Meera M. Email and Phone Number

Converted offline heavy clients to being digital heavy within the first few months by educating the clients on the latest digital offerings, tools & innovations that would work best for their brand & meet their campaign objectives as well as increased the digital spend and revenue earned by more than 60% across social & programmatic platforms. Lead the development of media buying strategies and advocating use of digital media communication channels by driving the strategic buying and structuring of strategic media services for several global high profile accounts which included COACH New York, Estee Lauder & Bobbi Brown, Beiersdorf, Sony Pictures Entertainment, Resorts World Genting as well as local accounts such as Levis Strauss, & Dockers, Watsons Malaysia, Toyo Tires, Parksons Malaysia, Heinz, Habib Jewels/Pandora & Bosch .• Identified client’s business objectives and recommended appropriate online media buying strategies by driving efforts on online media mix, target audience profiling, budget allocation, and online and offline integration by working closely with the offline team, client's-side brand teams and the respective media owners & creative partners.• Introduced clients to new industry innovations and advertising platforms that worked best for their brand campaign. • Responsible for all critical performance metrics across their campaigns.• Helped create, deliver and articulate campaign overview analysis on top of initiating, executing and optimizing all client campaigns including monitoring budgets.• Developed a great rapport with the Clients and vendor community to identify new opportunities as well as negotiating favorable account rates, terms & conditions.• Garnered proficiency in the use of agency viewability, brand safety & tracking tools - Sizmek & MOAT.• Garnered constant interest in industry developments and shared news & views with the team & clients.

Bite Media Sdn.Bhd is a Digital Marketing, Lifestyle & Entertainment Consultancy firm. We also specialize in the areas of social media strategies, media representation, PR, branding, advertising, youth marketing, talent management and representation of fashion designers & boutique/apparel owners from across the globe.Bite Media Sdn Bhd are the owners of 5 global brands; Saintz & Sinnerz, VIMA, Bite My Music Global Awards, African Asian Music Awards, & Bite My Music.

Joined the Malaysiakini family just 6 years after their formation as the country's leading pioneer in online news. Formed and led the business & advertising team for over 7 years before switching roles to being a consultant a year prior to my exit in mid 2012 to pursue my own dreams.In that 7 years, I handled all advertising staff training, advertising & branding strategies as well as conceptualize for all of Malaysiakini's platforms/products as well as serviced some of Malaysiakini's top spending agencies such as GroupM, Mindshare, Universal McCann, Zenith Optimedia, Aegis Group, Innity, ADMAX and top spending direct clients such as Maxis, DIGI, Celcom, Air Asia, MAS, Volkswagon, Volvo, Mastercard, and many more. I built an excellent network of top clients in the industry for over 8 years now and was the pioneer member and appointed treasurer of the Malaysian Digital Association (MDA) from 2010-2011.

A pioneer member of the Malaysian Digital Association and served as the appointed Treasurer from 2010 - 2011. The Malaysian Digital Association was established in 2009 as a society registered under Malaysian laws. Primarily, the focus was on growing the digital advertising pie and delivering a single standard currency of measurement of Malaysian internet traffic. MDA played a role in unifying all sectors involved in the various aspects of digital media and advertising as a profession and as a business, thereby representing and securing the long-term interest of the digital publishing and advertising industry in Malaysia.