Launch Pop is a growth-minded e-commerce launch lab helping high-potential founders research, brand, launch, and grow their digitally native companies. We have become the trusted partner for disruptive brands in the health & wellness, food & beverage, and beauty industry where we’ve specifically helped conceptualize, brand, design, and go to market. • Leadership & Strategy: Directed multi-disciplinary teams and developed robust strategies for the launch and growth of 15+ DTC products.• Client Relationships: Provided strategic guidance to early-stage founders, fostering strong, long-lasting client relationships.• Revenue Growth: Secured Launch Pop's first annual recurring growth account with high-performance ad creatives for VC-backed brands.• Brand Development: Led the design team in creating research-backed brands, packaging, and web designs.• Cross-functional Collaboration: Collaborated with founders and growth teams on pre-launch and launch strategies.• Company Rebranding: Spearheaded Launch Pop's omnichannel internal rebrand, developed a comprehensive case study portfolio, and launched the podcast "The Launch Hour."• Operational Efficiency: Streamlined workflow operations and nurtured a cohesive, productive remote team culture.• Design & Copywriting: Offered expertise in UX/UI design, Figma, Adobe Creative Suite, and brand-focused copywriting for optimized DTC Shopify websites.• Media Production: Directed and managed professional photo and video shoots to enhance brand storytelling.Some brand case studies include:Kempt Skin, Minus Beanless Cold Brew, NuTraditions, Morning Recovery, Immi Ramen, GEM, Rael, embody, Rowan, Marlow, Hydrant, Strands Hair Care, and more!

Sharing evolution stories of our world and the people in it. Self-initiated interviewing, lead acquisition, post-production, and episode launch.

(Freelance business: Contracted with 13 mid-size and large-scale companies and individual clients over the years. All listed below. No current conflict of interest.)• Brand Creation: Designed logos, graphics, brand books, print materials, and websites for 20+ clients.• Market Research: Conducted focus groups for M3 USA stakeholders, informing recruitment marketing strategies for clients like Wonder, Wake County Public School System, and MAPCO.• Event Management: Organized and hosted PR and influencer marketing events to boost client visibility.• Content Development: Crafted compelling web, email, ad, ebook, and brand storytelling content that improved engagement, CTR, and lead generation.• Business Growth: Managed and expanded The Evolution Empire brand and network, recruiting and mentoring interns for professional development.• Social Media Influence: Produced sponsored content for global brands, hotels, and Airbnb properties on @evolutionwithemily.

@hotel is an online hotel booking platform with a portfolio of travel accounts worldwide filled with travel inspiration, planning, and booking platform to help travelers turn their wanderlust into their next trip. @hotel's #1 ranked trip planning app provides a curated portal for visual discovery.

• Responsible for managing and designing the entire company's rebrand• Created event, social media and other digital/print graphics for a variety of clients• Developed PR strategies, press pitches and partnership/event ideas

• Created employer brands and marketing concepts• Developed executive summaries • Wrote copy for all the print + digital marketing collateral• Wrote focused and succinct job descriptions• Conducted focus groups with the internal company structure to uncover the recruitment marketing brand

• Wrote web copy and brand copy for TrueCare Pharmacy brand launch• Strategized and developed web copy, product descriptions and a retailer letter for Rightside Brewing• Researched and wrote web copy and the brand story for Clean Bowl Club NYC (dog food delivery service)

• Researched and wrote monthly articles that adhere to the Synthesis brand voice guidelines• Wrote articles using SEO and targeted language with wordcounts of 2-4K

• Created email marketing campaigns• Wrote presell landing pages and advertorials• Developed brand copy to align with each client's tone of voice

• Interviewed, researched and wrote optimized personal brand copy for CEOs, High-Level Executives and Entrepreneurs

• Created content calendars + social strategy for clients• Designed and copywrote a new business presentation (won the new client)• Wrote press papers, commercial scripts and white papers for a client based in Boston • Maintained the internal blog with industry trends and company updates

• Constructed web copy for a German Brewery rebrand • Developed the web, tagline and brand story copy for a new coffee shop + brewery • Wrote web and brand story copy for a landscape architect • Updated internal blog content with key marketing trend articles + SEO keyword

• Designed logos and an original brand for local Charleston custom home builders• Developed social media strategy + a one-month content calendar for the client• Created personal branding brochure and branding kit for a financial consultant

• Strategized content for social, email, and other digital marketing platforms for National clients• Managed digital and social platforms for four new Colonial Candle brands • Wrote a minimum of eight blogs in a variety of styles for each candle brand• Launched and designed 16 email marketing campaigns using Sketch and Adobe Creative Suite(reason for leaving: the company was bought out by a larger firm)

• Developed annual multi-channel marketing campaigns for eight clients• Created Excel budgets with marketing tasks catered to each campaign – IP marketing, social, print, pre-roll video ads, email newsletters, website design and brand building• Facilitated client meetings from the new business to prototyping phase• Led a team of designers, project managers and videographers to execute my campaign concepts

• Designed and proofread pitch slide decks based on client RFIs and RFPs • Created cohesive campaigns and research booklets for new business pitches• Wrote creative brand campaign copy for positive media positioning and case study summaries• Worked alongside other graduate teammates to pitch a marketing campaign for a client — Medidata used the logo I created for the campaign• Created mood boards and pulled photos for design team to target client's intended audience• Monitored and designed trends in the media bi-weekly

• Tactfully aided in the development of ideas in support of public relations, advertising and marketing for clients – Travel and Tourism accounts (Moe's Southwest Grill, Wrightsville Beach, Concord Hospitality, Lidl, Bassett Furniture) • Planned client events and manage their social media• Launched new Moe's Southwest Grill restaurant chains in local area• Created social media kits and infographics for campaign initiatives • Wrote blog posts and press materials• Resourcefully planned with multi-department communication for campaigns to re-brand clients • Professionally drafted press materials (press releases, media alerts, pitches)

• Developed and created content for E-net articles• Attended and interviewed sources at sponsored events• Collaborated with students, staff, and faculty to produce articles

-Created social media, posters, emails, and host events for the Honors Society-Hosted career building meetings for students-Attended and collaborated in monthly meetings with Communications advisors

-Produced daily tweets and tri-weekly Instagrams-Promoted Her Campus articles through social media posts-Engaged audience and grow the audience interaction-Led one social media assistant and the editorial team to made sure that the social media accounts were running smoothly

-Posted to the Facebook, Twitter, and Instagram feeds multiple times a week-Monthly fashion blogs on the Instagram-Developed captivating captions and taglines preceding the articles-Publicized articles and promote audience interaction -Interviewed members of Her Campus

- Planned, coordinated, and executed all philanthropy events for students and local community members - Planned fundraisers to benefit the Tri Sigma Foundation and raised $300 from each on campus organization-Partnered with local charities to host non-profit events-Organized external events such as trips to UNC Chapel Hill Playroom Atrium and March of Dimes 5K runs-Worked with PR Chairman to promote events through social media and designed event t-shirts for purchase-Educated members/new members on the foundation, philanthropies, and service opportunities -Managed and researched events to post in the Facebook page (initiated this mode of chapter communication)-Shared dates and deadlines for scholarships, grants and UIFI funding support

Finn Partners is a marketing and public relations firm specializing in the technology, consumer goods, travel/economic development, global affairs, arts, and corporate affairs sectors.-Worked 40 hours per week in the Media Connect- Book Publicity division-Worked on various projects for client book authors, including , Lynda Schuster, Al Zdenek, Steve Mariotti, Jody A. Dean, and Karen Gross-Drafted press kits and press releases for distribution-Created research spreadsheets of possible contacts and points for interviews-Created multiple client radio schedules-Assisted in booking and promoting Media Radio Tours-Organized and maintained emails-Attended weekly publicity meetings-Mailed out book copies to help attract client interest-Utilized Cision, All Access, and online Excel database to location information

-Attend weekly/bi-weekly design team meetings-Design content for online articles and print spreads-Communicate and coordinate with section editors to bring visions to life in design-Original photography for designs

-Support social media pages for Duke's Children's Hospital patients involved in Elonthon-Attend weekly meetings to discuss goals and new projects-Create infographics and additional graphics for fundraising events-Raise money and awareness for the program -Photograph the event in the Spring

-Wrote a weekly article to be posted on multiple social media platforms-Collaborated with other writers for story ideas

-Attended brainstorming editorial sessions where story ideas are developed -Contributed completly flushed-out story ideas that would be appealing to the magazine’s readership-Worked under the direction of the copy editor -Participated in the magazine proof reading process for three issues -Contributed material to the magazine’s social media efforts in the areas of FaceBook, Houzz, Twitter and the magazine website-Developed the magazine “style” alongside Art Director -Participated in the development and design of a client’s advertisement in order to gain exposure to the elements of good ad design-Assisted at one photo shoot (advanced planning, merchandise / element selection and pick up, editorial tracking, design layout and attendance at the shoot acting as a photo assistant)-Accompanied each of the account executives to at least one client sales call -Subscriber development and maintenance, subscription maintenance, inventory management and circulation

-Assisted with strategic user acquisition and growth on Flamingo, a mobile social network-Responsibilities included seeding network effects and finding opportunities to bootstrap growth in small highly connected groups through digital, word of mouth, and event based marketing- Promoted the application around Elon to fellow students and faculty-Utilized social media to spread the application to other universities - Collected information and feedback about the application- Participated in weekly video call meetings with supervisors to discuss changes, opinions and feedback-Created and update calendar of events to promote the app

-Produced weekly multimedia content for The Pendulum Online and The Edge Online (at least one video per week) -Assisted with daily updates to the website-Worked alongside print reporters to create multimedia content that is both unique and complementary to the print version of a story-Participated in two office hours a week

-Edited photos for magazine issues published twice a semester-Helped set up lighting and prepare for photoshoots

-Brainstormed social media strategies -Evaluated appealing hashtags for millennial generation-Skyped conferences to critique specific brands

-Enrolled in a program for selective Communications majors -Learn new skills within the journalism and cinematic field of study-Meet once a week for two hours -Assigned different projects to expand our knowledge of new software and equipment-Finished three picture photography assignment using Nikon camera-Learning how to edit with Adobe Premiere to create a promotional video for Elon University

-Developed an Excel archive of all her radio shows from 2010-present -Labeled each show with the celebrities, date, and runtime-Researched television stations, companies, book publishers, and magazines to find public relations agent-Followed up my research by calling and improved my skills of clearly communicating with people on the phone-Produced my own questions and introductions for her guests and edit them with her-Participate in on her Friday morning shows and watch her interviewing and preparing for her radio segments

-Volunteered twice a year-Spend a few weeks preparing songs, meals, speeches, activities, and skits for the candidates-Elected as one of two seniors to give a speech to the parents who had teens going through the program

-Committed numerous hours after school and during my free periods working on updating our own local television station and preparing for our weekly Friday Morning Broadcast-Wrote and edited scripts-Created over the shoulder and full screen graphics-Filmed and edited B-roll video footage-Earned position of Morning Announcements Producer and Anchor-Filmed switched and single-camera events at our high school (ie: Harry Connick Jr. and Paul Simon concert/Homecoming football game)

-Participated in a mother daughter volunteer organization that dedicated 300 hours giving back to the community-Awarded the Spirit Award for my enthusiastic and positive personality in 10th grade-Honored with The National Charity League Service Award in 9th grade for exceeded the expectations for hours of service-Volunteered for a plethora of charities (ie: Meals on wheels program, Multiple Myeloma Research Foundation and Mikey Czech Foundation 5K races for research, summer theater performances, Waveny Care Center meals program, School House Apartments Senior Residences’ gardens, and the Fall Fair Extravaganza)

-Hired as a head coach for the 5th and 6th grade youth field hockey team-Led two practices a week and one or two games on the weekend-Evaluated the girls and divided them into three teams based on attitude, experience, and potential-Developed drills and exercises for them to improve their skills-Recorded statistics of the game and instructed them on the basic fundamentals of how to play in a game

-Worked alongside recent college graduates in creating an independent film called “Those Who Wander” -Location scouted around Fairfield County -Organized and created documents for the film-Advertised through social media to assist in gaining the movie funds