Meeta Gupta Email & Phone Number

Gurugram, Haryana, India

Gurugram, Haryana, India

• Responsible for driving revenue from Top Adex cluster of FMCG, IT and Telecom advertisers with Inventory & content integration solutions• Monetizes omnichannel media formats i.e. video & display, through direct campaigns, PG, PMP & Performance deals• Build a TV + incremental reach and Connected TV narrative for the brands to explore OTT ecosystem• Drive reach & frequency approach with regional focus & vernacular preference in key markets & desired TG• Rural marketing solutions to drive Brand penetration• Influencer marketing, Branded content, Content hosting, Sponsorship and Impact Media Sales• Account planning and devise strategic proposition by analyzing historical data, trends and past Advertising spends • Educate the clients on the growing OTT foot print & support in swift movement from TV advertising to OTT advertising• Align with TV ad sales team to build value proposition with OTT presence in media plans• Build relationships at all levels, including the C-suite and brand custodians by engaging and seeding with relevant data insights from the industry • Collaborate cross functionally with different verticals like programming, Technology and Marketing to drive partnership, growth and innovation

Gurgaon, India

• Responsible for account management of Key clients & New Business Development in English & Regional markets• Ensuring continuous revenue growth via FCT and Impact selling• Brand solutions- executed AFP ideas for clients like Renault, Maruti, MG motors, Dabur• Build a media calendar to custom fit with business continuity plans of advertisers• Revenue maximization through Impact monetization and providing tailored solutions to marketeers• TV+ Digital sales for discovery portfolio and YT channel Discovery VEER• Plan and strategize to achieve yearly goals

Gurgaon, India

• Managing key accounts on Channel V and generate revenue from existing client base and develop new accounts • Augmenting channel ASR by optimizing non FCT options like Mega block, in show integrations & show sponsorship• On ground sales for yearly event- V Fest• Added Responsibilities- Generating revenue for Star Network’s Hindi cluster spanning across channels like Star Plus, Life OK, Star Gold, Movies OK & Channel V by providing on air & off-air solutions to clients for North region• Bridging the gap between channel sales, programming & marketing team by acting as a SPOC for external & internal stakeholders• Market intelligence to maximize revenue share for sales planning with tools TAM, BARC, ADEX etc.

New Delhi Area, India

• Managing corporate Accounts along with new business development, responsible for B2B FCT sales, providing clients with innovative concept/ideas for marketing and promotion• On Ground sales for impact events- Big Green Ganesha, Big Entertainment and Regional awards• Designed customized radio concepts to onboard new clients and revenue maximization from existing base• Rural marketing • Working on tools like CRM, ADEX, Wide Orbit Data to understand the market scenario and track competition

Master Of Business Administration (Mba), Marketing

Activities and Societies: Event heat for Marketing Club- ADMIRE

Education record