Mike Elmore Email & Phone Number

Fairview, Or, Us

Responsible for the commercial success of global and regional products. Collaborate with regional sales support, after market support, engineering, marketing, production and purchasing to provide value added products and services that satisfy customers, grows revenue and increases market share. • Responsible for the overall success of product performance globally.• Support global sales efforts to satisfy customers and target/support/win new customers.• Ensure that products are developed with velocity while meeting the needs of customers and the company.• Create and maintain a value added, market leadership position for products and services• Conduct market analysis to determine global needs for improved current and future products and collaborate to bring them to market.• Oversee technical and sales literature to ensure customer centric and value-added messaging to support pre-sale and post-sale activities.• Partner with and support the global sales, production and engineering staffs.• Participate in global product corrective action program to minimize warranty cost and assure the product is the highest value in the market.

Portland, Or, Us

Served as the primary stakeholder and thought leader for change and modernization of global marketing efforts by incorporating innovative programs and technologies. Responsible for the development and communication of global market information and sales collateral for divisional markets and products. Led the development of promotional materials throughout the product life cycle by understanding customer needs and market requirements and working closely with sales and product teams.• Oversaw the creation, strategy, and organization of innovative product messaging platforms for targeted product lines based on the Challenger value added sales approach, while updating and maintaining throughout the year.• Responsible for determining, creating, and overseeing the development of all promotional materials (literature, brochures, product testimonials, catalogs, etc.) needed to support the global sales effort for assigned products and markets.• Oversaw the creation and development of a unique, custom mobile site to serve as a one-stop hub for hosting all sales collateral and information to support global sales efforts.• Led the creation of detailed product, market, competitive, and customer based information to support business plans and product line strategies and objectives.• Managed email marketing campaigns and programs targeting a large North American dealer network.• Worked with appropriate Business Managers to develop and implement plans for tradeshows associated with specific industry markets. Coordinated all related activities and provided a summary for use as reference for future tradeshows.• Managed and verified the collection and review of ideas for new products and determined new product branding and naming strategy to maximize positioning in the target market.• Continuously assessed customer satisfaction at end users, dealers and potential end users and created action plans based on the results of these assessments.

Northbrook, Il, Us

Responsible for the direction, design and implementation of comprehensive product and / or segment marketing plans for Longview Fibre Paper and Packaging’s paper and containerboard divisions. Supported the revenue growth of targeted products through collaborative and matrixed work with representatives from Sales and Marketing, Operations, and Finance. • Responsible for growth (Volume, Sales, Margin) in the targeted segment.• Developed and implemented targeted marketing plans for specialty papers and containerboard market segments. Conducted situational analysis by product; developed growth strategy and tactics to meet revenue objectives. Communicated strategy with sales and production groups to build alignment.• Assessed customer needs and key buying factors for product lines through market research. Used findings to develop and refine the value proposition for targeted product lines. Created fact-based performance dashboards tailored to segment needs and key buying factors. • Worked with the sales analysis group to determine target pricing and benchmark contracts for specific segment (standard terms, price adjustment mechanisms, etc).• Built brand equity through design and development of promotional and market-specific communication strategies and sales presentations specific to the segment. • Created pull from end user segments through the creation of pull marketing strategies and value-added programs.• Collaborated with operations to improve and refine product offerings based on market feedback.• Managed product lifecycles; identified decision points and engaged senior management with recommendations.• Managed cross-functional initiatives to implement strategic programs and product development within the targeted segment.

Managed sales and business development for the Pacific Northwest and Western Canada region.• Responsible for closing sales in accordance with strategy identified by sales managers.• Maintained existing relationships with customers, while promoting and growing the company’s commercial position.• Utilized marketing management’s strategies to develop sales plans and forecasts for successfully increasing sales.• Identified new product opportunities and provided market research for new products identified by product marketing.• Made recommendations for marketing and sales strategies within the assigned territory.• Responsible for the identification of new prospects and development of new business opportunities.

Us

Responsible for all aspects of product line management and new product development for a product family across seven different brands within a $120 million industrial cleaning equipment manufacturing corporation. Developed and launched innovative new products for the consumer, commercial and light industrial markets.• Oversaw development of all marketing and promotional product literature as well as the roll-out campaign for an innovative, in-house developed new product line. Increased product family revenue by 3% of total sales within 18 months of roll-out. • Determined product margins, established pricing structure and set prices to maintain profitability in the 50-60% gross margin range.• Collected market and competitive product data, analyzed markets and used this information to create a detailed business management plan to establish product position, life cycle, pricing and a strategy for future growth through new product development. • Worked with existing and potential suppliers to optimize raw material supply and prevent doubling of annual raw material costs to save $900,000 annually.

Portland, Oregon, Us

Responsible for all commercial issues and customer related activities including sales, product development, product marketing, business development and customer services.• Created and initiated business development strategies and marketing plans for business expansion in the semi-conductor manufacturing industry. • Managed all product marketing efforts including the development of marketing literature and advertising campaigns.• Global account management responsibilities for key accounts relating to new business development and expansion. Acquired for the first time annual sales from the largest semi-conductor manufacturer in the world.• Managed supplier and partner relationships and negotiated supplier and partner contracts. • Responsible for departmental budget preparation, monitoring and control.

Memphis, Tennessee, Us

Determined global market needs through contact with customers, associate companies and via market research for a $75 million global corporate focus industry. Planned, developed and launched global sales and marketing programs and campaigns.• Responsible for creating and managing project plans to create new products and equipment to meet global business needs and objectives. • Successfully launched 24 new specialty products over 4 years, resulting in a $10 million per year increase in global revenue with an average 65% gross profit margin.• Responsible for the creation and coordination of product information and collateral material including marketing literature, data sheets, white papers and technical bulletins.• Participated in global trade shows and assisted in planning and preparation.• Coordinated global advertising and promotional campaigns.• Key participant on a corporate global team for purchase and acquisition of companies.

Memphis, Tennessee, Us

Created and managed project plans for new product development and commercialization. Developed and launched innovative and new products for a target industry. • Assisted with the development and launch of four new product technologies providing access to new business potential of over $100 million per year.• Interfaced and collaborated with customers to determine specific product needs; developed and launched new products to meet those needs resulting in $7 million per year in new revenue.• Managed the development and commercialization of a new and unique technology to an industrial water treatment target market.

Memphis, Tennessee, Us

Managed, trained and directed western region sales personnel in a two-state district. • Doubled annual sales revenue to $2.75 million per year the first year of a 5-year period.• Developed new business to contribute to regional growth of $17 million in annual sales.• Developed and initiated business development plans to target new business in a previously untapped market with an annual potential of $10 million per year. • Successfully expanded sales and increased revenue by an average of 18% per year.• Promoted from District Sales Representative after successfully increasing sales by $1.25 million per year.