Working in media for 26 years, through which I have become an expert of technical solutions and services within digital marketing and media. Joining PHD just over 9 years ago I have been instrumental in building and transforming PHDs digital management and measurement capabilities.My mastery in ad-server management, measurement, operations, technical solutions and marketing technologies is exceptional. I am highly dedicated and with a track record in generating organisational efficiencies through automation, with strong people, operational, project management, and data infrastructure skills. I thrive on challenges, able to think outside of the box, providing custom solutions tailored to individual client needs. My ability to identify the right technology solutions and integrate into existing platforms with a focus on how the right technology and data can be used to drive business performance. Key areas of focus include ad-server, analytics, DMPs, stack integration, tag management and cross channel reporting.