- Provided social media audit of the magazines’ large online presence. Utilized research and findings to identify opportunities and gaps in current strategy. - Findings aided in strategic brand development through social media and digital marketing communications.- Developed a social strategy and executed content/calendar for the 2016 Fast Company Festival. - Managed and developed partnership relationships around Festival sponsors.

- Performed social audits to identify opportunities for targeting prospects, increased engagements, and brand awareness. - Utilized keyword research to develop content opportunities for SEO, blog, and YouTube content as well as other platforms - leading to an increase in content awareness through search.- Developed strategies based on data and insights to increase and nurture community growth and overall brand awareness.

- Developed and managed high-performance social media team - charged with overseeing customer engagement through Facebook, Twitter, LinkedIn, G+, YouTube and various blogs (over 30+ accounts)- Developed and executed a robust social media strategy that aligned with brand verticals and business initiatives.- Implemented strategy to an overall YOY growth across all platforms, user engagement and increase of sales.- Conducted internal social audits to identify opportunities to grow and expand KTP's brand awareness, engagement and sales. - Collaborated with internal managers to develop and execute marketing and sales strategies across various school seasons. (Back-to-School, MCAT, NCLEX, LSAT, PSAT, etc.)- Stood-up and managed internal social publishing and analytics platform. Developed KPI’s. - Worked closely with National and Global heads of Marketing as well as other key stakeholders across the business.

- Developed National Summer School Program for leading districts focused around Math180. - Provided marketing and community strategy for programs’ product engagement platform (LMS).- Developed strategy for MATH 180's SEO efforts.- Developed and executed the creation of online & print advertising, social media campaigns, direct marketing initiatives, as well as internal messaging for sales.

- Developed and managed close partnerships with community members and districts leaders- Managed and expanded Global Community Ambassador Program- Worked closely with top disctricts and teachers- Curated, implemented and managed Schoology Strategic Partnership Program, leveraging the platform as a universal backchannel tool for districts and staff.- Created, implemented and tracked trade show and events program which encompassed: calendars, hospitality, booth design, advertising, staff and training. - Developed and tracked trade show KPI’s- Curated community based presentations for regional and national educational technology trade shows.- Created and presented high level demos for internal and external use- Developed and managed department budget $800K +- Shaped marketing efforts. Managed the execution of marketing campaigns and brand strategy across channels- Identified, developed and managed sales and marketing onboarding program for employees

- Managed a global community of over 100K- Developed and implemented Global Community Ambassador Program. (All messaging and programming). - Identified and leveraged insights to develop community-based strategies while maximizing overall engagement on internal platforms as well as social media platforms- Developed and tracked social media and marketing KPI’s- Successfully increased online visibility and community engagement by 200% in a six-month timeframe. - Created community-targeted content to heighten brand awareness, inspire brand advocacy, and increased site traffic.- Shaped marketing efforts while developing and executing strategy, content, and design of email campaigns, newsletters, blogs, and social media profiles.

- Worked closely to develop strong online community presence and engagement- Aided in implementation of first Pinterest Conference 'SCAMP'- Developed copy for presenters online bios

- Managed global community throughout various online creative contests- Created and implemented strategy to increase community awareness and engagement- Worked to develop best practices while nurturing creative relationships- Seeing projects and products from creation to implementation

- Managed global community throughout various online creative contests- Created and implemented strategy to increase community awareness/engagement- Worked to develop best practices while nurturing creative relationships- Supervised projects and products from creation to implementation- Curated project briefings while working closely with clients- Successfully developed and implemented U.S. partnership program with various colleges and universities - Shaped marketing efforts when developing demographic-specific online campaigns

- Managed community throughout national campaign and online contest