Bryce York Email and Phone Number
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Bryce York is a product leader specializing in growth-stage startups. With over a decade of experience, he's now heading up product and design at Tatari helping ambitious startups drive and measure growth with television advertising. Bryce regularly publishes content and courses to sites including Product School, Products That Count, ProductCraft, SkillShare, Udemy, and his own website.Originally from Australia and now based in NYC, Bryce founded and sold his own startup, Seed The Change, which helped eCommerce stores grow their profits by planting trees. He's now driving product at Tatari – an ad-tech startup democratizing TV advertising - and helping experienced product managers become better product leaders.Bryce is a strategic product leader with 10+ years experience & a proven track record taking products from initial concept to market and international scale, successfully leading in-house and outsourced teams (engineering, product, and design), and solving real user problems with scarce resources and unpredictable constraints.• Deep technical/engineering experience with an eye for world-class UI / UX and creating high-conversion user experiences• Extensive experience working in startups as an early-stage employee directly with startup founders, executives & boards as well as experience in management consulting and digital marketing• Overhauled Finder’s experimentation process and used it to drive a 7-figure gross profit uplift in our first experiment• Taken an enterprise SaaS business from concept to global scale with $1M+ first year revenue.Specialties: business + product strategy, product architecture, experimentation and conversion optimization (both execution and strategy), growth engineering, and user empathy. Qualifications: Bachelor of Business in Marketing & IT and professional certifications including as an Analytics & Data Specialist, Customer Value Optimization Specialist, Optimizely X, and eCommerce Marketing Specialist.
Tatari
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Director Of Product Management - Ai, Ml, And InsightsTatari Oct 2019 - PresentSan Francisco, California, UsTatari is a data & analytics company focused on buying and measuring TV ads across linear and streaming TV.Employee ~40. Leading and serving the product management team across the advertiser experience. Currently focused on our ML/AI features to augment and enhance the TV buying, optimization, and insights experience. Member of the deal team in our acquisition of TV SSP - The ViewPoint.
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Senior Growth Product ManagerFinder Mar 2018 - Oct 2019Sydney, Nsw, AuFinder is an award-winning fintech company, helping people around the world make better financial decisions with offices across 6 countries.Roles held during my tenure:• Lead PM for Finder USA• Lead PM for Templating & Publishing Experience• Lead PM for Website Experience & Conversion OptimizationLed & managed teams (incl. product designers, engineers, & data scientists) to deliver: • Redevelopment of core profit center resulting in gross profit lift of 7-figures annually• Technical SEO project resulting in 100s of featured snippets gained in highly competitive keywords• Site navigation overhaul (100k+ individual pages) with a meaningful measurable quantitative improvement• Machine-learning powered content recommendation system - powered by collaborative filtering & natural language processing• Split testing & optimization framework - developed deterministic winner/loser/incomplete framework for testing, led training & development for 60+ staff, developed test reporting framework & insight library, & implemented Optimizely X -
Vp Of Product & Engineering (Co-Founder)Radframe Apr 2015 - Mar 2018Sydney, New South Wales, AuAcquired by Deloitte Consulting. As VP of Product & Engineering my role is focused on Strategic leadership & management of the RadFrame product while leading all Product & Technical execution.This includes making all executive decisions on product direction & improvement, managing the team, reporting directly to the board. I also lead and managed our globally distributed engineering and QA team and manage our other internal resources on an as-needed basis.During my time, RadFrame was used by over a dozen enterprise-scale public companies, including; 3 of Australia's "big four" banks, Africa's largest insurer, Australia's largest telco, one of Africa's largest banks & multiple world-class MBA programs.** About RadFrame **RadFrame is a corporate innovation software designed to be “an innovation consultant in a box”. Built as a venture within Fusion Labs - an established Management Consulting firm specializing in Innovation & New Product Development, RadFrame has been used by 25% of Australia’s 20 most valuable companies, two world-class MBA programs, and by Africa’s largest insurance company.• Enables best practice innovation to be scaled across diverse teams, delivering a repeatable and proven process for all levels of experience. • Creates a shared language and approach for more efficient execution between teams.• Delivers a tailored approach to executing on all the different types of innovation a large organisation is tackling from improvements to existing products through to bold business moves.• Drives innovation beyond idea repositories to rapid, iterative, human-centric execution.• Enables teams to learn-by-doing, both building innovation proficiency and delivering business outcomes. -
FounderUtm Link Manager Mar 2016 - Feb 2018Acquired by Skelly Marketing.The world's easiest way to create, manage, & shorten (with your own domain) UTM Tracking Links.Find out more at http://go.utmlinkmanager.com/UdcSUTM Link Manager is a software company designed to make it a whole lot easier to properly Measure Your Marketing.
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FounderSeed The Change Nov 2013 - Apr 2015Acquired in a private-market transaction.Seed The Change is a for-profit subscription-based business that helps eCommerce stores make more sales while helping the environment.Seed The Change allows vendors to have trees planted in any of 15 locations around the world every time a product is sold on their store.Seed The Change customers not only increase the perceived value of their product (and therefore their conversion rates) they also position themselves as a social good company.Seed The Change operates in partnership with a tree-planting charity which has planted over 53 million trees around the globe since 1984. -
Senior Technical Product ManagerOgilvy Apr 2014 - Dec 2014New York, Ny, UsData@Ogilvy is a subsidiary of Ogilvy & Mather bridging the gap between marketing agency and management consulting. Founded by a former McKinsey partner, Data@Ogilvy delivers data science powered tools and strategies to medium and enterprise companies.• Assess technical possibilities & limitations of strategies for creatives & strategists• Understand new tech & its potential applications for established brands; incl. programmatic advertising, bluetooth beacons, predictive analytics• Integrate disparate tools into automation systems & custom apps• Plan/execute/measure/evaluate:– tech-enabled marketing strategies for SME & Global brands– data & analytics programs– statistical & directional tests for radical ideas & strategy changesNB: The company was later spun out from Ogilvy and is now operating as HarrisPartners -
FounderDone Digital Mar 2012 - Apr 2014Done Digital develops digital marketing campaigns, conversion-optimized websites, and easy-to-use software solutions for small-to-medium eCommerce businesses. The number one goal of every Done Digital product and project is increasing your revenue and profits. -
CeoThe Entourage Jan 2011 - Mar 2012Sydney, New South Wales, AuThe Entourage is Australia's largest educator of entrepreneurs.– Hired straight out of college (first employee) and promoted to CEO 3 months later. In hindsight, the role was that of a COO - managing and scaling every internal aspect of the business. – Grew revenues 400%+ and membership 600%+ YoY by evolving the company from a small event series to the largest educator of entrepreneurs in Australia– Led the operations of acquiring and integrating corporate finance training company MBE Education in 2011– Managed, marketed, and hosted business-education conferences with attendance of 1000+ entrepreneurs per event– Secured partnership revenue from companies including Nokia and Microsoft
Bryce York Skills
Bryce York Education Details
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Harvard Business SchoolData Science For Business Certificate -
University Of Technology SydneyMarketing & Computer Science
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École Supérieure De Commerce Et De Management - EscemInternational Business & Marketing Program
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Gosford Selective Highschool
Frequently Asked Questions about Bryce York
What company does Bryce York work for?
Bryce York works for Tatari
What is Bryce York's role at the current company?
Bryce York's current role is Startup product management leader @ Tatari • Small Check Investor (B2B) • Writer • Speaker • Advisor.
What is Bryce York's email address?
Bryce York's email address is br****@****.com.au
What is Bryce York's direct phone number?
Bryce York's direct phone number is +191766*****
What schools did Bryce York attend?
Bryce York attended Harvard Business School, University Of Technology Sydney, École Supérieure De Commerce Et De Management - Escem, Gosford Selective Highschool.
What are some of Bryce York's interests?
Bryce York has interest in E Commerce.
What skills is Bryce York known for?
Bryce York has skills like E Commerce, Digital Marketing, Entrepreneurship, Business Strategy, Marketing Strategy, Leadership, Conversion Optimization, Analytics, Product Management, Strategy, Marketing.
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