Jackie Chen Email & Phone Number

Lead Display AD product planning team

Lead Display AD product planning team

Display Ad product planner

1. Determine pricing strategy and monetize inventory with better yield. • Propose a new monetization approach to gain at least NT$ X billion incrementally per year on Yahoo Front Page. • Secure budget from annual deal clients under the circumstances of declining page views. • Identify cost-saving opportunities from publisher performance analysis resulting in X% CPA performance improvement and Traffic Acquisition Costs reduction of NT$ X million • Implement in-depth analysis of Yahoo Facebook fan page to determine content curation strategy. • Develop 2016 2H video curation strategy by building video recommendation model to evaluate preference of different clusters.2. Investigate data solutions, provide strategic initiatives, and grow revenue to high management • Build Native forecasting model with machine-learning capabilities for SMBs. Identify opportunities and boost top reseller up to QoQ X% revenue growth. Over X thousand accounts are currently using the model. • Save X% labor cost with internal operation optimization from automatically allocating customer budget among different ad products but still meet clients’ goal.3. Quarterly business review: review the performance by verticals and identify the opportunity in the upcoming quarter.

Taiwan

1. Developed comprehensive channel strategies for prepaid card • Formulated quarterly commission plan to motivate resellers for acquiring true users and driving revenue growth with hundreds of millions of commission budget. • Initiated and executed customer segmentation analysis to determine marketing strategy for growing internet usage. • Developed solid tactics to change customers’ behavior of visiting stores.2. Conducted ad-hoc projects to guide business decision making • Elderly customer strategy: identified opportunities from deep-diving analysis of elderly customers. • Sales Force Automation: optimized selling process to shorten the gap between junior and senior sales representatives.

Taiwan

1. Managed official websites and fan page on Facebook to engage with target audiences 2. Developed promotion plan of products/events/campaigns and leveraged internal resources and limited marketing funds to achieve goals

Taiwan

1. Analyze online advertising effectiveness and in-depth custom market research studies for brand companies, media agencies and publishers.2. Product management: product training, product launch and troubleshooting3. Account management

Master Of Business Administration (Mba), Information Management

Thesis: The Impact of Website Quality on Online Trust in the Context of E-Commerce, 2009

Bachelor Of Business Administration (Bba), Management Information Systems

Activities and Societies: English Taught Program