Alana Thornton Email & Phone Number

Poland, Me, Us

Maine, United States

Client projects include event planning and logistics, creative design, graphics, logos, marketing materials, signage, event displays, catalogs, promotional merch, marketing strategy, and staffing.

Lewiston, Maine (Work From Home)

Started as a Design and Marketing Lead for Winter People, Inc. When acquired by Geiger, the role expanded to project management and designing creative promotional marketing solutions for hundreds of sales partners representing the world’s top brands.- Successfully delivered creative marketing solutions for more than 300 Sales Partners- Collaborated with Marketing team to develop tactics that supported strategic business plan- Lead highly detailed projects with tight timelines and precise creative brand standards- Designed customer-facing marketing collateral to effectively communicate program and product information and brand in the marketplace (e.g. flyers, e-mail campaign graphics, posters, presentations, ads, banners, signage, interactive deliverables, etc.)- Aligned with design industry trends and used design software and knowledge of visual architecture to execute ideas and prepare files for both electronic and print usage- Developed, maintained, and enforced brand standards

Freeport, Maine

- Designed branded hard and soft goods for local, national, and international businesses including hotel chains, restaurants. and sports teams. (McDonalds, Choice Hotels, Best Western)- Designed original garments and adapted current lines to account for fashion trends- Created digital renderings of apparel or accessories, and write specifications such as color schemes, construction, material types, and accessory requirements- Designed persuasive, executive-level sales presentations- Conferred with sales and management executives or with clients to discuss design ideas- Adapted other designers' ideas for the mass market- Provided factory specifications for garment production liaising with testing facilities and mills as necessary- Created and/or modified logos- Directed workflow for graphic designers- Designed a catalog presenting a line of uniform apparel for McDonalds franchisees

Windham, Maine

Led fundraising efforts and outreach engagement event activities.- Planned and orchestrated MSSPA’s fundraising program that raised more than $1 million. Program included major gifts, annual fund, planned giving, special events, grants, and capital campaigns- Designed campaign materials including event posters, annual gift requests and remittance and letterhead and oversaw all production- Engaged with fans, followers and potential donors across all social networks, local public forums, news and broadcast media- Collaborated with CEO and Assistant CEO as the sole administrative team, providing support to achieve fundraising and strategic plan goals - Assumed the physical and virtual voice of the MSSPA, connecting and engaging with fans, followers and potential donors across all social networks, local public forums, news and broadcast media- Coordinated event materials including signage, giveaways and mission programming materials including design, sourcing, ordering, fulfillment and budget. - Oversaw grant seeking including foundation research, proposal writing, and reporting requirements - Organized donor campaigns (e.g., major donors, direct mail and planned giving) and exceeded all fundraising goals- Coordinated and scheduled board and planning meetings. Ensured that agendas and expectations were clear, and that related materials were circulated in advance.- Maintained on-line donor management database- Tripled Facebook followers for free- Developed Maine Horse Matchmaker Facebook page, dedicated to the rehoming (not the sale) of horses that are no longer able to live with their owners- Transitioned hard-copy volunteer files in excess of 500 to an online database - Courteously educated the public regarding local ordinances and Maine laws pertaining to animals- Provided state agencies with information regarding animal owners who were out of compliance

Windham, Maine

Overall responsibility for marketing activities, office management, and event planning.- Managed communications including email newsletters, Facebook, direct mail, and member visits- Booked monthly business networking events including all vendors, logistics, and guest speakers- Maintained member database reconciling dues, billing, budget, and accounts receivables- Managed all functions of a busy office including phone, mail, e-mail, accounts receivable (Quickbooks), billing, invoicing, credit card processing, petty cash etc.- Provided continual direct support to the Executive Director including project management, member strategy, and new member recruitment- Maintain all aspects of chamber membership, dues, and databases including over 300 member businesses- Order all supplies and services, requesting bids as needed- Train chamber members in a number of topics including Facebook, marketing, communications and more

Led all communication and event activities- Planned and designed events and managed external communications using direct mail, e-mail, web content, newsletters and press releases- Performed public relations role, interfacing with media as the spokesperson- Served as Systems Administrator for an Access database of 4,000+ contacts, volunteers, class and registrations- Served as a conference center liaison scheduling guest speakers and musicians and was in charge of evaluating presentation requirements, testing media, and securing AV crews. - Created and maintained organization website- Planned regular large events managing all business, marketing, food/venue donations fee reductions- Oversaw two administrative team members who assist with program and service execution as well as calendaring- Served as the sole spokesperson and filter for all incoming and outgoing requests including meetings with executives when necessary- Recruited, trained and managed volunteer groups of 200+ to assist in managing programs, services and event planning

Partnered with this charitable organization to support under-served Central American populations- Managed all trip planning and outreach logistics - Led fundraising activities for and groups of short-term mission trips to Guatemala and Nicaragua- Taught in a residential education program for children focused on art, science and technology

- Managed operations of a private, non-profit that supports and inspires people with disabilities - Managed the administratice assistant of the executive office and day program- Provided managerial, technical and training support to 3 regional offices and 29 residential locations- Interviewed potential candidates for employment, surveying technical aptitude- Planned and orchestrated all events including fundraisers, auctions, benefits and banquets- Marketed program services and mission to businesses, prospective clients and public figures- Marketed a division of CWS that employs participants and produces premium pine furniture- Designed and produced marketing tools including web sites, flyers, press releases, and cross-regional newsletters- Monitored training requirements for staff to ensure state and federal regulations were met

- Collaborated with marketing managers to develop and implement communication strategies- Coordinated grand opening promotions and produced targeted advertising programs- Produced a competitive weekly print and online flyer distributed to millions- Supervised and managed flyer layout and composition - Managed and supervised Salesplan Coordinators as they proofed all marketing materials produced- Served as systems administrator for and provided training on an Access database used by hundreds

Hannaford Corporate Office

- Served as a lead analytic resource to corporate and retail management and liaison to vendors- Performed analysis on products and programs and made recommendations based on findings- Provided ongoing developmental merchandising assistance and program training to support 150 retail store managers- Worked with a team to ensure flawless openings of remodeled, acquired and new retail locations including prototype store designs- Designed, maintained and communicated corporate planograms

- Provided the vital link between account clients and retail locations, developing and maintaining relationships and market placement- Trained retail managers and sales associates on new products, marketing strategies and pricing- Installed, repaired and maintained actuator devices allowing customers to test products - Prepared marketing materials and executed retail displays - Maintained retail stock, adhered to planograms and provided competitive insights

Bachelors, Business - Marketing

Education record