Meetali Samaddar Email & Phone Number

Toronto, On, Ca

Toronto, On, Ca

Toronto, Ontario, Canada

Freelance Copywriter specialising in crafting compelling A+ content, developing engaging website copy, and creating comprehensive product training documents. Adept at translating complex concepts into clear, customer-focused content to enhance user experience and drive engagement.

India

- Developed and executed quarterly strategic digital content to amplify brand and product visibility, resulting in a 52% increase in paid reach and a 114% increase in earned reach from FY22 to FY23- Led Cross functional teams in campaign execution of 4+ product launch campaigns and 2 brand campaigns, increasing ROI & social engagement- Managed influencer campaigns to enhance engagement with over 200+ content creators - Monitored budget optimisation and analysed performance data to refine strategies for maximum effectiveness and high performance, providing insights and recommendations for continuous improvement

Milan, Lombardy, Italy

Marketing communications intern for heritage Italian Fragrance brand, founded in Biella, Italy. Designed and implemented social media strategies for LinkedIn, Facebook and Instagram with a growth of 64% and 61% respectively.

New Delhi Area, India

- Planned and executed over 25+ integrated marketing programs, led new product development on 9 beauty products, spearheaded the launch of 26+ new stores & 40+ shop in shops and launched Kama Ayurveda Experience Centre, driving regional market expansion and meeting sales targets- Led the development and execution of omni-channel marketing campaigns, integrating email, social media, and e-commerce to enhance customer retention and loyalty. Spearheaded initiatives to optimise the customer journey, driving an increase in repeat purchase rates.- Collaborated with technical teams and creative partners to ensure seamless execution of lifecycle marketing strategies. Leveraged CRM platforms to segment audiences and personalise content, driving engagement and revenue growth.- Coordinated creative direction for multi-channel brand creative assets and executed online & offline customer journey, including print, digital, e-commerce, PR and in store ensuring brand consistency.

New Delhi Area, India

Gurgaon, India

- Pioneered PR & strategic brand communications for Adidas Originals, Officine Panerai, Disney Consumer Goods & Ritu Kumar, successfully launching stores & hero products- Designed press releases, digital assets and high-impact brand events, along with managing crisis communication as required

Gurgaon, India

Marketing and PR Intern: Handled the Michael Kors opening party in Mumbai at the Palladium mall, PR requests, product placements and other marketing activities.

Delhi

Worked with a variety of brands such as Adidas, Oriflame, Videocon, VistaJet, Plaza Premium Lounge, Kempinski hotels etc. Compiled monthly coverage reports, PR requests and press handling in live events such as the Kempinski Press conference, Adidas flag bearers event etc.

New Delhi Area, India

Communications Intern: Worked on the WTI website, regular articles, Rapid action projects and monthly reports.

New Delhi Area, India

Assisted the kids during the summer camp, generating study material, attending therapy classes etc.

New Delhi Area, India

Volunteer: Assisted a TFI fellow in teaching students of 2nd and 3rd standard.

Master'S Degree, Luxury Brand Management

Activities and Societies: Studied new, key digital strategies in the world of next normal. Created an integrated digital strategy.

Masters Of Fashion Promotion, Communication And New Media, Fashion

Bachelors Of Media Studies (Bms), Public Relations, Advertising, And Applied Communication

Activities and Societies: Guest Relations head for the college fest DZMA - 2015, Conceptualization and execution of the Pan-Pune race.

High School, Science

Activities and Societies: Member of the editorial board of school magazine 'Prastuti'​, Participated and won the zonal, inter - district.