Digital Communications Generalist
CurrentWithin the Indiana University Events Communications team, my responsibilities include strategic roles in email communication, website administration, social media, and graphic design. I have the honor of communicating about some of Indiana University’s most treasured occasions.• Using Salesforce Marketing Cloud, I design and execute event invitation campaigns. I am responsible for managing resources, timelines, and client edits. I produce, edit, and maintain engaging content on internal and external platforms and channels tailored to target audiences. I maintain the web presence and collaborates with stakeholders to inform development and enhancements.• I actively participate in team and professional development opportunities to strengthen communications team and network.• I manages sensitive constituent data with accuracy and attention to detail.• I guide a team to curate weekly social media posts using Canva and Buffer.• Using Cascade WCMS, I provide oversight for strategic updates to main websites (Commencement, University Events) and create informative event webpages. • Represents communications and serves on committees or work groups as requested.Events that my department works on includes commencements, installation ceremonies, induction ceremonies, recognition ceremonies, presidential inaugurations, and executive events.