Elliott Chapman
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Elliott Chapman Email & Phone Number

Director, Growth Marketing @ Webflow | YouTube and Google alum at Webflow
Location: San Francisco Bay Area, United States, United States 9 work roles 2 schools
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Current company
Role
Director, Growth Marketing @ Webflow | YouTube and Google alum
Location
San Francisco Bay Area, United States, United States
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Who is Elliott Chapman? Overview

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Elliott Chapman is listed as Director, Growth Marketing @ Webflow | YouTube and Google alum at Webflow, a company with 230 employees, based in San Francisco Bay Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Elliott Chapman.

Elliott Chapman previously worked as Director, Growth Marketing at Webflow and Head of Global Core & Emerging Growth Marketing at Youtube. Elliott Chapman holds Fellow, Climate Change Learning For Action from Terra.Do.

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Webflow

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Profile bio

About Elliott Chapman

I'm passionate about product growth and fascinated by consumer behavior and what influences decisions and actions. I've been fortunate to work with some incredible people, building high-performing teams and uncovering growth opportunities. My approach is defined by my core values: integrity, curiosity, impact, and humility.Areas of expertise include product led growth (PLG), performance marketing, experimentation, subscription business models, business analytics, and GTM/expansion.

Current workplace

Elliott Chapman's current company

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Webflow
Webflow
Director, Growth Marketing @ Webflow | YouTube and Google alum
san francisco, california, united states
Website
Employees
230
AeroLeads page
9 roles · 19 years

Elliott Chapman work experience

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Director, Growth Marketing

Current

California, United States

Leading the Self Serve Growth Marketing team, driving new customer ARR via campaigns and experimentation across paid media, SEO, affiliate, and website optimization

2024 - Present ~2 yrs 4 mos

Head Of Global Core & Emerging Growth Marketing

San Francisco Bay Area

Led a global growth marketing team focused on YouTube's main app across various products and initiatives including app engagement for both long-form and Shorts, alternative creator monetization, and YouTube Kids parent engagement

2021 - 2023 ~2 yrs

Head Of Global Subscriptions Growth Marketing

San Francisco Bay Area

Built a global growth marketing function for YouTube Music and Premium, growing the subscriber base from 2M to over 50M paying members (now 80M+) while expanding into over 95 markets, collaborating with cross-functional Product and Engineering teams, rebranding the previous product, scaling growth channels and commerce solutions, and sunsetting Play Music..

2018 - 2021 ~3 yrs

Senior Marketing Manager, Youtube Premium

San Francisco Bay Area

Global branding and growth for YouTube Red (now YouTube Premium)Led annual planning for entire YouTube Marketing organization $XXXM budget and 123+ headcountWorkstreams included: pricing and GTM strategy, international expansion, campaign development, behavioral analysis, partnership development, acquisition & retention modeling

2016 - 2018 ~2 yrs

Principal Analytical Lead, Retail

Greater Chicago Area

Data analyst and strategic marketing consultant to major US retailers across Google search, YouTube, mobile, and overall online marketingCentral focus was on maximizing omnichannel traffic, conversion, sales, and ROAS via consumer insight initiatives, channel optimization, scaled automation, and attribution modeling

2012 - 2016 ~4 yrs

Google Disaster Corps

Nepal

Participant in disaster relief effort in Nepal following the 2015 earthquakePartnered with Room to Read (INGO) to collect and publish data and create marketing materials to evangelize the needs of the students and schools after the earthquakeOther activities included participation in the Startup Weekend Hackathon Kathmandu (mentoring) and the UNICEF.

Jul 2015 - Aug 2015

Business Analyst, Google Affiliate Network

Chicago, IL

Business analyst across hundreds of retailer & financial services clients to maximize investment and return of Google's [former] affiliate networkSuccesses included the creation of a new metric adopted by major retail clients, an overhauled reporting dashboard, multiple new analyses to measure channel impact, and contribution to business pitches

2010 - 2012 ~2 yrs

Business Development Manager

Chicago, IL

Wrote and created agency acquisition pitches through conducting brand, industry and consumer research and analysis Holistic marketing and digital strategy across variety of business units including CPG, health, retail, service, QSR

2009 - 2010 ~1 yr

Activation Supervisor

Chicago, IL

Managed two associates in broadcast and digital media buying across two clients and five brands

2007 - 2009 ~2 yrs
Team & coworkers

Colleagues at Webflow

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2 education records

Elliott Chapman education

Fellow, Climate Change Learning For Action

12-week comprehensive cohort-based fellowship covering climate change science, warming causes, and solutions spanning energy, agriculture.

B.A., Media Science, Business

Activities and Societies: IU Student Foundation President, MultiVisions Conference Co-Chair, IU Student Television

FAQ

Frequently asked questions about Elliott Chapman

Quick answers generated from the profile data available on this page.

What company does Elliott Chapman work for?

Elliott Chapman works for Webflow.

What is Elliott Chapman's role at Webflow?

Elliott Chapman is listed as Director, Growth Marketing @ Webflow | YouTube and Google alum at Webflow.

Where is Elliott Chapman based?

Elliott Chapman is based in San Francisco Bay Area, United States, United States while working with Webflow.

What companies has Elliott Chapman worked for?

Elliott Chapman has worked for Webflow, Youtube, Google, and Starcom Mediavest Group.

Who are Elliott Chapman's colleagues at Webflow?

Elliott Chapman's colleagues at Webflow include Ayman Shehata, Alla Bornatovych, Zain Maqsood, Liya Chugh, and Abilene The Dog.

How can I contact Elliott Chapman?

You can use AeroLeads to view verified contact signals for Elliott Chapman at Webflow, including work email, phone, and LinkedIn data when available.

What schools did Elliott Chapman attend?

Elliott Chapman holds Fellow, Climate Change Learning For Action from Terra.Do.

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