• Responsible for a National sales territory inclusive of ad agencies, direct clients and new business • Managed and grew a portfolio of 50+ accounts by more than 65% over 2 years • Built client-first proposals utilizing data-driven insights across multiple platforms (print and digital)• Partnered with clients to develop creative, strategic and tactical omni-channel strategies• Collaborated with internal departments to uncover new opportunities supporting client KPIs, company priorities and revenue growth• Focused on selling digital programs (display, video, sponsored content/native, email and programmatic), analyzing performance and offering optimization insights to drive business• Represented 150+ O&O properties, building internal and external relationships through exceptional customer service• Team lead for Salesforce and Pulse Research integration projects into Corporate Sales division• CLIENT EXPERIENCE: Retail, Telco, Insurance, QSR, Education, Non-Profits

• Developed and produced professional sales presentations and communications for a large variety of national accounts for all markets and stations (Conventional and Specialty)• Worked with Research, Marketing, Programming/Content and Digital departments to prepare, present and close strategic, integrated sales opportunities across Shaw Media properties• Drafted sales agreements and managed execution• Provided day-to-day client management• Prepared business plans and summary sales reports • Continually met and exceeded personal sales targets• Identified, developed and maintained advertising agency and direct client contacts• Delivered exceptional customer service by staying top-of-mind and delivering on-target solutions• Supervised a team of 6-10 peopleClient Experience: Victoria’s Secret, SC Johnson & Sons, Home Depot, Wendy’s Restaurants of Canada, Match.com, Vonage, Dr. Oetker, ING Direct, Sun Life Financial, Danone, Globe and Mail, Cineplex Entertainment, Leon’s Furniture Inc. and Sandals Resorts to name a few

• Worked with clients to assess advertising goals and campaign objectives• Evaluated and presented media research, trends and opportunities • Developed and pitched strategic multi-media campaigns to clients • Executed all media buys to planned objectives and budgets• Negotiated with media suppliers to get the best value for the client’s dollar• Maintained day-to-day client contact and the overall management of media requirements• Pursued value-added enhancements/opportunities with media suppliersClient Experience: Nikon, MR. SUB, Ramada Worldwide, Sketchers, Queens University, Vonage, Kitchen Stuff Plus, Decorium Furniture, T-Booth/Wireless Wave, Warner Music and Universal Pictures (Online) to name a few