Responsible for- Creating and curating memes on a daily basis as per trends - Leading a team of memers and guiding them to create the best memes out there - Communicating with brands and creating content as per their brief

Responsible for - Leading and nurturing a team of creatives, i.e. copywriters, designers, and video editors to fulfill the vision- Creating and maintaining a unique online persona/presence of IFP- Develop and nurture relationships with digital influencers and community partners- Curating and creating interesting content across social media channels of IFP across multiple formats on a daily/weekly basis- Creating a balanced publishing calendar, considering IFP’s TG, mediums, and art forms- Executing brand campaigns and achieving the targeted KPI- Creating and executing a strategic marketing campaign for IFP challenges and IFP festival across all platforms- Designing social media and campaign ad creatives

Responsible for- Developing business strategies and plans ensuring their alignment with the objectives- Drive key sales by reaching out to brands and building newer relationships- Interpret brief from the client to understand the brand positioning, key challenges, brand initiative, and resources available and drive ideation and execution across all relevant properties.- Creating content as per campaign objectives and communicating it with the distribution network

Responsible for- Leading the content team and making sure we achieve our objectives desired by the clients - Creating holistic social media calendars as per the target audience of the business - Managing and growing social media presence by finding the unique voice - Working alongside the design and video team and maintaining the synergy - Shooting and producing videos to achieve the desired objective of the campaign - Managing the communities and covering the live events on social media