Katherine _ Email and Phone Number

I am a results-oriented analyst with 15 years of experience on the vendor-side of consumer insights. The primary theme of my career is statistical modeling to evaluate return on investment (ROI) on media and promotions. I am expert on exposed vs. unexposed (test vs. control) and marketing mix, with some experience with MTA methodologies. I also have deep experience in household level data.I am the analyst that you want working alongside your data scientists to ensure the models meet the business need, and to test the validity of data and the outcome of models. I am also the analyst you want in the room: I have a customer success mindset. I move fluidly between the language of data and plain English. I wrangle data, run models, build my own sanity checks and enhance the story telling by integrating data from multiple sources.