Mark B. Email & Phone Number

Toronto, On, Ca

Focus on collaborating with cross-functional teams to develop and implement strategies that align product goals with digital marketing initiatives and audience engagement objectives. Leverage data analytics to support strategic decision-making and enhance customer engagement through targeted campaigns. Contribute insights that shape sales-driven strategies and optimize them to meet broader organizational goals. Responsibilities include managing strategic accounts and driving measurable growth in online engagement, aligning with community and stakeholder outreach objectives.

Toronto, Ontario, Canada

Specialize in developing and implementing data-driven content strategies across digital platforms to enhance public engagement and maximize reach. Through targeted social media campaigns and web-based initiatives, contributed to a 25% growth in online presence, significantly boosting click-through rates and impressions across key demographics. Expertise in content optimization and digital storytelling ensures messaging resonates with diverse audiences, fostering measurable community impact. Collaborated closely with leadership to align broadcast content with organizational goals, creating synergy across platforms to support overall engagement and growth.

Ottawa, Ontario, Canada

Spearheaded content strategy and development across multiple platforms at Rogers Sports & Media, driving brand engagement and audience growth. Collaborated with a team of creatives to produce targeted content that resonated with diverse audiences. Leveraged data analytics to guide content decisions and optimize delivery, ensuring messaging reached and captivated the target demographic, contributing to increased audience engagement and a strengthened digital presence.

Toronto, Ontario, Canada

Led revenue growth and expanded distribution in key markets, focusing on strategic communication and audience engagement to strengthen market penetration. Utilized targeted campaigns and data insights to drive business growth and expand the product portfolio in Toronto and Ottawa. Conducted market analysis to develop strategies that engaged potential customers and stakeholders, ensuring messaging aligned with community needs and contributed to sustained engagement and growth.

Toronto, Ontario, Canada

Developed a web-based content strategy that positioned Indie88 as a blog-style platform, resonating with our audience and aligning with broadcast efforts to strengthen our online presence. Oversaw the creation and curation of multimedia content, optimizing it through data analytics to enhance audience engagement and increase traffic across digital channels. This approach contributed to multiple awards, including Station of the Year and the Nielsen Cutting Edge Award, highlighting our innovative direction in digital content.

Barrie, Ontario, Canada

Led the development and management of content across broadcast, podcast, web, and social media platforms. Spearheaded research initiatives on musical trends and leveraged data analytics to align content strategy with audience preferences and market trends. Oversaw the creation and production of podcasts and digital audio streams, optimizing delivery to expand reach. Used data-driven insights to make strategic content decisions, increasing engagement and achieving measurable growth. Expertise in performance metrics enabled continuous refinement of strategies, enhancing audience interaction and supporting business goals.

Toronto, Ontario, Canada

Collaborated with Central Ontario Broadcasting’s bid management team to secure the 88.1 FM frequency in Toronto, playing a pivotal role in developing a comprehensive bid strategy. This involved overseeing web development, curating sample playlists, and engaging stakeholders to gather support signatures for the CRTC proposal. Through effective communication management and coordination with diverse stakeholders, efforts led to a successful bid, laying the groundwork for the station’s future achievements, including Station of the Year and the Nielsen Cutting Edge Award.

Designed and executed integrated marketing campaigns to drive awareness, demand generation, and brand loyalty for IBM’s software teams, directly supporting key business unit objectives. Implemented a strategic mix across digital platforms, web, social media, and events to guide customers through the buyer’s journey, optimizing touchpoints for maximum engagement. Led cross-functional teams, managed vendor relationships, and oversaw program budgets to ensure a strong return on investment (ROI). Regularly communicated strategic plans across departments, ensuring alignment and achieving communication and engagement goals.

Toronto, Ontario, Canada

Collaborated closely with Territory Managers to identify and nurture business opportunities across sectors, leveraging data-driven insights to shape strategic approaches. Responsibilities included developing strategies to position IBM’s solutions effectively, crafting messaging and communication tactics aligned with market trends. Engaged clients and stakeholders through targeted narratives that translated complex solutions into actionable outcomes, fostering strong client relationships and driving business growth.

Christchurch, Canterbury, New Zealand

Responded to tenders and collaborated with government officials and ministers to discuss products and services, ensuring that all communications and product positioning aligned with government policies and standards. Worked closely with the marketing team and account managers to craft messaging strategies that reinforced Tait Communications' compliance and reliability as a secure communication provider. A career highlight was negotiating a strategic partnership with the New Zealand All Blacks, integrating key policy requirements into our messaging to elevate the brand’s standing as a leader in secure communications.

Canterbury, New Zealand

Hosted the region’s number one rated show during a year-long maternity leave contract, collaborating with the Program Director and programming team to develop engaging content for a diverse audience. Conducted live interviews with local personalities and experts, ensuring informative and dynamic discussions. Promoted the show through on-air segments and community outreach efforts, enhancing audience interaction, reach, and seamless engagement with listeners. This experience honed my skills in public communication and audience engagement, effectively connecting with a wide demographic.

Auckland, New Zealand

As Promotions Manager for the EDGE Network, collaborated with on-air and sales teams to develop and execute innovative promotional campaigns, creating engaging content and initiatives that significantly enhanced the station's visibility and appeal. This collective effort positioned the EDGE Network as the number one station in New Zealand, contributing to multiple 'Station of the Year' awards during my tenure.

Wellington, New Zealand

During my internship as a Promotions Assistant at MediaWorks, collaborated with cross-functional teams to coordinate promotional activities across multiple networks, including the ROCK Network, EDGE Network, BREEZE, and MoreFM. Supported sales-driven campaigns and public engagement events that elevated listener interaction and increased network visibility. Gained valuable experience on-air through the Edge Morning Show, which honed my public communication skills and audience outreach abilities. Managed event setup and public interaction, building skills in community engagement and stakeholder coordination that align with public sector communication goals.

Commercial Broadcasting

Graduate Diploma Communications

Currently advancing my expertise in communications through a Graduate Diploma program, focusing on enhancing strategic communication.