Meesha Deanar Branch, Mba

Meesha Deanar Branch, Mba Email and Phone Number

Principal Consultant @ Deanar Consulting
Inglewood, CA, US
Meesha Deanar Branch, Mba's Location
Inglewood, California, United States, United States
Meesha Deanar Branch, Mba's Contact Details
About Meesha Deanar Branch, Mba

As a principal Insights Strategist at Deanar Consulting, I leverage my nearly 25 years of market research experience and expertise to partner with clients across various industries to translate consumer, shopper, and customer insights into actionable strategies for business growth. Through cultivating deep relationships with my clients, I have a proven track record of delivering innovative and impactful research solutions that address complex business challenges, drive positive outcomes and streamline business strategy.I have honed my skills and competencies in both client-side and supplier-side roles, working with Fortune 500 companies such as Taco Bell, General Mills, LG, Mars, and Nestle Purina. I have extensive experience in conducting and managing all aspects of the research process, from pipeline development to path to purchase, using a variety of quantitative and qualitative methods and tools. I have a strong collaborative approach, a curiosity and empathy for the consumer, and an orientation for action through effective storytelling and in-depth insight generation. My mission is to be a voice of the consumer champion and a strategic business partner for my clients.

Meesha Deanar Branch, Mba's Current Company Details
Deanar Consulting

Deanar Consulting

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Principal Consultant
Inglewood, CA, US
Website:
deanarconsulting.com
Employees:
1
Meesha Deanar Branch, Mba Work Experience Details
  • Deanar Consulting
    Principal Consultant
    Deanar Consulting
    Inglewood, Ca, Us
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  • Deanar House Of Content Los Angeles
    Creative Director - Owner
    Deanar House Of Content Los Angeles Apr 2023 - Present
    Owned and curated by WOC, DHOCLA was create as a shared space to make magic happen and dreams come true-right in the HEART of INGLEWOOD. If you can think it we have a platform to help you create it!
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  • Deanar Consulting
    Principal Consultant
    Deanar Consulting Sep 2020 - Present
    In my role as a Principal Consultant at Deanar Consulting, I leverage my extensive market research experience to drive positive outcomes for clients. I collaborate with Fortune 500 companies to develop impactful strategies based on consumer insights, ultimately streamlining business strategy and driving growth.
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  • Material
    Research Director
    Material Nov 2018 - Jan 2023
    Los Angeles, California, Us
    Global Brand Tracking - Strategic Insights TeamStrategic Leader aiding teams across clients such as Chase, Facebook B2B Global Brand Health, Riot Games and Lyft Global Rideshare Trackers - sought out for my in-depth client-side perspective to balance out and lead process heavy team.• Serving as an integral part of a small team to address strategic questions, provide client perspective by providing background, context and reactions to key deliveries, generate solutions and mediate decision-making in real-time. • Oversee strategic points of project process, including survey development, analytic planning and insight development to address client specific business objectives.• Founding Member of the Black Employee Network.
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  • Taco Bell
    Associate Consumer Insights Manager
    Taco Bell May 2014 - Oct 2018
    Irvine, Ca, Us
    TACO BELL CORPORATE, Irvine CAAssociate Manager, Consumer Insights – Breakfast & Big Eats Innovation Strategic business partner to the Breakfast and Big Eats Divisions leaned on to spearhead innovative research techniques, uncover actionable insights and maintain an understanding of industry trends and competitive dynamics to inform strategy and maintain a healthy pipeline to drive brand growth.• Breakfast 3.0: Through analytical acumen optimized the $1 Breakfast Value Menu using multiple rounds of concept vetting, qualitative and secondary research that led to key insights for keeping bacon to elevate the Value Menu above current programs. Test market yielded step change results propelling the program from contingency to a Big Bet positioned for national launch Q1’16.• Launch 3-4 incremental programs each year across Breakfast and Big Eats Divisions.
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  • Mars
    Manager, Insights Marketing
    Mars Apr 2013 - May 2014
    Mclean, Virginia, Us
    Managed various levels of research including leading concept, Hispanic Usage & Awareness and BASES II tests for the Innovation team, uncovering Shopper’s Insights for Category Management and Sales, analyzing Nielsen sales data and production of monthly Nielsen reports across the division and owing the 2.8MM research budget.• Led the US Food Division’s globally mandated transition from IRI syndicated database to the Nielsen Answers On Demand platform which included ensuring every SKU was accounted for, the change in Sales data was validated and communicated throughout the organization up to Senior Management, and all employees across the country were appropriately trained on new system. • Enhanced the Marketing team’s ability to make faster, more informed decisions at lower costs through leveraging personal vendor relationships and establishing an expanded research tool-kit.
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  • Db5
    Senior Brand Manager
    Db5 Mar 2011 - Sep 2012
    Laguna Hills, California, Us
    Partnered with Senior Executives to sell-in new projects and built dynamic client relationships by providing custom solutions to specific business needs with the goal of being a strategic partner versus a ‘cookie cutter’ vendor. Gained an extensive research tool-kit full of new quantitative and qualitative research techniques that are faster, more cost efficient and tailored to meet strategic business issues. • Managed all stages of the research Project Management process with an entrepreneurial spirit of owning the entire process including vetting potential clients, RFP generation, questionnaire development, external vendor management, final analysis and presentation.
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  • Lg Electronics
    Associate Marketing Manager: Insights Marketing
    Lg Electronics Dec 2008 - Aug 2010
    Seoul, Kr
    Succeeded in fast-evolving environment of telecommunications to deliver strategic qualitative and quantitative research for new product development. Managed $1.8M consumer research budget.• Introduced new qualitative methodology for Innovative Brainstorming to create a pipeline for the Accessories Team to strategically plan 1-3 years out versus focusing on one product at a time.• Collaborated with a cross-divisional team to create a Virtual Store Environment to replace in-market device and marketing material testing. $750K projected yearly savings.
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  • General Mills
    Consumer Insights Associate: Pillsbury Convenient Frozen Foods Division
    General Mills Feb 2006 - Dec 2008
    Minneapolis, Minnesota, Us
    March 2008-December 2008Successfully managed two brands at different life-stages and elevated competitiveness of both Toaster’s Strudel and Totino’s Pizza brands with strategic consumer research including multifaceted Legal Claims Tests and In-Home Usage Tests.• Strategic partner in holistic margin management initiatives for Totino’s Pizza to combat rising cost of sales, saving over $500K yearly.• Led new product roll-out including 2 flavors of Toaster’s Strudel to capture market share from Kellogg’s “Pop Tarts” and maintain shelf space in the frozen aisle to combat new entrants.
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  • General Mills
    Consumer Insights Associate: Center For Learning And Experimentation
    General Mills Feb 2006 - Dec 2008
    Minneapolis, Minnesota, Us
    February 2006-March 2008Provided strategic consultation to Divisional Insights teams to uncover specific category expansion opportunities for existing brands, new products and platforms.• Developed opportunity frameworks to uncover unmet consumer needs using market structure maps that identify high potential products or white space while maintaining brand integrity.
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  • Millward Brown, Inc
    Nestle Purina On-Site Consultant
    Millward Brown, Inc Apr 2004 - Dec 2005
    London , Co
    Tapped to relocate to St. Louis, MO into a highly visible client-facing role directing market research for 26 Nestle Purina Pet Care brands across 7 categories with 14,000+ annual respondents. • Successfully built strategic alliances within the organization with aims to understand the brand team’s needs to introduce new research products to grow the business. Managed $1.3M budget.
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  • Millward Brown, Inc
    Senior Research Executive: Disney Key Project Manager
    Millward Brown, Inc Jun 2000 - Apr 2004
    London , Co
    Quickly gained a solid foundation in core market research principles resulting in 2 promotions to SRE in a record 18 months as the PM of a high-profile global brand equity study for the Disney Corporation.• Played key role in expanding Disney study from 6 to 21 countries in 15 languages (10K yearly respondents). Caught questionnaire mistakes in 6 languages to prevent $500K loss due to keen sense of detail.
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Meesha Deanar Branch, Mba Skills

Customer Insight Segmentation Marketing Research Market Research Brand Equity Marketing Quantitative Research Analytics Qualitative Research Strategy Customer Service Focus Groups Consumer Behaviour Marketing Strategy Fmcg Vendor Management Cross Functional Team Leadership Advertising Research Shopper Marketing Strategic Insights Customer Satisfaction User Experience Brand Development Product Development Creative Insights Copy Testing Positioning Brand Architecture Nielsen Consumer Products Consumer Insight Brand Developement Innovation Ethnography Business Insights Primary Research Consumer Behavior Fast Moving Consumer Goods Research Microsoft Powerpoint Microsoft Excel Microsoft Office Data Analysis Qualtrics Secondary Research Iri Market Intelligence Business Strategy Confirmit Insight Generation

Meesha Deanar Branch, Mba Education Details

  • Cornell University
    Cornell University
    Ethnicity & Inclusion
  • University Of California, Irvine - The Paul Merage School Of Business
    University Of California, Irvine - The Paul Merage School Of Business
    Marketing
  • Ucla
    Ucla
    Sociology; Specialization: Business Administration

Frequently Asked Questions about Meesha Deanar Branch, Mba

What company does Meesha Deanar Branch, Mba work for?

Meesha Deanar Branch, Mba works for Deanar Consulting

What is Meesha Deanar Branch, Mba's role at the current company?

Meesha Deanar Branch, Mba's current role is Principal Consultant.

What is Meesha Deanar Branch, Mba's email address?

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What is Meesha Deanar Branch, Mba's direct phone number?

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What schools did Meesha Deanar Branch, Mba attend?

Meesha Deanar Branch, Mba attended Cornell University, University Of California, Irvine - The Paul Merage School Of Business, Ucla.

What skills is Meesha Deanar Branch, Mba known for?

Meesha Deanar Branch, Mba has skills like Customer Insight, Segmentation, Marketing Research, Market Research, Brand Equity, Marketing, Quantitative Research, Analytics, Qualitative Research, Strategy, Customer Service, Focus Groups.

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