What If? A seemingly innocuous phrase that can somehow also evoke the unknown and inspire terror in the steadiest of us. What If I lose my job? What if my partner leaves me? What if I can't pay the mortgage?At What If...?Coaching we try for a different relationship with the unknown, one of possibilities and growth. WHAT IF you found a career you love? WHAT IF you discovered what was most important to you? WHAT IF you explored the wide world of options that surround us all? WHAT IF you can create a way to be your authentic, whole self in all aspects of your life?What If...? clients work with their coach to develop meaningful goals, identify factors that are holding them back, and create documented plans with measurable objectives to achieve those goals and move their lives in a new direction.So... WHAT IF you discovered YOUR what if?

Served as a producer and coordinator on a per project basis.

Everyone has a story, but sometimes it can be a challenge to identify the heart of yours. I work directly with clients to ensure they are presenting their best story, to the best audience, using the best channels. I work closely with our CEO and Creative Director to ensure we are deploying the most current strategies and practices for measurement, storytelling, and audience identification.I also facilitate projects as they travel between our creative and production teams, develop project plans, track deadlines, and keep our clients informed about changes in their market. In short, I'm a storyteller by any means necessary who identifies the best tools and assets to help our clients thrive.

Planned, managed and executed communications for a wide variety of programs across the 17,000-employee healthcare organization including employee engagement, restructuring, and public outreach efforts for vaccinations and blood drives.Planned, designed, managed, and implemented strategic communication plans and marketing efforts. -Developed and implemented an employee marketing plan for Inova’s internal wellness plan. Employee health screening participation grew by 13% each of the past two years.-Overall participation with wellness program has grown by 25% over the same period.-Internal marketing plan has been used to sell Inova’s wellness program to other companies.Designed, implemented and managed a comprehensive communications measurement plan. -Identified key metrics for campaigns to allow the communications team to focus limited resources on the most effective channels and to create more tailored communications. Implemented and managed a new social media strategy featuring Facebook Workplace.Sourced, designed, wrote, and promoted a monthly management newsletter. Newsletter had an employee engagement rate of 85% (industry benchmark is 35%).Developed, wrote and produced videos for training, outreach, and community growth.

Operated multiple remote cameras and provided graphic support for live broadcast of meetings. Created graphics for the on-air bulletin board and for live special events.Operated studio cameras for remote broadcasts.Trained city personnel on best practices for developing and delivering presentations for television.

Created and executed the strategic communications plan for Human Resources.Communicated HR’s priorities and services to a diverse internal audience of 45,000 employees.Led project-based teams of content specialists to produce research-based materials for district -wide audiences on a wide range of topics including evaluations, benefits, recruitment, and recognition.Led development of the Teacher Evaluation Communication Plan.Wrote articles and led outreach efforts to translate technical HR concepts into a more easily digestible form.Coordinated information and team members from multiple departments to ensure consistency of message, speed, and accuracy.Developed new employee recognition programs and streamlined administration of existing ones.Developed the brand strategy for FCPS Honors, an annual gala held to recognize employee achievement resulting in consistent 10% growth in nominations and attendance for each of the first three years. Wrote and produced videos highlighting honorees’ achievements.Coordinated all event logistics.Maintained all HR websites and social media presence.Wrote marketing and recruitment articles for blogs. Sourced and curated articles submitted by employees to humanize FCPS’ brand and increase appeal to young graduates. Oversaw Facebook, Twitter, and mass mailer services (Mail Chimp, Constant Contact, etc.). Recruited and supervised employees from specific offices to write for HR’s social media channels.Provided measurements and reports of traffic and engagement to manager and director stakeholders along with strategic plans to improve these metrics.Spearheaded the coordination of FCPS Winter Retirement Ceremony.Managed the budget and reduced food per-head costs by 15% at same quality. Designed and produced printed materials and mailers. Supervised staff of three program technicians.

Curated information from all departments of FCPS for distribution via targeted bulletin board channels.Wrote and edited concisely targeted information to display on televised bulletin boards.Worked with content-holders to develop new information and ensure timely communications.Designed and animated slides for broadcast.Designed and produced classroom aids. Edited videos for the web.

Trained adults to use technical and design software. Led classes in: Adobe Creative Suite, MS Office (Outlook, PowerPoint, Excel), HTML and CSS. Hired and supervised student interns.Awarded Outstanding Performance Award for my work with interns.Served as Brand Ambassador for online learning software, eLearnIT (SkillSoft).Developed marketing strategy to raise awareness and participation with a new type of training.Differentiated communication strategies to create buy-in from manager stakeholders and enthusiasm from employee users.Designed and maintained multiple intranet sites. Developed unified standards and best practices for school-based curators.Managed the communications plan for training and best practices for all school-based curators.