Allison Marshall Email & Phone Number

Palo Alto, California, Us

Palo Alto, California, Us

- Grow new client acquisitions through paid marketing channels including podcasts, CTV, YouTube, affiliates, lifecycle and incentives- Collaborate with product marketing, data science, data engineering, growth, legal, and compliance to deliver on objectives- Secured buy-in to launch the first marketing incrementality test at Wealthfront- Defined and implemented process to work more effectively and collaboratively with internal creative team

Seattle, Wa, Us

- Manage global digital video investment, including strategy and activation, for Brand Expedia- Partner with analytics and data scientists to identify scalable and robust measurement solutions for testing and reporting on overall business KPIs. Enabled measurement on 40% of total brand spend that previously wasn't measurable- Work cross-functionally with creative and other channels to drive more effective, impactful, and measurable campaigns across 9 countries- Define YouTube and OTT strategy, prioritize largest areas of opportunity to scale and secure buy-in from leadership. Grew investment by over 120% YoY- Generate actionable insights and recommendations for continued channel and business improvement, iterating on creative and pushing the boundaries of what has previously been done - Provide thought leadership across Expedia Group's brands to accelerate business impact

Seattle, Wa, Us

- Advanced media incrementality testing to answer the question ‘how many people converted because of my advertising’ and developed methodologies specific to measuring digital video impact- Grew global digital video investment by proving out both the need to expand beyond linear TV to reach younger millennial audiences that will drive the future of the business, and that the investment was driving incremental return on ad spend- Lead multiple analytics and media projects, along with campaigns across 7 countries. Work with international teams to develop creative and testing plans, while managing back to overall business goals- Proactively took on responsibilities outside my scope as a member of newly formed Global Programmatic team, to advance team goals and look for areas of synergy internally - Collaborate across teams and with external partners to solve complex problems related to creative testing and measurement, ensuring all stakeholders are well-informed of progress

Seattle, Wa, Us

Minneapolis, Minnesota, Us

- Launched Target’s private video marketplace with the goal of reaching first party audience segments alongside premium content. Process includes vetting partners' content and tech capabilities, ensuring scalable data targeting, and once live, managing delivery, viewability, and campaign KPIs- Piloted multiple tests, ranging from new creative build, to new data targeting strategies, and incorporating site metrics into dashboard reporting, to enable wider roll out across campaigns- Solved for redundancy in internal work-streams to drive efficiencies and reduce errors in reporting to clients- Oversee team of planners, assistants, and ad ops members through the campaign planning and activation process, and build their knowledge related to digital strategies and tactics throughout

Minneapolis, Minnesota, Us

- Develop and activate comprehensive digital media plans based on individual client needs and campaign objectives. Campaign goals include acquisition/direct response, traffic (both online and in-store), and increasing awareness; while plan tactics include display, digital video, streaming radio, social, mobile and programmatic- Collaboratively work with multiple internal channel teams and client-agency partners to achieve superior campaign execution and performance- Increased site traffic by 151% YOY by shifting strategy and investments to better align with campaign goals - Assisted in building a client-specific model for return on media investment; analyzing media campaign delivery against client sales and transactions

Bloomington, Minnesota, Us

- Successfully manage 8-10 campaigns simultaneously – from planning phase, to implementation and optimizations, through the billing process- Effectively work with clients and sites to ensure successful execution of every campaign- Thoroughly trained new digital assistants on reporting, DFA & trafficking, and day-to-day campaign management- Create and evaluate numerous campaign reports to assess pacing, delivery, performance, and conversions based on the goals of the campaign and client

Minneapolis And St. Paul, Minnesota, Us

- Successfully reformed the schedule to include adequate coverage for businesses and union-mandated breaks for 20 staff members- Accurately posted hundreds of vendor and grant invoices to QuickBooks and process payments- Contributed to organization of annual Turtle Derby fundraiser for the children's hospital with tracking of inventory and funds from merchandise sales in the Gift Gallery- Acted as a liaison between 20 line staff and leadership to improve communication, fix problems in the three businesses, and make improvements to the bottom line such as training staff on ways to reduce food waste - Developed analytical skills while solving daily issues related to vendors, equipment and employees

Minneapolis And St. Paul, Minnesota, Us

- Worked with 28 middle school students taking advanced math courses at the University of Minnesota - Corrected their homework, administered quizzes and exams and answered homework questions

Bsb, Marketing

Business/Marketing

Hs Diploma