Launched lead generation campaigns for multiple brands in Insurance, Legal,Real Estate, Talent, etc. on Google, Bing, FB/IG, Snapchat, TikTok, Twitter, Linkedin, Taboola and Outbrain.Planned and executed landing page strategy with maximum traffic potential inlow competition and high conversion niches for brand building and qualitylead generation campaigns.Managed KPIs for social media, SEO, graphic design, and brand-buildingacross digital platforms.Executed automated email marketing campaigns and created conversionfunnels using conditional triggers, user tags, and logical conditions to generatemaximum conversions.Integrated advertising platforms and CRMs seamlessly through Zapier toinstantly transfer leads to dedicated sales teams.Collaborated with influencers and content creators for UGC campaigns onTikTok, Snapchat, and Instagram.Designed and created Ad content using AI in addition to performance reportsand presentations using Canva.Utilized Google Analytics GA4 and GMT for campaign performance analysis,landing page optimization, and campaign reporting.

Oversaw two flourishing brands and launched several startups spanning Home Textile, Sports, and a number of Fashion & Accessories stores.Delivered outstanding results using Shopify, Amazon, and social media platforms.Developed effective advertising strategies and campaigns across multiple social media platforms and Amazon Campaign Manager.Ran and optimized Google Ads: Search, Shopping, and Display Ads.Coordinated with copywriters and design teams to create content plans and calendars using Canva for better collaboration.Managed a budget of over $100K and achieved a +4 ROAS, +200% conversions, and +2% conversion rate using an omnichannel approach.Managed UGC content creation through collaboration with creators on Billo.Spearheaded clients' affiliate/referral programs on Amazon and social media platforms.Ran and optimized successful advertising campaigns on Google, Amazon, FB Ad Manager, Pinterest, Twitter, Snapchat, and TikTok.Designed and distributed weekly newsletters using Constant Contact, Sendinblue, and Klaviyo, resulting in a +30% increase in conversions.Created Shopify and Amazon stores from scratch for clients, conducting product and keyword research and implementing SEO optimization.Utilized GA4 tracking and GTM for precise campaign performance measurement against established KPIs.Generated monthly reports for clients and agency management, ensuring data-driven decision-making and optimization.

Developed brand-building campaigns to increase awareness and brandloyalty for multiple brands e.g. E-Commerce, Women's Apparels, IT Hardware, Corporates, Mobile Applications, and HR Consulting firms. Created organic and paid marketing strategies which included creativecontent development and campaign execution.Tech Session | Notable SpeakersHow Fintech Will Prevent The Next Financial CrisisFredrick Gregaard - CEO Cardano FoundationSecurity Threats on Blockchain and its CountermeasuresJorge Sebastiao - International Speaker for Blockchain and Cyber Security

Created brand-building campaigns for a startup and established a reputed brand with well-planned and executed digital initiatives.Experimented with new platforms and channels to penetrate the market andsecure a significant market share.

Planned and monitored company presence on social media, Twitter, Facebook, Instagram, and Youtube and created engaging content using Canva and other Graphic Design tools. Prepared online newsletters and promotional emails and organized theirdistribution through various channels.

Planned social media calendar and created engaging content for social mediaplatforms to increase brand awareness and engagement.