Meesha Deanar Branch, Mba Email & Phone Number

Inglewood, CA, US

Owned and curated by WOC, DHOCLA was create as a shared space to make magic happen and dreams come true-right in the HEART of INGLEWOOD. If you can think it we have a platform to help you create it!

In my role as a Principal Consultant at Deanar Consulting, I leverage my extensive market research experience to drive positive outcomes for clients. I collaborate with Fortune 500 companies to develop impactful strategies based on consumer insights, ultimately streamlining business strategy and driving growth.

Los Angeles, California, US

• Global Brand Tracking - Strategic Insights TeamStrategic Leader aiding teams across clients such as Chase, Facebook B2B Global Brand Health, Riot Games and Lyft Global Rideshare Trackers - sought out for my in-depth.
• Serving as an integral part of a small team to address strategic questions, provide client perspective by providing background, context and reactions to key deliveries, generate solutions and mediate decision-making in.
• Oversee strategic points of project process, including survey development, analytic planning and insight development to address client specific business objectives.
• Founding Member of the Black Employee Network.

Irvine, CA, US

• TACO BELL CORPORATE, Irvine CAAssociate Manager, Consumer Insights – Breakfast & Big Eats Innovation Strategic business partner to the Breakfast and Big Eats Divisions leaned on to spearhead innovative research.
• Breakfast 3.0: Through analytical acumen optimized the $1 Breakfast Value Menu using multiple rounds of concept vetting, qualitative and secondary research that led to key insights for keeping bacon to elevate the.
• Launch 3-4 incremental programs each year across Breakfast and Big Eats Divisions.

Mclean, Virginia, US

• Managed various levels of research including leading concept, Hispanic Usage & Awareness and BASES II tests for the Innovation team, uncovering Shopper’s Insights for Category Management and Sales, analyzing Nielsen.
• Led the US Food Division’s globally mandated transition from IRI syndicated database to the Nielsen Answers On Demand platform which included ensuring every SKU was accounted for, the change in Sales data was validated.
• Enhanced the Marketing team’s ability to make faster, more informed decisions at lower costs through leveraging personal vendor relationships and establishing an expanded research tool-kit.

Laguna Hills, California, US

• Partnered with Senior Executives to sell-in new projects and built dynamic client relationships by providing custom solutions to specific business needs with the goal of being a strategic partner versus a ‘cookie.
• Managed all stages of the research Project Management process with an entrepreneurial spirit of owning the entire process including vetting potential clients, RFP generation, questionnaire development, external vendor.

Seoul, KR

• Succeeded in fast-evolving environment of telecommunications to deliver strategic qualitative and quantitative research for new product development. Managed $1.8M consumer research budget.
• Introduced new qualitative methodology for Innovative Brainstorming to create a pipeline for the Accessories Team to strategically plan 1-3 years out versus focusing on one product at a time.
• Collaborated with a cross-divisional team to create a Virtual Store Environment to replace in-market device and marketing material testing. $750K projected yearly savings.

Minneapolis, Minnesota, US

• March 2008-December 2008Successfully managed two brands at different life-stages and elevated competitiveness of both Toaster’s Strudel and Totino’s Pizza brands with strategic consumer research including multifaceted.
• Strategic partner in holistic margin management initiatives for Totino’s Pizza to combat rising cost of sales, saving over $500K yearly.
• Led new product roll-out including 2 flavors of Toaster’s Strudel to capture market share from Kellogg’s “Pop Tarts” and maintain shelf space in the frozen aisle to combat new entrants.

Minneapolis, Minnesota, US

• February 2006-March 2008Provided strategic consultation to Divisional Insights teams to uncover specific category expansion opportunities for existing brands, new products and platforms.
• Developed opportunity frameworks to uncover unmet consumer needs using market structure maps that identify high potential products or white space while maintaining brand integrity.

London, CO

• Tapped to relocate to St. Louis, MO into a highly visible client-facing role directing market research for 26 Nestle Purina Pet Care brands across 7 categories with 14,000+ annual respondents.
• Successfully built strategic alliances within the organization with aims to understand the brand team’s needs to introduce new research products to grow the business. Managed $1.3M budget.

London, CO

• Quickly gained a solid foundation in core market research principles resulting in 2 promotions to SRE in a record 18 months as the PM of a high-profile global brand equity study for the Disney Corporation.
• Played key role in expanding Disney study from 6 to 21 countries in 15 languages (10K yearly respondents). Caught questionnaire mistakes in 6 languages to prevent $500K loss due to keen sense of detail.

Certification - Diversity, Ethnicity & Inclusion

Master Of Business Administration (Mba), Business Administration And Management, Marketing

Bachelor Of Arts, Sociology; Specialization: Business Administration