Director, Growth Marketing
CurrentLeading the Self Serve Growth Marketing team, driving new customer ARR via campaigns and experimentation across paid media, SEO, affiliate, and website optimization
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Elliott Chapman is listed as Director, Growth Marketing @ Webflow | YouTube and Google alum at Webflow, a company with 230 employees, based in San Francisco Bay Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Elliott Chapman.
Elliott Chapman previously worked as Director, Growth Marketing at Webflow and Head of Global Core & Emerging Growth Marketing at Youtube. Elliott Chapman holds Fellow, Climate Change Learning For Action from Terra.Do.
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I'm passionate about product growth and fascinated by consumer behavior and what influences decisions and actions. I've been fortunate to work with some incredible people, building high-performing teams and uncovering growth opportunities. My approach is defined by my core values: integrity, curiosity, impact, and humility.Areas of expertise include product led growth (PLG), performance marketing, experimentation, subscription business models, business analytics, and GTM/expansion.
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California, United States
Leading the Self Serve Growth Marketing team, driving new customer ARR via campaigns and experimentation across paid media, SEO, affiliate, and website optimization
San Francisco Bay Area
Led a global growth marketing team focused on YouTube's main app across various products and initiatives including app engagement for both long-form and Shorts, alternative creator monetization, and YouTube Kids parent engagement
San Francisco Bay Area
Built a global growth marketing function for YouTube Music and Premium, growing the subscriber base from 2M to over 50M paying members (now 80M+) while expanding into over 95 markets, collaborating with cross-functional Product and Engineering teams, rebranding the previous product, scaling growth channels and commerce solutions, and sunsetting Play Music..
San Francisco Bay Area
Global branding and growth for YouTube Red (now YouTube Premium)Led annual planning for entire YouTube Marketing organization $XXXM budget and 123+ headcountWorkstreams included: pricing and GTM strategy, international expansion, campaign development, behavioral analysis, partnership development, acquisition & retention modeling
Greater Chicago Area
Data analyst and strategic marketing consultant to major US retailers across Google search, YouTube, mobile, and overall online marketingCentral focus was on maximizing omnichannel traffic, conversion, sales, and ROAS via consumer insight initiatives, channel optimization, scaled automation, and attribution modeling
Nepal
Participant in disaster relief effort in Nepal following the 2015 earthquakePartnered with Room to Read (INGO) to collect and publish data and create marketing materials to evangelize the needs of the students and schools after the earthquakeOther activities included participation in the Startup Weekend Hackathon Kathmandu (mentoring) and the UNICEF.
Chicago, IL
Business analyst across hundreds of retailer & financial services clients to maximize investment and return of Google's [former] affiliate networkSuccesses included the creation of a new metric adopted by major retail clients, an overhauled reporting dashboard, multiple new analyses to measure channel impact, and contribution to business pitches
Chicago, IL
Wrote and created agency acquisition pitches through conducting brand, industry and consumer research and analysis Holistic marketing and digital strategy across variety of business units including CPG, health, retail, service, QSR
Chicago, IL
Managed two associates in broadcast and digital media buying across two clients and five brands
Other employees you can reach at webflow.com. View company contacts for 230 employees →
Ayman Shehata
Colleague at Webflow
Jacksonville, Florida, United States, United States
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Alla Bornatovych
Colleague at Webflow
Vigevano, Lombardy, Italy, Italy
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ZM
Zain Maqsood
Colleague at Webflow
Isleworth, England, United Kingdom, United Kingdom
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LC
Liya Chugh
Colleague at Webflow
New Delhi, Delhi, India, India
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Abilene The Dog
Colleague at Webflow
Portland, Oregon, United States, United States
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Clint Burns
Colleague at Webflow
Toronto, Ontario, Canada, Canada
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MM
Mohd Mubashir
Colleague at Webflow
Bengaluru, Karnataka, India, India
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SS
Syed Shahmeer
Colleague at Webflow
Hyderabad, Sindh, Pakistan, Pakistan
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CD
Cam Duncan
Colleague at Webflow
Brisbane, Queensland, Australia, Australia
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TD
Troviela Designs
Colleague at Webflow
Mombasa County, Kenya, Kenya
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12-week comprehensive cohort-based fellowship covering climate change science, warming causes, and solutions spanning energy, agriculture.
Activities and Societies: IU Student Foundation President, MultiVisions Conference Co-Chair, IU Student Television
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Elliott Chapman works for Webflow.
Elliott Chapman is listed as Director, Growth Marketing @ Webflow | YouTube and Google alum at Webflow.
Elliott Chapman is based in San Francisco Bay Area, United States, United States while working with Webflow.
Elliott Chapman has worked for Webflow, Youtube, Google, and Starcom Mediavest Group.
Elliott Chapman's colleagues at Webflow include Ayman Shehata, Alla Bornatovych, Zain Maqsood, Liya Chugh, and Abilene The Dog.
You can use AeroLeads to view verified contact signals for Elliott Chapman at Webflow, including work email, phone, and LinkedIn data when available.
Elliott Chapman holds Fellow, Climate Change Learning For Action from Terra.Do.
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