 - Jun 2000Campinas Area, Brazil
Mário Eduardo Skills
Mário Eduardo Education Details
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EspmMobile Marketing -
Business Strategy -
Computer Systems Analysis/Analyst
Frequently Asked Questions about Mário Eduardo
What company does Mário Eduardo work for?
Mário Eduardo works for Spark | Influencer Marketing
What is Mário Eduardo's role at the current company?
Mário Eduardo's current role is Director of Technology and Innovation.
What is Mário Eduardo's email address?
Mário Eduardo's email address is fm****@****ail.com
What is Mário Eduardo's direct phone number?
Mário Eduardo's direct phone number is +55119845*****
What schools did Mário Eduardo attend?
Mário Eduardo attended Espm, Udacity, Universidade Paulista, Universidade De Santo Amaro.
What are some of Mário Eduardo's interests?
Mário Eduardo has interest in Internet, Play And Sing Music, Foreign Languages, Collaboration, Social Networks, People, Crm.
What skills is Mário Eduardo known for?
Mário Eduardo has skills like Digital Marketing, Social Media, E Commerce, Marketing Strategy, Online Marketing, Business Planning, Social Media Marketing, Team Leadership, Business Strategy, Project Planning, Strategic Planning, Sem.
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Mário Eduardo
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