Mark Edwards Email and Phone Number
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Marketing Director with 17+ years of experience launching products and platforms, managing product P&Ls, and building extraordinary teams focused on increasing lifetime value across global retail and tech solutions. I've establish a career in helping brands and products that share my own personal 'why': helping people to unlock their best selves. This purpose has been expressed through igniting imagination and escape in an immersive video game world, staring the day with a barista's greeting and a handcrafted cup of coffee, or opening the door to a new home that will forever shape a homeowner's life. I’m a deeply curious and open marketer and team leader who has launched dozens of products that inspire consumers, unlock new possibilities to B2B audiences, and help brands reach audiences outside of their core buyer group. I believe that the solution to any business problem is held by the customer, and that the job of a marketer is to uncover the human story behind the data and to play it back to the customer through their products and outreach. I’ll spend the rest of my career learning from people more creative than I, launching products and telling stories that unlock commercial value, and helping grow brands that inspire creativity and possibility for their customers. Please reach out if those things feel fun to you, as well.
Redpin
View- Website:
- redpincompany.com
- Employees:
- 682
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Global Head Of Brand And Product MarketingRedpinLondon, Gb
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Director Product Marketing- B2BZillow Group Feb 2023 - PresentSeattle, Washington, UsZillow is the worlds largest real estate tech company, a B2B2C online marketplace with over 200M monthly unique users on our app and $2B in annual revenue. In the US, "Zillow" is googled more often than "real estate" and has more users than LinkedIn, Netflix, or Snapchat. Responsible for acquisition, retention, and engagement for Zillow's live-service real estate management platform. B2C2B multi-sided marketplace generates value for real estate agents through attracting 200M+ home shoppers to the Zillow app each month. -
Director Of Product Marketing- B2CZillow Group Jan 2020 - Feb 2023Seattle, Washington, UsLed product marketing for Zillow's industry-leading app, web shopping experience, and virtual tour solutions. Product portfolio management responsible for lowering the cost of acquired customers by effectively utilizing all solutions to drive traffic to one another.Led Marketing's strategic pivot during COVID shelter-in-place restrictions. Campaigns responsible for establishing Zillow's all-time peak user volume.
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Senior Marketing ManagerZillow Group Sep 2018 - Jan 2020Seattle, Washington, UsLed product relaunch of Zillow's largest line of business. Responsible for introducing new integrated marketing approach across all internal and external channels in support of product grown and shift in audience perceptions. Authored Zillow Marketing's first 3-year plan and Annual Operating Plan while reporting to CMO. Plan responsible for helping Zillow shift from the place where home shoppers find a home to one where they find and take all the steps necessary to get into the home.
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Brand Manager- Home CoffeeStarbucks May 2017 - Sep 2018Seattle, Wa, UsBrand Management of Starbucks' retail whole bean packaged coffee portfolio including new product development and implementation, digital and loyalty engagement, business analysis, creative review, and retail activation of home coffee business Responsible for guiding packaged coffee strategy with partners in online marketing, customer insights, R&D, supply chain, finance, and store operationsIntroduced “Starbucks Artist Series” global platform to drive brand and revenue growth for Starbucks coffee among Millennial audience. Storytelling across digital, retail, merchandise, and book publishing responsible for growth of core coffee skus. -
Product Marketing Manager- Whole Bean CoffeeStarbucks Jul 2015 - May 2017Seattle, Wa, UsGeneral Management and Marketing responsibility for Starbucks' multi-million dollar home coffee platform. Led all communication, GTM, and business review management to support growth of retail product line.Proudest Moment: Leadership of company-wide One Tree for Every Bag social impact campaign; campaign responsible for the planting of 25M healthy coffee trees for Latin American farmers in need
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Strategic Project Lead- Brand Management Us Retail Coffee Mba InternshipStarbucks Jun 2014 - Aug 2014Seattle, Wa, UsApply data analysis and qualatative tools to identify key drivers to success in sale of whole bean and single serve coffee formats within Starbucks’ 7,900 US stores.Crafted engagement proposal around key drivers of coffee sales for rollout to stores in FY16.
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Product Marketing ManagerElectronic Arts Apr 2009 - Jul 2013Redwood City, Ca, UsChannel marketing for eight to ten software releases annually. Invest $10MM+ in marketing funds to achieve forecasts of $465MM. Management of in-game, online, in-store, and traditional media strategy targeted toward new consumer acquisition. Created ROI analysis template for point of sale investments, TV/Online media buys, and holiday pricing strategy. Analysis resulted in $1.1MM returned to bottom line.Led partnerships between EA products and consumer packaged goods brands including Con Agra, Procter & Gamble, Hasbro, and PepsiCo resulting in over $4MM of incremental co-marketing funds annually.Responsible for conceptual selling presentations to buying and merchandising teams at Walmart, Target, GameStop, and Amazon.com (35% of North America Revenue). Led production of TV media campaigns with EA agencies and Walmart/GameStop marketing teams resulting in #1 and #2 software reservation totals in EA history. Business to Business management of EA’s annual holiday retail associate education program. $2MM budget invested to drive retail associate advocacy of EA frontline titles. -
Associate Product ManagerElectronic Arts Jul 2007 - Apr 2009Redwood City, Ca, UsResponsible for brand management including market research, asset generation, media strategy, and CRM against Command & Conquer and Medal of Honor franchises. Contributed $25MM revenue against these franchises. Developed “Product Marketing Plan” including positioning, competitive analysis, budgeting, and consumer targeting. Plan served as a guide for cross-functional teams and external agencies throughout eight-month campaign.
Mark Edwards Skills
Mark Edwards Education Details
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Stanford University -
Northwestern University - Kellogg School Of ManagementMarketing Dual Major
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Northwestern University - Kellogg School Of ManagementMarketing
Frequently Asked Questions about Mark Edwards
What company does Mark Edwards work for?
Mark Edwards works for Redpin
What is Mark Edwards's role at the current company?
Mark Edwards's current role is Global Head of Brand and Product Marketing.
What is Mark Edwards's email address?
Mark Edwards's email address is me****@****oup.com
What is Mark Edwards's direct phone number?
Mark Edwards's direct phone number is +170372*****
What schools did Mark Edwards attend?
Mark Edwards attended Stanford University, Northwestern University - Kellogg School Of Management, Northwestern University - Kellogg School Of Management.
What are some of Mark Edwards's interests?
Mark Edwards has interest in Founder Of Hoochandhops, Com, Active In Running And Swimming.
What skills is Mark Edwards known for?
Mark Edwards has skills like Strategy, Brand Management, Market Research, Crm, Marketing, Management, Forecasting, Trade Marketing, Fmcg, Go To Market Strategy, Retail, Program Management.
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